If you’re reading this, chances are you’re also involved in marketing and already understand the challenges of capturing the awareness of an audience with infinitely expanding options and a correspondingly shrinking attention span.The landscape is constantly shifting, but regardless of the technology the goal is the same — crafting a message that gets noticed by and has meaning to the people it’s intended for.I’ve been fortunate to collaborate with talented people to create campaigns, websites and events that have dramatically increased brand awareness and sales for our clients. Some of the resulting work has been awarded by peers and published internationally.