Director Sales & Marketing - U.S.
2008 to 2009 | Decos Technology, Inc. Decos is a software company headquartered in The Netherlands. The document division is one of three divisions.DIRECTOR of SALES and MARKETING – U.S. Document Division | Atlanta, Georgia1. Responsible for launch of the Document Division in the United States, including direct selling, partner selling, overall sales strategy and marketing strategy. 2. Established the marketing strategy, which included: 1) Performing market research and determining the verticals (elder care, insurance, legal), and 2) Creating web content in English and developing print and electronic collateral.3. Created a sales plan and a developed forecast, which included: 1) Closing our first U.S. client against strong established competition, 2) Closing the Treasury Inspector General for Tax Administration, a division of the IRS, and 3) Placing over 1000 cold calls and developing a pipeline of over $1MM in seven months.