Mark Anderson Email & Phone Number

Akron, Ohio, United States

Cleveland, Ohio, United States

Cleveland/Akron, Ohio Area

Property Manager: If there is ever an issue with tenants, it is my responsibility to efficiently solve the problem.Renovations & Project Management: When there is a vacancy, it is my responsibility to manage the entire renovation project to make sure units are ready to rent within a month after vacancy. Leasing Units: It is my responsibility to successfully lease units to quality and long-term tenants. By analyzing market trends and being strategic during the renovation process, I was able to lease a vacant unit 16% above market value. Administrative Duties: I properly document all expenses. I maintain a detailed report of all contractors. I also keep a record of all maintenance done to units. By analyzing all of this information, I am able to strategically keep expenses low while still being efficient during renovations and maintenance.

National Live Remote

Currently enrolled as a Java coding bootcamp student at Tech Elevator.

Akron, Ohio, United States

Strategic Sales Growth: Utilized advanced analytics to pull, monitor, and report on Ohio sales data, delivering actionable insights to drive strategic recommendations that significantly contributed to the growth of Ohio sales.Search Engine Optimization (SEO): Spearheaded the development of highly effective technical SEO strategies for our SEO partners, ensuring alignment with our SEO standards. Monitored all web development projects to guarantee seamless execution of SEO strategies, resulting in improved search engine visibility and user experience.Email Marketing Analytics: Leveraged cutting-edge project management tools, including Monday.com, to orchestrate and execute impactful email campaigns through Salesforce and Constant Contact. Achieved remarkable success, consistently accounting for an average of 9.51% of sales during the campaign durations.Reputation Enhancement: Managed online reputation proactively by monitoring review websites, such as Google Review. Developed and executed targeted email campaigns to strategically solicit reviews from satisfied customers. Monitored all company projects to ensure positive customer perception. Notably, played a pivotal role in elevating Energy Harbor's BBB rating from a modest 1.3 stars to an impressive 4.1 stars within just 8 months. Additionally, successfully increased Energy Harbor's Google rating from 3.3 stars to an outstanding 4.6 stars in the same period.Web Design and Maintenance: Leveraged Adobe Experience Manager (AEM) to proficiently build and maintain web pages, ensuring a seamless and visually engaging online experience for customers, and contributing to improved user engagement and overall brand perception.

Akron, Ohio, United States

Cleveland, Ohio, United States

Budget Optimization: Monitored and managed budgets, ensuring efficient allocation of resources for paid search accounts. Proactively made adjustments to maintain optimal spending levels, ensuring maximum return on investment for clients.Ad Copy: Conceptualized, crafted, and implemented compelling ad copy for both new and existing campaigns, effectively engaging target audiences and driving increased conversion rates.Strategic Keyword Research: Conducted extensive research on various industries and specific client requirements to develop targeted and optimized keyword lists, enhancing the overall performance of digital campaigns.Healthcare Policy Expertise: Acquired comprehensive knowledge of Google Ads Health Care Policies, assuming the role of the team's go-to expert. Provided critical insights and guidance to ensure full compliance and maximum effectiveness of healthcare-related campaigns.Campaign Performance Analysis: Regularly pulled and analyzed campaign data, ensuring the seamless and effective running of all campaigns on a day-to-day basis. Proactively identified areas for improvement and implemented necessary adjustments for optimal performance.Insightful Reporting: Generated detailed and insightful monthly client reports, offering actionable insights based on comprehensive data analysis. Provided clients with valuable recommendations and strategies to optimize their digital marketing efforts and improve overall performance.

Kent, Ohio

Effective Marketing Coordination: Played a pivotal role in facilitating and organizing marketing collateral for the national sales team, ensuring seamless communication and support for all marketing initiatives.Strategic Campaign Development: Leveraged comprehensive market research and analytics to design and execute multifaceted marketing campaigns, contributing to increased brand awareness and customer engagement.Social Media Growth: Spearheaded the creation and implementation of strategic Instagram and Facebook campaigns, resulting in exponential growth in online engagement and increased brand visibility.Crisis Management Planning: Collaborated with the Digital Marketing Specialist to develop a comprehensive social media plan, proactively safeguarding the Smithers-Oasis brand in the event of negative feedback or potential crises.Trade Show Management: Provided essential support to the Marketing Communications Manager in the development and execution of successful trade show events, contributing to increased brand exposure and industry networking opportunities.Agency Relationship Management: Managed and nurtured productive relationships with third-party firms and agencies collaborating with Smithers-Oasis, fostering effective communication and ensuring the smooth execution of marketing initiatives.Comprehensive Marketing Support: Assisted the Marketing Communications Manager with various crucial projects, including sample orders, proofreading marketing collateral, quality assurance for emails, as well as assisting in trade show events. Played a key role in the rollout of key marketing programs, such as those for Valentine’s Day and Mother’s Day, contributing to increased brand visibility and sales during peak seasons.

Cleveland/Akron, Ohio Area

Copywriting: Created, edited, and implemented engaging content throughout the Impulse App, strategically designed to enhance user engagement. Ensured all copy maintained strong SEO value, contributing to the app's impressive user base of over 20,000 votes Year-To-Date.Partnerships & Community Outreach: Devised and executed comprehensive outreach strategies, successfully engaging and forming partnerships with key organizations within the North East Ohio community. Through strategic efforts, established a valuable partnership between Impulse and The Cleveland Flashstarts incubator program.Strategic Public Relations: Crafted compelling press releases for major updates and collaborations within Impulse, effectively managing relationships with various publications and enhancing the app's industry visibility and recognition.Intern Management: Successfully facilitated the work of interns assigned to Impulse by The Cleveland Flashstarts incubator program, providing guidance and mentorship to foster a productive and collaborative work environment.User-Centric Feedback Management: Implemented a structured approach to recruit and manage beta users, collecting and meticulously analyzing their feedback to drive continuous improvements and enhancements to the overall app experience.Digital Marketing Strategies: Developed and executed unique and cost-effective marketing strategies to increase downloads and drive user engagement within the Impulse App. Implemented a recent localized strategy with a reach of 20,000 people at no additional cost.User-Centric Site Design: Led the development of engaging landing pages for new features within the app, ensuring an intuitive and user-friendly interface that enhanced overall user experience and engagement.Strategic PPC Campaigns: Collaborated closely with the CEO to conceptualize and implement distinctive ad campaigns, resulting in a remarkable 27% drop in cost per click (CPC) and a significant increase in app downloads.

Sales Management & Customer Outreach: Developing and executing programs to acquire new clients.Market Research & Analytics: Creating and analyzing market research in order to execute strategic marketing plans.Project Management: Planning facilitating and overseeing client projects. Recruiting and managing freelancers when needed.Digital Marketing: Creating and executing SEO strategies. Implementing and monitoring social media campaigns. Executing and monitoring PPC campaigns.

Cleveland/Akron, Ohio Area

Dynamic Copywriting: Created, edited, and seamlessly implemented compelling content for web pages, blog articles, and social media campaigns, catering to both B2B and B2C clients. Leveraged innovative content strategies to drive increased engagement and conversion rates for clients.Strategic Social Media Management: Devised, executed, closely monitored, and adjusted highly effective social media campaigns for a diverse range of B2B and B2C clients, ensuring maximum brand exposure and engagement across various digital platforms.Proactive Citation Creation: Conducted outreach to external companies, organizations, and educational institutions, securing valuable backlinks to our clients' websites, resulting in improved online visibility and search engine rankings.On-Page Optimization: Strategically optimized website content, enriching pages with enhanced SEO value to boost online visibility and improve search engine rankings for clients.Thorough Keyword Research: Conducted comprehensive industry-specific keyword research for both B2B and B2C clients, identifying and implementing targeted keywords to maximize the SEO potential of their content and enhance online visibility.Comprehensive Website Analysis: Utilized Visual Web Optimizers (VWOs) and heat maps to conduct in-depth site analysis, gaining valuable insights into the characteristics and behavior of site visitors. Leveraged this data to optimize user experience and drive increased engagement and conversions.

Canton, Ohio Area

Event Coordination: Provided crucial assistance in planning and organizing the company’s annual charity event, orchestrating successful collaborations with partners, the country club, and various vendors, ensuring a memorable and impactful event.Market Research: Utilized GIS maps, sales trends, and competitor analysis to drive informed market research and forecasting, contributing to the identification of key target markets for Agile Networks' strategic focus.Content Marketing: Developed and implemented a comprehensive content marketing plan, employing a strategic touchpoint schedule based on in-depth research to optimize engagement and increase brand impressions.Community Engagement: Devised and managed a highly effective brand awareness campaign in collaboration with the Canton Chamber of Commerce, fostering strong community relationships and increasing brand visibility within the local market.Social Media Management: Created, scheduled, and monitored engaging content across relevant social media outlets, effectively enhancing Agile Networks' online presence and brand engagement.Creative Design: Spearheaded the creation of the company's Key Performance Indicator (KPI) Dashboard using Adobe Illustrator, providing valuable insights and performance metrics for key stakeholders.Data Analysis and Reporting: Gathered and analyzed customer data, providing comprehensive reports and valuable insights to the Marketing Director, enabling informed decision-making and strategy formulation.Strategic Partnerships and Presentations: Provided valuable support in the development of investor presentations and facilitated successful partnerships and collaborations, enhancing Agile Networks' industry positioning and market presence.Content Development: Conducted in-depth research and created initial drafts for individual case studies, and provided valuable support in videography and photography, contributing to the creation of impactful video and photo case studies.

Canton, Ohio Area

Supporting the Marketing Director in the development and implementation of marketing plans to accomplish the strategic goals set forth by the company leaders.

Ravenna, Ohio

Based out of Northeast Ohio, Cipriano Production is an entertainment company that provides DJ services, up lighting along with other fun services to make sure your night is perfect.

Akron Ohio

Assist the resident hall staff in creating, advertising and executing hall-wide events. Mediator between residents and staff.

Java Web Application Development Bootcamp

A full-stack Java coding bootcamp to learn how to develop dynamic web-based software systems using the Java programming language.

Bachelor’S Degree, Marketing/Marketing Management, General

Activities and Societies: Lambda Chi Alpha