• Served a team of freelancers, editors, and designers to deliver award-winning creative across various media (TV, radio, print, digital, social) for Healthcare, Finance, Beverage, and Construction clients.• Boosted web traffic by 622% for a business banking client through a multi-channel campaign (TV/Radio/Print/Direct Mail).• Rebranded a Canadian whisky, doubling its retail price and enabling U.S. export.• Spearheaded a new project management system to enhance team efficiency.• Multiple awards for B2B & B2C campaigns in MCAN Manny Awards (2023 & 2024) | NESHCo LampLighter Competition awards (2023 & 2024)

Fighting Invisibility, One Entrepreneur At A Time — with Creative, Strategy & Branding.• Design innovative brands, packaging, and company messages for global clients.• Provide graphic design and creative brand strategy services for multiple industries.• Help entrepreneurs increase visibility with brand strategy and brand creation.• Craft Mission/Vision/Purpose statements, customer personas, and brand archetypes that lead to an effective, authentic brand identity and brand voice.• Saved Targa Resources over $100,000 on one project by streamlining their safety training materials and delivery.• Updated the brand and packaging design for Berrihealth resulting in a substantial increase in sales and market share.• Rebranded Oklahoma Joe’s to enable them to expand into a deep product line and establish franchises in 12 US cities as far away as Dubai.• Rebranded Simple Simon’s Pizza, more than doubling the previous buy-out offers.• Designed a central message and a series of effective brands for David Pinkley, The Career Sage, to attract more C Level consultation engagements.• Tripled post-show sales at Carpentree by sending handwritten notes to booth visitors.• Increased collections on overdue accounts at Carpentree by 200% by entering clients with current accounts into a drawing for a free piece of art.

Team with various global clients to create effective brands and far reaching company messages. Served multiple industries such as: Energy, Hospitality, Packaged Food, Information Security, Health & Beauty, Legal Firms, Professional Services, Religious Orgs & Non-Profits.• Crafted complete brand strategy & identity for several clients including the math classroom content creator, Kuta Software.• Saved Targa Resources over $100,000 on one project by streamlining their safety training materials and delivery by eliminating overpriced printing & agency expense.• Updated branding and packaging for Berrihealth resulting in a substantial increase in sales and market share by simplifying & cleaning up their look and their message.• Oklahoma Joe’s re-brand enabled them to shed the look of a local BBQ joint & expand into a deep product line and establish franchises in 12 US cities and as far away as Dubai by increasing consistency & unifying the message their brand sent.• With a 30 year old logo, Simple Simon’s Pizza rebranding more than doubled the previous buy-out offers by injecting life into a poorly aging brand.• Netgate re-brand boosted their market share and gave them the look of an industry leader. Sales have steadily increased since the new look.• David Pinkley, The Career Sage, had multiple ideas on how to convey his message, we collaborated and came up with a central message and a series of effective brands for the various segments to attract more C Level consultation engagements. • ZinCode needed characters, user interfaces, and assets for a STEM based educational tower defense game that allowed teachers to populate the game with test questions enabling students to study while they play. We built a team and the graphics to get it launched on Kickstarter with great success.• Oversaw multiple projects with deadlines ranging from 1 day to 6 months, while managing project teams with the expressed goal of beating the deadline, not just meeting it.

Implement curricula and instruct assigned courses consistent with syllabi, student evaluation, and fostering student success. Plan, organize and instruct courses in Basic /Consumer/Interface Design and Digital Imaging. Demonstrate sound instructional practices that respond to students’ diverse academic needs. • Motivated and counseled students.• Taught multiple levels of design curriculum.• Oversaw Capstone culminating integrative experience and educational program.

Managed design team in development and launch of branding collateral. Oversaw product sales efforts and trade show presence. Coordinated vendor logistics, venue installations. Established brand standards and maintained compliance.• Doubled collections of late payments for the cost of one product by creating a monthly contest for those customers that became current each month, we entered their account into a drawing for free product resulting in a substantial decrease of delinquent accounts.• Managed an outside sales force of over 20 salespeople.• Led all trade show efforts and tripled post-show sales with one simple customer service improvement. ( I would love to tell you that story)

Print design

• Instructed multi-level design curriculum.• Pioneered The Genesis Competition resulting in increased enrollment.

• Oversaw four designers and managed 60+ projects weekly.• Decreased department spending 60% while increasing creativity and sales response to campaigns. • Implemented multi-department brainstorming sessions to boost internal client satisfaction and maximize campaign effectiveness.• Oversaw large format printing of campaign materials.

Logo Design, Advertising Design, & Print Design