Mark Cowtan work email
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Mark Cowtan personal email
Startup bootstrapping specialist, with all-round marketing and technical skills. 30 years in Corporate and Product Marketing for Silicon Valley networking companies, with 20 years digital marketing experience.Marketing Specialties: • Marketing strategy and business development• Branding, messaging and competitive positioning• Startup go-to-market and product launches• Lead generation, conversion optimization• Website and other content generation• Amazing results on shoestring budgetsDomain Expertise:• Enterprise & Service Provider Wi-Fi• Enterprise networking technologies• RFID, RTLS and asset tracking• Smart home, Intelligent buildings• Cloud and Internet of Things• B2B, B2C Service eMarketplaces• SaaS business models
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PrincipalRightsize MarketingSan Jose, Ca, Us
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Co-FounderMytrip.Ai By Voyageport Inc. Travel Ai Software Feb 2022 - PresentMyTrip is an AI software company with a long heritage in the travel industry. Our team has provided digital marketing services to travel agencies and operators for more than 20 years as VoyagePort Inc - which is a certified 2024 Google Premier Partner, Microsoft Startup Business Partner and a HubSpot Solutions Partner. Our deep expertise in the travel sector gives us unique insight into the many ways AI can improve business operations and enhance the customer experience. Our customers are deploying client facing and interna AI Assistants to enhance the booking experience and streamline back office operations.
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Marketing Consultant, PrincipalRightsize Marketing - Strategic Marketing Consulting Mar 2012 - PresentI help tech startups think big, look big, and act big on the web, without spending big.Digital marketing has become so complicated and overwhelming - even marketing pros need help. I can help you avoid dead ends, and spend your limited resources on the most productive tactics to bootstrap your digital marketing and drive business growth. Contact me for a chat about your business and what you need to accomplish.
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Chief Marketing OfficerRestorvault Feb 2021 - Mar 2024San Diego, UsrestorVault is the VMware of storage. Its Virtual Cloud Storage solution enables enterprises to safely archive unstructured data to the cloud in a tamperproof vaults, which are immune to ransomware. Beyond the assured data integrity, its innovative storage virtualization technology, allows up to 80% reduction of on-prem, backup and cloud storage requirements, and enables 500 times faster recovery from disaster. -
Chief Marketing OfficerSharevault May 2021 - Aug 2023Los Gatos, Ca, UsThe ShareVault SaaS platform helps businesses entering into M&A, Fundraising, Partnering and Licensing discussions to securely share their most sensitive company documents with outside parties, in total confidence that they cannot be copied, printed or otherwise leave their control. -
Interim CmoStockhoot Llc May 2018 - Aug 2019Stockhoot is a Fintech company that is applying a marketplace model to sharing investment ideas. Stockhoot’s social trading platform brings together independent investors and traders in one place. It enables professional traders to share actionable Stock, Option and Cryptocurrency recommendations and grow a subscriber base, and lets investors subscribe to traders who track the stocks they watch, with complete visibility of trader performance.
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Vp MarketingThinkhr (Now Mineral) Jun 2011 - Feb 2012Rebranded this start-up as a leader in Live HR Answers. Deployed marketing automation tools to maximize leads and conversions, and to enable trials, referrals and online subscriptions. Established sustainable social media presence. Launched new website and branding. Project managed creation of a searchable in-house Answerbase, adding a major asset to the company valuation as well as bringing 15% improvements in call center efficiency.
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Director MarketingJuniper Networks Nov 2010 - Sep 2011Sunnyvale, Ca, UsIntegrated Trapeze products and marketing assets into Juniper product lines and "marketecture" after the acquisition in Nov 2010 -
Director, Marketing CommunicationsTrapeze Networks Feb 2007 - Sep 2011Sunnyvale, California, UsRan Trapeze Networks product marketing and marketing communications. Managed CMS and all online assets. Successfully branded Trapeze as the "NonStop Wireless" vendor, before it was sold to Juniper. Launched a dozen products. Executed low-budget demand generation programs, driving 20K+ leads in Healthcare, Education and Enterprises. -
Founder And CeoPlans And Tours Feb 2004 - Jun 2010Invented, designed and brought to market a rich media content management platform (CMS) for real-estate virtual tours with interactive floorplans. It comprised a sticky front-end, online ordering and the back-end workflow applications needed by photographers to run a virtual tour business. US Patent granted. -
Director, Enterprise MarketingExtreme Networks Jan 2001 - Jul 2003Morrisville, Nc, UsInitially launched Ethernet Broadband Access products for service providers targeting MTU/MDU markets and co-developed "Ethernet Everywhere" positioning for Metro Ethernet / IP carriers. Then led Enterprise team of three to launch go-to-market strategy for Education and Healthcare; VoIP strategy and TCO model. -
Director, MarketingFirst Virtual Communications Jan 1999 - Jan 2001UsManaged team of four handling website, product and channel marketing. Ran aggressive channel programs for legacy ATM video conferencing equipment into Government, Education and Medical, while re-positioning the company to target service providers and large enterprises with a new IP video services SaaS platform. -
Solution Marketing ManagerNortel Networks Oct 1995 - Jan 1999CaMessaging and content lead for Nortel’s Unified Networks strategy, a $5M worldwide campaign reaching 10,000 people, with measured ROI exceeding $50M. For Bay Networks (before the acquisition), I ran seminars targeting Government, Education and Healthcare, and ran FVC product line, following two years product marketing the Centillion ATM switch, a $600M product line. Road warrior and active spokesperson for all L2/L3 switching solutions on panels and events. -
Senior Product Manager3Com Feb 1995 - Oct 1995Marlborough, Ma, UsHired to create line of Token Ring NICs. Drove technology licensing deal with Thomas Conrad. -
Product Marketing ManagerMadge Networks Uk Feb 1990 - Feb 1995Managed family of Token Ring NICs, the company’s largest revenue contributor. Followed three years International Sales, developing new channels in APAC through a strategy of high customer touch in marquee accounts. Third year revenues exceeded $7M for the region.
Mark Cowtan Skills
Mark Cowtan Education Details
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University Of Hull, UkPsychology -
Charterhouse School, UkHigh School Equivalent
Frequently Asked Questions about Mark Cowtan
What company does Mark Cowtan work for?
Mark Cowtan works for Rightsize Marketing
What is Mark Cowtan's role at the current company?
Mark Cowtan's current role is Principal.
What is Mark Cowtan's email address?
Mark Cowtan's email address is ma****@****com.com
What schools did Mark Cowtan attend?
Mark Cowtan attended University Of Hull, Uk, Charterhouse School, Uk.
What skills is Mark Cowtan known for?
Mark Cowtan has skills like Product Marketing, Go To Market Strategy, Saas, Online Marketing, Start Ups, Marketing Communications, Demand Generation, Marketing Strategy, Strategic Partnerships, Sales Process, Strategy, Multi Channel Marketing.
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