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@lifeliqe.com
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Mark Andersen is listed as Co-founder and President, Lifeliqe at Lifeliqe, based in San Francisco, California, United States. AeroLeads shows a work email signal at lifeliqe.com and a matched LinkedIn profile for Mark Andersen.
Mark Andersen previously worked as Co-founder; President at Lifeliqe and Founder at Careernav. Mark Andersen holds Mba, Business from Northwestern University - Kellogg School Of Management.
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My Co-founders and I, along with our amazing team, have built Lifeliqe, into a leader in workforce development and education. The State of Nevada selected Lifeliqe to build 5 simulations in virtual reality for each of their Community College's certificates of value in healthcare, advanced manufacturing, skilled trade and IT. Nevada was awarded $13.8 million to launch this first-in-the-U.S. initiative. Our digital content is used by all students. In workforce development we mostly serve students of color to improve learning outcomes. Survey data shows that 98% of students said Lifeliqe "helps me understand difficult concepts", 89% reported it helps them get better grades and 84% of teachers describe Lifeliqe as a "breakthrough and useful tool." Plus:-Common Sense Media name Lifeliqe as one of the best education apps.-HTC Vive selected us as their Strategic Partner in Education.-Lifeliqe is the most downloaded education app on HTC Vive's Viveport.There's no place I'd rather be than in the classroom or library. As a lifelong learner I'm passionate about helping students learn and that's why it's a privilege for me to work with inspirational students and teachers every day. I've put over 3,000 students, teachers and librarians into our learning experiences in virtual reality. It's amazing to see Lifeliqe transform learning among students in public and independent schools, students of color, students with special needs, and students in alternative and Title 1 schools. As a result, we've discovered six benefits typical students realize plus three more that students with special needs achieve. Previously I, along with four other executives, saved Anglo-American University in Prague from near bankruptcy. I've worked in the Bay Area for nearly twenty years as a marketing executive doing exciting things: •VP of Online Marketing for $100 million mobile leader in driving social change.•Launched a new product that generated $28 million in nine months.•VP of Marketing for $26 million worldwide mobile pioneer in location-based services. •Founded startup with 120 employees; created dominant college brand leading to a successful exit.Specialties: Workforce development, education, edtech, K12, special needs students, virtual reality, augmented reality, startups, branding, strategic marketing, growth hacking, mobile apps, product development, content marketing, SEO, SEM, analytics, social media, PR, developing talent.
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San Francisco, Ca, Us
Lifeliqe develops simulations in virtual reality and interactive 3D objects for workforce development and education. Our digital content is available on multiple platforms. We're the world's leading workforce development and education tool of learning experiences in interactive 3D, augmented reality (AR), and virtual reality (VR).
Founded the first career coaching group in America targeting middle managers. Responsible for recruiting world class coaches, sales and marketing, product management, mobile web development and building thought leadership. Corporate clients include Kiva.org and PowerDMS, a cloud-based leader.•Created a successful new service model that matches expert coaches with individual and corporate clients giving managers on-demand access to multiple career coaches, all customer rated.•Developed mobile web functionality that delivers the most advanced user experience for clients.•Career expert interviewed weekly on DayBreak USA, a radio show syndicated to over 60 markets across U.S. Gave sold-out webinars and workshops for NCHRA, TiE, and Kellogg MBA alumni.•Author of 8 Steps to Get Hired, which became the #4 best selling career guide on Amazon.
Emeryville, Ca, Us
Launched consumer marketing function and Safely brand for $26 million mobile leader in location-based services that partnered with AT&T, Sprint and T-Mobile. An Inc. 500/5000 company, Location Labs has delivered more than 1 billion subscription-based location lookups via its mobile apps.•Launched company's direct-to-consumer brand, Safely, America’s leading suite of mobile apps for digital parenting solutions including family locator, safe driving and mobile device management.•Managed re-design of LocationLabs.com and creation of Safely.com.•Led Safely branding project with leading branding/design vendor, Hot Studios (Google).•Developed partnership with California State PTA, Impact Teen Drivers and became a founding member of the California Teen Safe Driving Organization.•Co-managed relationship with PR agency resulting in articles in AllThingsD and GigaOM.•Created social media launch on Facebook and Twitter. Built a network of leading mommy bloggers nationally who promoted the Safely brand introduction.•Managed SEO, mobile advertising, retargeting and A/B testing that increased conversion rates 35%.
San Francisco, Ca, Us
Led 12 member online marketing team, web development and analytics for $100 million mobile phone company. Responsible for strategy, acquisition and content. Reported to President. P&L responsibility.•Increased online sales conversion by 53% through multivariate and A/B testing. Developed actionable insights from web analytics tools and remote user testing that improved user experience.•Achieved 110% increase in natural search traffic and 165% growth in orders from SEO.•Managed SEM (pay per click) program and optimized ROI via improved Quality Scores.•Led email marketing efforts that grew sales using both in-house and external lists.•Optimized landing pages for display ads, increasing conversion rate 84%.•Created social media marketing including a Facebook election promotion that doubled fans; used Twitter to build community of progressive advocates.•Built ROI-positive affiliate marketing program using Google Affiliate Network.Launched multivariate testing project with SiteTuners, resulting in a 24% online conversion rate increase for our Direct Mail channel. Conducted a landing page optimization test resulting in an 84% conversion rate increase. Increased overall online sales conversion rate 53% through A/B testing.Managed year-long search engine optimization (SEO) project resulting in 110% increase in natural search traffic from targeted brand keywords. Increased number of brand listings in first three pages of Google's search engine results pages from two to eleven.
Lead team of 17 marketing, sales, PR and IT professionals for Internet-based Health and Wellness company. Hired by and report to Founder/CEO; recruited to grow online sales. Responsible for strategy, branding, Internet marketing plans, online acquisition & retention, positioning, product development, blogging & PR. P&L responsibility for company. Launched and managed SEO and PPC campaigns. Launched affiliate marketing programs using the Commission Junction (CJ) and Share A Sale networks.Repositioned brand to accelerate online sales growth, developed new identity, positioning and tagline.Launched new website, resulting in growing online sales more than 400% through online acquisition. Optimized website by conducting A/B and multivariate testing.Launched Pay Per Click (PPC) advertising via Google, Yahoo and MSN. Oversee keyword generation, ad development, landing page optimization and Google Analytics. Decreased CPAs by 43%. Developed PR strategy and press releases that led to being chosen as a Men’s Health Magazine “Top Choice”.
Novato, Ca, Us
Strategic marketing consultant (online and offline) to Founder/CEO and VP of Marketing of web-based, irrigation control start-up.Co-created corporate and product positioning, product naming, and tagline. Co-developed Business Plan.
Miami, Florida, Us
Product management of $170 million Nutrition category at direct selling industry leader. Led strategic planning, Internet marketing, and reformulations. Managed cross-functional relationships with Sales, PR, and Internet teams for category that generated 65% of U.S. corporate revenues.Director, Environmental Technologies Division:P&L responsibility for launching new environmental products division that generated $28 million in revenues during the first year, resulting in 10% of U.S. corporate revenues. Created brand identity, positioning, and marketing strategy. Led five-member team. Reported to SVP of Sales and Marketing.Created website with Internet team to launch division via affiliate marketing.Launched AirSource air purifier, which generated revenues of $25 million in first nine months, exceeding goal by 30%.Developed online and offline Marketing collateral, resulting in recruitment of over 6,000 distributors.
Us
Led marketing programs to acquire, monetize, and retain new members at Internet start-up specializing in online behavioral marketing. Reported to VP of Marketing.Managed new online customer acquisition program that added over 40,000 new members daily.
Chosen by CEO to lead critical marketing projects at Internet infomediary start-up as it grew from 60 to 700 employees and raised $170 million in funding. Reported to CEO.Developed local and regional advertising product, sold to national chains such as Pizza Hut. Led research to develop marketing strategy.Launched on-line company store to increase growth and retention of 7.5 million member community.
Recruited to turnaround AAC, which had dropped from 120 to 60 students and was nearly bankrupt. Managed School of Business-Economics and 70% of student population.Co-led turnaround of AAC; increased student population from 60 to 350, taking AAC from near bankruptcy to a budget surplus within 2 years. Developed university alliances.Created AAC's corporate training center and training programs for multinationals such as Colgate-Palmolive, Nestle, and AIG Insurance. Conducted marketing training seminars.Marketing Consultant:Developed new marketing strategy focusing on building credibility for AIG Insurance.Led crisis management reorganization of $10 million money-losing manufacturer, resulting in first year profit over $450,000.Created new marketing strategy for RadioNet, second largest national radio network.Developed strategic plan focusing on new products for leading information publisher.
Created business vision and corporate strategy, wrote business plan, raised start-up capital, and developed operational processes. Grew chain from one to seven stores.Co-founded $3.5 million pizza delivery chain with seven stores in five states.Created marketing strategy that built Gumby’s Pizza into a leading college brand.Hired, trained, and led over 120 employees. Developed Employee Training Program.
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Mark Andersen works for Lifeliqe.
Mark Andersen is listed as Co-founder and President, Lifeliqe at Lifeliqe.
AeroLeads has found 2 work email signals at @lifeliqe.com for Mark Andersen at Lifeliqe.
Mark Andersen is based in San Francisco, California, United States while working with Lifeliqe.
Mark Andersen has worked for Lifeliqe, Careernav, Location Labs, Credo Mobile, and Solanova.
You can use AeroLeads to view verified contact signals for Mark Andersen at Lifeliqe, including work email, phone, and LinkedIn data when available.
Mark Andersen holds Mba, Business from Northwestern University - Kellogg School Of Management.
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