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Experienced marketing leader who has a strong record of developing and implementing effective marketing and brand campaigns to drive growth. Strong project and product management skills have led to the successful introduction of many new products in the dental market. Has developed a strong supporting skill set through previous job experiences in Information Technology and Six Sigma which have helped contribute to his success as a marketerExperiences: Print Marketing, Digital Marketing, Social Media, SEO, SEM, Brand Management, Pricing, Analytics, Certified Lean Six Sigma Black Belt, SalesForce.com
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Marketing DirectorSolventumMinneapolis, Mn, Us -
Senior Marketing ManagerSolventum Apr 2024 - PresentGreater Minneapolis-St. Paul Area3M Health Care is now Solventum. I'm excited to continue working with great people, great products and a great company to help bring dental and orthodontic solutions to our customers. -
Sr Marketing Leader3M Mar 2020 - Apr 2024Greater Minneapolis-St. Paul AreaUS and Canada Segment and Activation Manager for 3M Oral Care -
Global Category Manager3M Aug 2016 - Mar 2020Greater Minneapolis-St. Paul AreaGlobal Category Manager - Dental Composite Material & Dental Curing LightsDevelop and manage the global marketing and strategy for dental composites and dental curing lights. Collaborate globally with marketers from 7 major regions (USA, Canada, Latin America, Western Europe, Central East Europe/Middle East Africa, Asia Pacific, Greater China) to drive growth, increase brand awareness, drive loyalty and improve customer experiences with 3M Oral Care product solutions. -
Us Marketing Manager3M Feb 2012 - Aug 2016Greater Minneapolis-St. Paul AreaUS Marketer - Impression Materials, Cements and Temporization Materials (February 2013 - August 2016)Developed annual strategic marketing plans for entire product portfolio. Developed and implemented marketing strategies that drove traffic to brand and distribution partners sites through digital and print media buys, co-marketing programs with distribution partners, social media, and direct mail. Successfully developed and implemented numerous new product launches that have exceeded business expectations. Responsible for new product management, branding, pricing, promotions, and product training. Developed many new go-to-market programs that have helped our teams reach new customers and achieve sales growth targets. Developed and delivered product and brand training to internal employees and external distribution partners.US Marketer - Dental Implants (2012 - 2013)Implemented a regional direct-to-consumer campaign (Digital, Print and TV) that helped drive over 25% growth for participating customers. Developed marketing and promotional campaigns that drove new customer sales 14% in 2012. Improved sales 22% within our large dental group customers between 2012 and 2013. Developed and implemented a sales dashboard which helped our team monitor monthly performance across key customers, programs and product lines.Skills: Brand management, pricing, promotions, digital and print marketing, SEO, SEM, customer journey mapping, analytics and portfolio management.Awards:2013 - 3M Global Marketing Excellence Award Recipient2014 - Marketer of the Year - 3M Oral Care2016 - 3M Global Marketing Excellence Award Recipient2015 - Marketer of the Year - 3M Oral Care -
Six Sigma Black Belt3M May 2010 - Jan 2012Greater Minneapolis-St. Paul AreaCertified Lean Six Sigma Black Belt recognized for developing and delivering cross-organizational solutions and continuous improvement transformations, establishing links between Six Sigma initiatives and business strategies within high impact opportunities. Led multiple successful cross-functional team projects that achieved pre-defined business objectives. Six Sigma project leadership in 2010 and 2011 helped division achieve Cost, Cash and Growth targets. Developed and taught Six Sigma Green Belt training to over 35 employees across the 3M Health Care organization -
Sales Operations Analyst3M May 2007 - Apr 2010Greater Minneapolis-St. Paul AreaCreated and implemented a plan to acquire, cleanse and match customer POS (Point-of-Sale) records from distribution partners into 3M systems. Designed and built a customer management database to support POS integration and Siebel (CRM) implementation. System integrations allowed us to better manage customer records by having a single instance of each customer record. Developed and executed a plan to implement Siebel (CRM Solution) into our sales and marketing teams. Created and delivered Siebel training to over 150 internal 3M Sales and Marketing employees.
Mark Cotton Skills
Mark Cotton Education Details
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Marketing -
Management Information Systems, General
Frequently Asked Questions about Mark Cotton
What company does Mark Cotton work for?
Mark Cotton works for Solventum
What is Mark Cotton's role at the current company?
Mark Cotton's current role is Marketing Director.
What is Mark Cotton's email address?
Mark Cotton's email address is mcotton@3m.com
What is Mark Cotton's direct phone number?
Mark Cotton's direct phone number is +165173*****
What schools did Mark Cotton attend?
Mark Cotton attended University Of St. Thomas, University Of Wisconsin-Eau Claire.
What skills is Mark Cotton known for?
Mark Cotton has skills like Cross Functional Team Leadership, Product Marketing, Sales Operations, Marketing, Product Launch, Account Management, Product Development, Competitive Analysis, Marketing Management, Marketing Strategy, Product Management, Strategic Planning.
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