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A marketing leader who achieves success through meticulously managing outcomes, engaging proactively with all stakeholders, and passionately motivating those around him to deliver collectively.Mark has a track record of building and establishing high performing marketing functions working symbiotically with Sales Leads to drive UK and international growth from an often diverse product portfolio.
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Head Of MenaDatawhisper -
Vp, Global Demand Gen | Eu MarketingMarqeta Oct 2023 - Dec 2024Oakland, California, Us -
Vp, Marketing EuMarqeta Aug 2022 - Dec 2023Oakland, California, Us -
Head Of Marketing, EuropeMarqeta Jul 2019 - Aug 2022Oakland, California, UsOur payment card platform is inspiring and accelerating new possibilities for the world's most innovative companies. -
Marketing DirectorCashflows Feb 2017 - Jul 2019London, England, GbCashFlows' payment solutions enable businesses to accept multi-channel payments from all major card schemes and issue our innovative prepaid products to their customer base.At the heart of our operation is our cloud-based platform, providing a flexible and scalable foundation for our services. We tailor our offerings to specific sectors and have a partner-led go-to-market approach. At CashFlows, decision-making is quick, development is collaborative and staff are experts in their fields.CashFlows is regulated by the UK Financial Conduct Authority as an electronic money institution, and is a principal member of Visa, Mastercard and other international card schemes. -
Head Of Marketing And CommunicationsWorldline By Atos Dec 2013 - Feb 2017Puteaux, Île-De-France, FrManaging a team accountable for all marketing and communications activity including P&L responsibilities with both UK and Global reporting lines as well as remits. About Worldline Worldline are the European leader in the payment and transactional services industry with a 1 billion euro turnover and operating in 17 countries globally. With a rich heritage of innovation, Worldline has deep expertise in the transport, retail and financial services sectors and an exciting emerging portfolio in mobility and connected solutions. www.worldline.com -
Head Of Market Analysis & CommunicationsAtos - Htts Feb 2013 - Dec 201395877 Bezons, FrDiverse role responsible for all internal and external communications as well as all marketing activity. Headline achievements included: Launching the Worldline brand to 650 employees across several sites including all re-branding activity One of the three authors who worked on and presented the 3 year company strategy to the Exec Delivered proposals to the Global Exec for the launch of Worldline to the global analyst community pre IPO -
Transaction MarketingAtos - Htts Nov 2010 - Feb 201295877 Bezons, FrReporting into the HTTS SVP this role encompassed both internal and external consultancy on the HTTS business account portfolio including Accor, IHG, Premier Inn and fuelGenie to drive ROI through new customer acquisition and driving spend within the existing portfolio. -
ConsultantLoyalty Consulting Uk Apr 2009 - Oct 2010Working on engagements across Europe, mainly within the financial services arena, with clients that were seeking to deepen their engagement with customers through either implementing a loyalty programme, revitalising an existing one or putting in place a tactical loyalty initiative.
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Senior ConsultantBarclaycard 2010 - 2010London, GbUndertook a number of assignments in the launch of Barclaycard Freedom’s POS based loyalty programme: - Strategy: Author of a strategic document presented to the board for sign off re market positioning and launch strategy pre the Barclaycard Freedom programme’s launch - Technical: Project managed a team of 5 in a technical audit of Barclaycard’s POS estate in readiness of the launch of Freedom - Business Development: Acted in a sales capacity recruiting retailers into the programme - responsible for preparing external presentations, working with the Head of Insight to develop robust business cases and pitching to the client (involvement in Shell, HOF, Enterprise and Nicolas Wines) -
Business Development ManagerThe Collinson Group Dec 2008 - Apr 2009London, England, GbCollinson Latitude are the research and development arm of the Collinson Group and focus on developing online solutions to create ancillary revenue streams for clients with customer or membership databases. During this contract position my remit was to develop the sales and implementation strategy for the financial services sector on a global level. -
Director - Marketing & Business Development DirectorLandround Marketing Aug 2007 - Dec 2008Landround was a leading European provider of FMCG sales promotions as well as travel and leisure credit card loyalty programmes for issuers such as Citi Bank (pan European), Banesto (Spain), Resurs (Sweden) and Morgan Stanley (UK). Managed both the marketing department and the Travel Offers product – www.travel-offers.co.uk, with P&L responsibilities for the latter, the single most profitable revenue stream within the business Oversaw the running of the Citi Travel Pass programme conducting quarterly review meetings with each territory, appraising performance against set targets. Acted as an escalation point for the Account Manager, for matters the client failed to resolve that were detrimental to the programme Provided an ongoing business development focus for the buy and fly! credit card loyalty programme/ Initiated strategic alliances throughout EMEA with localized MasterCard offices who presented the programme to partner banks/ Created relationships with several high profile banking groups, including Erste and UBS, both at country level as well as at centralized level Pitch presentation development and subsequent creative (including customer communications and in- store POS) for high profile FMCG sales promotions including campaigns for Magnum and Guinness Responsible for leading product development initiatives such as creating a Home & Garden club for a prominent client Rocket Marketing – www.rocketmarketinggroup.com
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Head Of Sales & MarketingNorthamptonshire Enterprise Limited 2006 - 2007NEL is a public sector company that focuses on attracting inward investment and tourism to Northamptonshire.- Managed the Sales and Marketing department of ten people with four direct reports - Oversaw the implementation of a wide range of marketing campaigns to both UK and European audiences. Activity was predominantly e-commerce focused with press advertising & PR support- Submitted bids for new funds and reported to project sponsors on the success of current projects against agreed key performance indicators- Responsible for all project budgets (circa £1 million per annum) and the management of external suppliers including printers, design agencies, PR companies, media buyers and web designers
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Campaign Production ManagerCreation Financial Services 2001 - 2005Managed the campaign delivery team (a department of 17 people) that was responsible for delivering between 20/30 campaigns per a month across a variety of media, including direct mail, statement inserts and press advertising.
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Direct Marketing Campaigns ManagerBarclays Bank Jul 2000 - May 2001London, GbI worked in Barclay's in house agency delivering direct mail campaigns on behalf of many internal clients. -
Senior Account ManagerAbbott Mead Vickers Bbdo Mar 1999 - Jul 2000London, London, GbI worked mainly on the BT Cellnet account (now O2) assisting with new product launches through the design of product packaging, brochures, phone manuals and in-store POS. -
Marketing ManagerRotring Uk Sep 1997 - Feb 1999Responsible for all elements of the marketing mix, managing a marketing department of four and a considerable below the line marketing budget.
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Marketing ExecutiveRotring Uk Aug 1996 - Sep 1997The main elements of this role involved trade marketing, PR and organising and representing the company at exhibitions.
Mark Cousins Skills
Mark Cousins Education Details
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Hec ParisWorldline Gold Programme -
The Manchester Metropolitan UniversityRetail Marketing -
Moorside High School
Frequently Asked Questions about Mark Cousins
What company does Mark Cousins work for?
Mark Cousins works for Datawhisper
What is Mark Cousins's role at the current company?
Mark Cousins's current role is Head of MENA.
What is Mark Cousins's email address?
Mark Cousins's email address is mi****@****hoo.com
What is Mark Cousins's direct phone number?
Mark Cousins's direct phone number is +4412235*****
What schools did Mark Cousins attend?
Mark Cousins attended Hec Paris, The Manchester Metropolitan University, Moorside High School.
What are some of Mark Cousins's interests?
Mark Cousins has interest in Education.
What skills is Mark Cousins known for?
Mark Cousins has skills like Strategy, Direct Marketing, Business Development, Management, Product Management, Business Strategy, Market Analysis, Sales, E Commerce, Marketing, Leadership, Crm.
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