Involved with audience measurement at RFD-TV, as well as other media properties within the RMG group (FamilyNet & Rural Radio). Audiences are measured using Nielsen and Rentrak data, as well as MRI for qualitative measurement. Also measuring digital properties using ComScore.

I manage the collection and analysis of quantitative and qualitative television audience estimates supplied by leading media research firms. I work with a Senior Research Analyst and interface with all departments. We produce a variety of reports that show both network performance and competitive information. I also work with programming conducting schedule analysis and other aspects of programming research.

Worked with research and sales directors at regional cable networks, cable MSO ad sales divisions and other cable media-based clients. Helped clients manage their Nielsen data and consulted with special research studies. Also conducted training for sales executives, as well as presented Nielsen studies and analysis at industry meetings and conventions, Managed a staff of 3.