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MAP Active Philippines, Inc. was formed in September 2020 in partnership with Planet Sports, Inc. We engage in exclusive distribution and retail operations of mono-brand concept stores & multi-branded stores. We have more than 240 stores in the country across our portfolio of brands such as New Balance, Converse, Haddad Brands, etc. and sports destinations such as Planet Sports, The Athlete’s Foot, The Rookie, Intersport and Sports Warehouse. We at MAP Active aim to bring sports and healthy living to all with our mission to inspire more passion for life through high quality, branded sports and lifestyle products and excellent service.

PT Mitra Adiperkasa is Indonesia’s largest omni-channel lifestyle retailer with more than 2,300 stores covering sports, fashion, department stores, toys, F&B, consumer tech and other product categories. The major concepts/brands include Sogo, Seibu, Galeries Lafayette, The FoodHall, Starbucks, Burger King, Zara, Marks & Spencer, Lacoste and many more. The company also has a presence in the Philippines, Thailand and Vietnam. As a subsidiary, PT MAP Active has over 1,100 stores across the country with concepts such as The Athlete's Foot, Planet Sports, Sports Station, Kidz Station, Payless and others. Visit www.mapactive.id for more information. Responsible for the Kids and Fashion Footwear business units, managing more than 30 brands such as LEGO, Hasbro, Smiggle, Onitsuka Tiger, Birkenstock, Staccato to name a few, being sold in over 600 retail distribution points and 25,000 convenience stores throughout Indonesia; this is an omni-channel approach that includes 200+ owned stores, dept. stores, partner retailers, wholesale customers and online through our owned sites and various e-comm platformsLed the brand partnerships, over-all merchandising and brand management function, covering end-to-end process from buying, product assortment planning, pricing, forecasting, margin/inventory management, etcetera, then marketing, distribution/channel management, store and business profitability; this covers both strategy development and execution

League is one of the leading Indonesian sports brands and is managed by the PT Berca Retail Group. With nearly 20 years of manufacturing experience for international brands, the company delivers quality products with a strong value for money proposition.Led the management team and in-charge of the day-to-day operations covering more than 200 points of sale, both owned retail and through partners, brick & mortar as well as online, in Indonesia and the export marketsWorked closely with the product and manufacturing functions to define market needs, product opportunities and responsible for the goo-to-market process

Responsible for the total business across categories and business units in the countries within the Southeast and South Asia Region, with full P&L responsibility; delivered profit targets in the past three fiscal years• Designed and built the regional as well as country organizations, delivering results through the team spanning supply chain, demand planning, sales, marketing, merchandising, retail excellence, and country management; shared resources for finance and HR• Expanded market presence with the set-up of distributors in Malaysia, Indonesia, Vietnam, Cambodia, Philippines whilst elevating the brand’s footprint and image with the opening of more than 50 concept stores and branded spaces across the region• Executed industry-firsts in terms of fully integrated marketing activities, product launches, digital initiatives and activations for the region

Headed the Nike business in Indonesia and responsible for delivering revenue and profit targets, as well as owned the P&L and strategic planning process• Delivered results through the country leadership team that consisted of all the business functions with a total team size of more than 30• Drove the commercial, operational, marketplace, organizational and cultural aspects of the brand in the country • Other key deliverables include category growth, margin management, inventory and AR health, account & channel portfolio leadership, retailer performance and sell-through

Managed the largest Nike business of Southeast Asia in terms of top-line with an organization of more than 40; delivered revenue and profit targets in both years• Developed and executed the Nike Malaysia re-set plan focused on operational fundamentals, retailer partnerships and organizational transformation• Led project of moving the Nike office to a new corporate location serving as a model for office re-location and workplace set-up within the region

Led the fastest-growing Nike business in SEA, doubling the business in two years and increasing EBIT more than 10 times over• Drove the accelerate plan which aggressively expanded the presence in the marketplace and improved market position from #5 to #2• Set-up two distributors and opened the first ever Nike Factory Store in Indonesia

Headed the sales function of Nike Philippines and responsible for financial targets such revenue, AR, and inventory• Steered business turnaround and re-establishment of the sales fundamentals• Implemented re-structuring of the sales team, set-up channel distributor and the first ever Nike Factory Store in the Philippines

Responsible for the total consumer wireless business in the region and managed a team of 180 staff• Achieved revenue and share growth amidst tough business climate in six months• Set up four distributors, led the planning of infrastructure investments and control of other budget items

Managed the Unilever Philippines distributorship program for Home & Personal Care (HPC) as well the Foods business units covering strategy and policy formulation; responsible for managing the line-up of distributors across the countryIn additional to the DSDG role, took on dual role of both business development and field operations for Distributive Trade in the Greater Manila Area (GMA) in October 2016 • Led project to merge HPC and Foods sales organizations and distributor network• Re-launched the Unilever Philippines Distributor Set-up Manual and Channel/Distributor Manual• In-charge of the GT Academy, developing and delivering training programs both for internal sales personnel as well as distributor manpower• Directed sales, marketing, promotions and operational strategies and their execution in GMA

Assigned to Vietnam as part of Unilever’s Swap Programme• Tasked to work with the Fabric Cleaning Team on the customer marketing plan and product launch package• Led study, diagnostics and best practice sharing between Unilever Vietnam (UVN) and Unilever Philippines; was a UVN resource on field operations

Responsible for the Unilever HPC operations in the North and Central Luzon region covered by 10 distributors and 1 key customer, and drove results through a team of 8• Consistently a top achiever of sales targets and fastest growing territory; led the nation in channel growth (modern trade, drug stores) multiple times• Led key projects for indirect distribution (leveraging wholesalers), and initiative to increase the national direct reach capability to the highest number of outlets covered in history

Managed over-all operations of the distributors in Central Luzon, and as Area Training Champion, conducted training courses for distributor personnel• Set up three new distributors and drove project on micro-marketing in the region, focused on increasing sales and market shares for home care products

Managed the promo agencies of South Luzon, Philippines and responsible for promotions and merchandising strategies, their implementation and evaluation