Mark Comer Email and Phone Number

Co-managed IBM Cloud Analyst Program and communications to the industry’s top IT Analysts and market influencers through daily cadence of information brokering, consulting sessions, remote briefings and inquiries, and global events. Sold value of a well-funded, business supported analyst program.• Built brand recognition and established key analyst relationships for the launch IBM Bluemix and evolution of its foundation for IBM Cloud.• Led input and review of product evaluations (Gartner MQs, Forrester Waves, IDC MarketScapes and other key thought leadership research). Validating analyst portrayal and understanding of IBM capabilities, and driving Bluemix mentions into research agendas.• Developed innovative client participation program, for consulting sessions, briefings, community teleconferences.• Established syndicated research and market share data as the standard for digital marketing campaigns, corporate press releases, Investor Relations Quarterly Earnings and Annual Reports.• Co-lead for IBM Cloud content in strategic corporate, analyst, and industry events highlighting strategic announcements for partnerships with Red Hat March 2017, VMWare August 2016, Cloud Foundry Summit May 2016, Gartner Symposium 2015 for IBM Cognitive Cloud.

Team lead for WebSphere Application Server portfolio for organic offerings and the acquisitions Cast Iron and Sterling Commerce. Led analyst relations team for IBM’s product launch of “Expert Integrated Systems” – IBM PureSystems the integration of IBM’s System X (PureFlex), WebSphere Application Server (PureApplication) and Information Management (PureData) offerings.• Influenced Gartner, IDC, and Forrester, establishing new taxonomy and definition for “Integrated Systems” and adopting IBM as leader in newly defined market.• Managed $500K marketing budget producing analyst collateral and key thought leadership research for go to market and sales enablement.• Consistently delivered “leading” positions in Gartner Magic Quadrants and Forrester Waves™ for WebSphere branded products through collaboration with portfolio executives in development, marketing, engineering, sales, and client references.• Grew and salvaged IBM Sales closings by enabling worldwide sellers with positive published analyst collateral whitepapers, webinars, and sales presentations to mitigate less favorable reports.

Developed and facilitated customized executive software briefings for Fortune 500 clients, business partners, and analysts, influencing $300M+ revenue annually.• Worldwide Briefing Program, Customer Satisfaction Champion: Attained highest customer satisfaction from 2005 to 2008 across Raleigh NC; San Jose, CA; Austin, TX; Cambridge, MA; London, UK; Rome, Italy; and Toronto, Canada.• Grew Briefing Center utilization 15% by establishing program that hosted User Group meetups for WebSphere, Information Management, and Business Partner sales opportunities.• Led “Best Practices” team and developed series of training and process manuals for Worldwide Briefing Program, creating WebSphere Business Process Management, WebSphere Application Server, Application Development Tooling and SOA Briefing playbooks