Mark Crist Email and Phone Number
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With over 14 years of increasing responsibility in the eCommerce / Digital space (B2B, B2C, Omni-channel, DTC, Retail Media, Digital Marketing, Data/Performance measurement, Social, Content, Brand development, On-Page and Off-Page) across several industries, I am focused on leading, driving, and evolving dynamic sales revenue and profit growth while increasing market share through the development of strategic indispensable partnerships. In leading teams, I firmly believe in the progression of both professional and personal growth in a respected, valued and trusting environment. My style involves empathy, encouragement, and empowerment. I thrive in environments that foster continuous learning and development. In fact, I possess several skilled, leadership certifications, including a WSET Level 2 in Spirits and a WSET Level 2 in Wine. My top Clifton strengths are Futuristic | Belief | Achiever | Responsibility | CompetitionAT APEX GLOBAL CONSULTING GROUP:At AGCG, we help businesses create and refine their brand development and presence, strengthen their go-to-market plans, and understand their true potential. - Our focus is on creating more opportunities for you to exceed your goals. - Our process is designed to empower your brand and outfit your business with the tools needed to continually succeed. - We specialize in strategic Digital growth across all facets (DTC, B2C, B2B). Please visit our site and reach out to us today.Please contact me directly atmark@apexglobalconsultinggroup.com
Apex Global Consulting Group Llc
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- apexglobalconsultinggroup.com
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Principal And CeoApex Global Consulting Group LlcWestern Springs, Il, Us
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AdvisorPinata Feb 2024 - PresentNew York, UsPinata is an all-in-one software platform that connects companies looking to streamline their communications for demos, surveying, activity tracking, and merchandising. It eliminates the need for spreadsheets, emails, and texts by providing a centralized dashboard through a user-friendly app. With Pinata, businesses can bid farewell to the chaos and welcome increased efficiency and analytics capabilities. To unlock your business's full potential, book a demo at www.gopinata.com. -
Principal And CeoApex Global Consulting Group Llc Mar 2023 - PresentConsult mature and emerging Beverage Supplier clients on initial Business launch plans, Go-to-Market initiative builds, brand strategy development, marketing, best practices and all aspects of Digital commerce activation (DTC, B2B, B2C, Digital Marketing, Social, Content, Omni-channel)
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Senior Vice President Of GrowthBottlecapps - Liquor Store Solutions Jan 2023 - Jan 2024Irving, Tx-Texas, UsBottlecapps is a leading SaaS provider (website and app) to Alcohol / Liquor Retailers throughout the US and Canada. Major Retailers (1200+ locations) using their technology include Specs in Texas, ABC in Florida, and Lee’s in Nevada. Strategically identified, built, and implemented new efforts to refine and enhance revenue growth across Supplier partnerships. Led 2 Divisions focused on development and execution: Brand Retail Media/Programming and Data Services. - More than doubled the number of Supplier partnerships in 2023 over 2022- Elevated Bottlecapps and BottleRover brand’s awareness, visibility, and reputation within the Beverage Alcohol Industry- Created all new processes for planning, budgeting, coordination, activation and reviewing (performance measurement) with Supplier teams- Established all new pricing models with flexibility for customization- Developed new digital marketing tactics (across B2C and B2B) and new revenue streams - Discovered and developed outside strategic partnerships that progressed our technology and capabilities -
Director Of Ecommerce, B2C ActivationBreakthru Beverage Group Nov 2020 - Dec 2022Cicero, Illinois, UsBreakThru Beverage Group is the 3rd largest National distributor for Wine, Spirits, Beer, and RTDs with over $8 Billion in revenue.- Created, launched, owned and executed the development of our B2C strategy across all BBG markets- Led a large team (14 direct reports) of Digital Market Managers as we partnered with Suppliers to drive greater omni-channel Consumer growth through enhanced digital marketing activations (Market-specific campaigns) with customers (on and off-premise) across all channel segments, marketplaces (Uber Eats / Drizly, Instacart, ReserveBar, DoorDash, Saucey), Accounts (Kroger, GoPuff) and SaaS providers (CityHive, Bottlecapps)- Led all training and development for the DMM team, including creating, presenting, and reviewing all eCommerce/Digital training material (over 37 distinct modules)- Led team to launch individual enewsletter (The Digital Download) to the their respective market audience which conveyed on-going digital efforts and education - Defined DMM roles, ways of working, and how best to coordinate and execute effectively in each market - Led the DMM team with all efforts to launch, implement, and support BreakThru Beverage Group’s B2B platform (BreakThru Now) and Provi in all respective markets. The BTN platform has since grown to over $300 Million in Revenue. -
Director Of National Accounts, EpremiseBreakthru Beverage Group Apr 2020 - Oct 2020Cicero, Illinois, UsLed all development of eCommerce (ePremise) activation as a defined B2C commercial sales channel focused on bridging the capability to functionality alignment gap from Supplier to Retailer/Customer (such as Kroger, Target, Whole Foods, Wal-Mart, Amazon, Costco, Wine.com, Binny's). - Created and drove the BBG National Account e Premise Strategy- Collaborated with internal business functional stakeholders on ways to continuously improve BBG’s position in the space- Created new content and merchandising efforts that improved Kroger’s CX and enhanced BBG Supplier positioning
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Global Director Of Ecommerce - SontaraJacob Holm Oct 2017 - Mar 2020Old Hickory, Tennessee, UsJacob Holm is a global non-woven textile (paper products) CPG manufacturer with revenue surpassing $700 Million. As the strategic eCommerce / Digital leader, my role was to lead in the development of eCommerce as a defined sales channel focused on building Brand equity and improving industry market share through new and enhanced internal resource capabilities. • Developed eCommerce through both 1st Party and 3rd Party engagements via marketplaces or direct enterprise account exposure (for example, Amazon)• Developed and launched a new product portfolio of eCommerce designated products• Established an effective and consistent strategic pricing model as well as annual promotional calendars for all eCommerce channel distribution partners• Initiated new eCommerce supply chain operational efficiency through a reduced MOQ batch level, Master Data (SAP) integration, EDI implementation and Dropship capability• Captured new revenue through additional distributors and product mix garnering improved contribution margin versus traditional channel development• Launched a comprehensive Content Strategy Plan across all tactical platforms (SEO, SEM, CX, Social) • Commercialized all digital marketing, merchandising and promotional planning programs with distributor partners driven by complete alignment on Brand focus and strategy -
Us Sales Manager, B2B / Commercial; Ecommerce, Mro, Foodservice, HospitalitySc Johnson 2017 - 2017Racine, Wi, Us -
Director Of Channel Sales, EcommerceLearning Resources 2016 - 2016Vernon Hills, Illinois, Us -
Ecommerce Channel Na Sales LeaderKimberly-Clark Professional 2013 - 2016Roswell, Ga, Us -
Business Development Manager - Ecommerce & Office ProductsKimberly-Clark Professional 2011 - 2013Roswell, Ga, Us
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Customer Business Manager/National Account ManagerKimberly-Clark 2008 - 2011Irving, Tx, Us -
Category ManagerKimberly-Clark 2006 - 2008Irving, Tx, Us
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Senior Category Management AnalystNewell Brands 2003 - 2006Atlanta, Ga, Us -
Senior Custom Regions AnalystInformation Resources, Inc. 1999 - 2002
Mark Crist Skills
Frequently Asked Questions about Mark Crist
What company does Mark Crist work for?
Mark Crist works for Apex Global Consulting Group Llc
What is Mark Crist's role at the current company?
Mark Crist's current role is Principal and CEO.
What is Mark Crist's email address?
Mark Crist's email address is mj****@****bal.net
What is Mark Crist's direct phone number?
Mark Crist's direct phone number is +170860*****
What are some of Mark Crist's interests?
Mark Crist has interest in Kids, Cooking, Gardening, Traveling, Electronics, Home Improvement, International Traavel, Reading, Gourmet Cooking, Music.
What skills is Mark Crist known for?
Mark Crist has skills like Cross Functional Team Leadership, Competitive Analysis, Strategy, Consumer Products, Marketing Strategy, Management, Forecasting, Sales, Customer Insight, Shopper Marketing, Business Development, Account Management.
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