Mark Crofton Email and Phone Number
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I lead 60-100 person global sales and customer-facing enablement teams for 31B Euro technology company. I am a member of SAP's executive team comprising the top 1% of employees and joined the company from McKinsey & Co. Seasoned sales and revenue enablement executive. Track record of successfully leading go-to-market (GTM) launch of new solutions and lines of business. Well-outfitted to lead global teams in commercial sales and in revenue enablement. Able to build consensus with and present compelling demonstrations to key stakeholders and executives. Multi-lingual and multicultural, with broad background of sales leadership across Latin America and Europe. I also mentor and coach sales leaders and executives at early and mid-stage companies. I work with them on Go To Market strategy, enterprise sales processes, sales management and hiring. In the non-profit space, I serve as a board member and advisor for several conservation-and climate-focused organizations, including The Nature Conservancy and Miami Waterkeeper.
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Global Vp & Head Of Field Enablement (Member Of Sap Executive Team)Sap Apr 2023 - PresentWalldorf, Bw, DeGlobal Head of Enablement for revenue-focused teams. Lead 60-100 employee global and regional teams responsible for onboarding, training, upskilling and reskilling customer-facing executives. Member of SAP's global executive team. • Lead development of the vision and strategy for enabling the Field organization (including Sales, Presales, Value Engineers, Customer Success Managers) to meet revenue and renewal targets. • Responsible for the successful execution of the global enablement plan and ensure field team members are equipped with content, resources and training to effectively differentiate and sell SAP and partner solutions. • Oversee the development of learning and training content to develop field-ready curriculum, customized regionally for customer-facing audiences.• Develop data-driven personalized learning approach to reskilling and upskilling existing workforce and plan for future of work needs. • Grow executive relationships with leadership and gain alignment for enablement strategy, approach & execution.• Impact: +28% cloud opportunities created | +22% cloud customers won | 13% decrease in time to revenue -
Gvp & Head Of Sales LearningSap Jul 2022 - May 2023Walldorf, Bw, DeHead of SAP's Sales Enablement organization (100 employees) with responsibility for training and enabling all quota carriers, sales managers and presales executives. Drive upskilling and reskilling of SAP's customer facing colleagues. Drive learning and development programs globally including onboarding, virtual and in-person learning as well as on-the-job development.Impact: 40% increase in opportunities created and 31% increase in accounts won. -
Global Vice President, Sap Sales CoachingSap Sep 2017 - Sep 2022Walldorf, Bw, DeHead of global team responsible for coaching enterprise sales executives. Sales enablement leadership.Leverage Big Data and executive coaching to drive increased productivity of SAP sales executivesAssess sales executives and sales leaders to understand drivers of quota attainment and out performanceDevelop and deploy personalized learning recommendations based on individual quota carrier needs, experience and territoryLead Communications, Reporting, Data Analysis, Business Impact and Infrastructure functions for Sales Learning organization -
Global Vice President & Head Of Sap Sales AcademySap Mar 2014 - Sep 2017Walldorf, Bw, DeDeveloped and lead a global sales academy program for recent college graduates. Classroom and on-the-job training. Reported to Head of Sales Learning. Direct line manager for 300 Academy Account Executives (trainees) in 60 countries. Coached, mentored and ensured the successful integration of program participants into SAP Sales organization.Impact: Academy graduates with 83% deal participation | 3pp higher quota attainment rate than experienced sales executives | 55% of graduates with 3x+ pipeline multiple -
Vice President Of Sales, Mobility, Latin AmericaSap Nov 2011 - Mar 2014Walldorf, Bw, DeLaunched and lead Mobility sales and business development organizations. Responsible for regional quota reporting to President, SAP Latin America. 2103• Grew business 30% (2nd highest globally). • Delivered highest per sales executive license revenue globally (2 years in a row). 2012• 114% quota achievement (€17M budget)• Highest revenue per sales executive globally for line of business (€2.4M/executive vs. €1.9M/executive global average) -
Sr. Director, Go To MarketSap Feb 2011 - Nov 2011Walldorf, Bw, DeGo to Market launch for acquired products, including Pricing, Marketing, developing Partner/Reseller channel, and acquiring early adopter customers and achieving revenue targets. Customer and partner facing.Responsible for launching all new mobile applications to the field and market, including GTM strategy, field enablement, demand generation, coverage model, and more. Defined organizational structure and coached executives through transition across: sales, services, ecosystem, and marketing.Impact: New Mobile business achieved €15M in the first 90 days post launch. -
Sr. Director, Corporate DevelopmentSap Oct 2008 - Sep 2011Walldorf, Bw, DeScreen prospects for attractive acquisition opportunities.Performed due diligence on potential acquisition targets as part of Mergers and Acquisitions team. Met with management teams and evaluated revenue potential of acquisitions to aid development of valuation model. Lead Go-to-Market integration of acquired firms’ sales, marketing, field services and partner teams into SAP in order to achieve revenue targets. -
Director, Business Development - Strategic ApplicationsSap Feb 2007 - Oct 2008Walldorf, Bw, DeMaximize license revenue of newly acquired products by supporting sales teams on major deals, training sales force and providing thought leadership. -
Director, Competitive StrategySap Oct 2005 - Feb 2007Walldorf, Bw, DeDeveloped, scoped and implemented strategy projects, including: developing project plans, managing kickoffs, achieving milestones.Planned executed and completed short term, tactical projects for senior management, field and marketing.. -
Member Board Of TrusteesThe Nature Conservancy 2014 - Aug 2024Arlington, Va, UsThe Board of Trustees advise the Florida chapter on strategic issues, assist in setting goals and subject the chapter's work to additional critical thinking. -
Mentor, Techstars SustainabilityTechstars 2021 - 2022New York City, New York, Us -
Adjunct ProfessorFlorida International University - College Of Business Jun 2019 - Aug 2021Miami, Fl, UsAdjunct professor of EntrepreneurshipDepartment of International Business -
AssociateMckinsey & Company Apr 2004 - Oct 2005UsStrategy consultant for insurance, pharmaceutical, finance and technology sectors -
Venture Capital Associate (While Completing Mba)Updata Partners Jan 2003 - Aug 2003Washington, District Of Columbia, Us• Sourced and evaluated investment opportunities in growth-stage companies for US$100m venture capital firm focused on enterprise application software industry.• Determined business and pricing models, revenue expectations and market positioning of target firms. -
Enterprise Software & Sales ConsultantSelf Employed Oct 2000 - Dec 2001Ran my own consulting business working with various clients in the enterprise application space in New York and Buenos Aires.Demand Generation, Sales Management, Driving upselling.Adoption and Customization of solution. Implementation of software.
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Country Manager, ArgentinaItc Ventures Mar 2000 - Dec 2000• Established firm presence in Argentina: formation of local company (SA), opening physical office, hiring staff • Lead local team that sourced and analyzed potential investments. Negotiated with seed and 1st round companies in order to close investment. • Established and maintained relationships with venture capital and private equity firms and presented portfolio companies for potential investment.
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Account Executive, Latin AmericaThomson Reuters Apr 1998 - Mar 2000Toronto, On, CaBased in Buenos Aires, Argentina. Sold Portfolio Management and Trading Softwares to asset management firms in the pension fund, mutual fund and insurance markets with territory responsibilities including all of Latin America.Developed, negotiated and implemented strategic partnerships with consulting and other software vendors. Responsible for market development, new business and generation of add-on revenues. -
Sales Consultant / Pre-SalesThomson Reuters Jan 1997 - Apr 1998Toronto, On, CaLed multiple on-site software pre-sales trials including for large US money managers, trial in Spanish for largest Argentine mutual fund, and trial data conversion and training in German for major bank in Frankfurt. Completed Request for Proposals, made sales calls and functioned as primary contact for prospects during initial stage of sales cycle. -
Senior Investment Software AnalystThomson Reuters Mar 1995 - Dec 1996Toronto, On, CaResolved questions pertaining to client investments supported on the PORTIA system as well as technical issues regarding system maintenance.Trained clients in use of software and assisted with implementation.
Mark Crofton Skills
Mark Crofton Education Details
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Columbia Business SchoolFinance -
Tufts UniversityInternational Relations & German -
University Of KonstanzJunior Year Abroad
Frequently Asked Questions about Mark Crofton
What company does Mark Crofton work for?
Mark Crofton works for Sap
What is Mark Crofton's role at the current company?
Mark Crofton's current role is Global VP & Head of Field Enablement @ SAP | ex-McKinsey | Conservation and Climate.
What is Mark Crofton's email address?
Mark Crofton's email address is ma****@****ail.com
What is Mark Crofton's direct phone number?
Mark Crofton's direct phone number is +1 610-661*****
What schools did Mark Crofton attend?
Mark Crofton attended Columbia Business School, Tufts University, University Of Konstanz.
What are some of Mark Crofton's interests?
Mark Crofton has interest in Science And Technology, Environment, Education.
What skills is Mark Crofton known for?
Mark Crofton has skills like Enterprise Software, Sales Management, Business Development, Venture Capital, Business Strategy, Mobile Applications, Latin America, Mergers, Mobile Software.
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