Mark Cuddihy Email & Phone Number

Los Angeles, Ca, Us

New York, Ny, Us

• Owning FanDuel's Media Experimentation roadmap, leveraging MMM and other modeled insights to generate hypotheses and build a Test & Learn agenda to be implemented across media channels

New York, Ny, Us

• Provided strategic guidance to clients on how to successfully manage new marketing technology projects; focused on the prioritization and evaluation of potential options as well as advising how to work with key stakeholders through various approval and other processes

Mclean, Va, Us

• Owned strategic planning and launch of highly visible Meta channel; gained executive leadership buy-in for testing agenda and long-term strategy to grow channel from inception to $100M annual profit in 4 years• Accelerated channel time to market by 20% with an expeditiously developed and executed pilot road map• Generated 50% ROI during pilot phase, surpassing previous Meta tests that failed to break even• Improved ROI to over 100% by planning and launching the second round of testing, with a new learning agenda that tested deeper into key performance levers and increased scale by 3x

Mclean, Va, Us

• Led a cross-functional team of 20 to expand the $50M+ programmatic display and OLV marketing channel• Fueled 100% YOY new account booking growth by reducing excess backlog, establishing a new long-term strategy, and focusing on scaling and optimizing campaigns with the greatest potential to win• Invested in elevating associate performance by identifying skill gaps, realigning roles, and delivering high-touch support and coaching; improvements recognized in later performance management cycles• Initiated Capital One’s first step towards evolving its channel performance measurement framework by advocating for new incrementality measurement approaches and a dedicated team to implement them

Mclean, Va, Us

• Enabled resilient and sustainable loss forecasting for the recently acquired $6B Walmart card portfolio by building new processes, establishing best practices, and implementing automated solutions• Leveraged emerging technologies to decrease forecast error by up to 80% by working cross-functionally with development teams to transition to a machine learning-based model from a generalized approach• Improved ability of first-line stakeholders to navigate COVID-driven uncertainty and optimize credit policy by delivering analytics and sharing insights into credit trends

Mclean, Va, Us

• Led 4-member analyst and data science team in delivering quarterly forecasting and analytics initiatives• Facilitated reductions in process risk and forecast errors by delivering loss forecasting improvement recommendations to leadership, resulting in adoption of superior Python-based loss forecasting model• Championed transition of loss forecasting work to centralized unit as US and Canadian business liaison

Mclean, Va, Us

• Oversaw search engine marketing, affiliate marketing, and Unaddressed Admail marketing channels• Captured $150K+ savings by creating framework to identify and remove inefficient SEM ad groups• Increased Unaddressed Admail channel bookings by over 35% and led targeting model automation• Secured $1M savings by creating business case to prevent call-to-apply acquisition channel elimination

Toronto, Ontario, Ca

• Partnered with key stakeholders at Fortune 500 companies to implement efficiency improvements• Delivered ~$500K/year cost savings and improved managerial oversight by improving processes

Toronto, Ontario, Ca

• Researched the strategic responses of competitors to early-phase product innovation• Worked closely with Professor Avi Goldfarb on a number of projects

Toronto, Ontario, Ca

• Identified an opportunity for a group of hospitals to reduce collective bargaining costs; obtained buy-in for the recommendation of forming a central bargaining unit by summarizing the inefficiencies of individual bargaining• Led a team tasked with creating an innovative benchmarking tool; leveraged the surveying experience of the research team during the planning stage of the project; oversaw the later stage project implementation by IT staff

• Facilitated the company’s growth in share price by over 100% by interfacing with existing shareholders and raising company awareness with brokers, analysts, and potential investors• Promoted the company at conferences in San Francisco, Vancouver, and Toronto

• Procured a $2.5M government loan for a client in the cleantech sector to increase productive capacity and efficiency• Searched for capital funding and assisted with business development for cleantech and junior mining companies

Newport Beach, California, Us

• Completed a macroeconomic report on Canada that was used by portfolio managers in investment decisions; instrumental in pricing a large portfolio of bonds held in SPEs to assist in the decision on potential asset acquisition

Master Of Business Administration (Mba)

Master'S, Economics

Bachelor Of Social Sciences, Honours In Economics (Co-Op), Economics