Mark Danyluk Email & Phone Number

• Guided the alignment and implementation of all day-to-day workflows and operational playbooks.
• Conducted market research and analysis to craft ongoing marketing plans and sales strategies.
• Created new sales processes and optimized existing methodologies, and tools to enhance productivity and generate consistency in performance results.
• Mentored all regional managers and studio managers while tracking responsibilities creating continuous improvement outlined by KPI targets for accountability in all roles and multiple teams.
• Ensured seamless communication and coordination for operations, sales, marketing, and fitness teams.
• Worked closely with executive leadership to set monthly revenue targets and operating budgets.

United States

• Served as the primary decision maker guiding company workflows and strategy for all departments of an emerging multi-unit franchisee with an aggressive MUDA.
• Remotely led a team of 7 directors across several departments: sales/operations, new store openings, marketing, training and development, human resources, medical services, and esthetician services.
• Led weekly meetings collaborating with all cross functional departments in addition to the Restore Hyper Wellness franchisor, ensuring development obligations and timelines were achieved for new store openings.
• Standardized KPI logic and internal data analysis, performed benchmarking across various revenue and operational metrics. Routinely analyzed insights to proactively impact day-to-day store performance.
• Reviewed all new store construction plans, FF&E ordering, and signage package approvals, key stakeholder for each NSO (new store opening) project lifecycle.
• Institutionalized new operational playbooks to drive efficiency and consistency within each department.

Boca Raton, Florida, United States

• Title, role and responsibilities evolved. Earned promotions for strong work ethic and organizational impact while working remotely
• Established dynamic relationships with all existing and new franchisees, Area Representatives (AR’s) and Private Equity backed platform groups for a domestic landscape that grew beyond 70 regions, 50 AR’s, 300+ unique.
• Instructed, educated, and trained Area Representatives, Franchise Owners and their leadership teams on high performing sales strategies and operations acumen using Orangetheory systems and processes.
• Pioneered the field support model, providing performance reviews, in field training and operations audits for brand compliance. Created the standard for the Orangetheory (FBM) Franchise Business Manager role.
• Successfully hired, trained, and led a remote team of Franchise Business Managers and Enterprise Managers supporting all domestic US and Canadian Orangetheory Fitness locations.
• Utilized data driven insights to refine strategies with Orangetheory metrics (KPI’s) to navigate trends, forecast growth and correct poor performance providing effective solutions for studio growth.

Boca Raton, Florida, United States

Boca Raton, FL

Seminole, FL

• Responsible for all marketing, sales, order processing and customer service for e-commerce business
• Oversaw all aspects of company business development through event attendance, business partnerships and strategic alliances
• Initiated new business through email campaigns, paid search, social media, and attending various industry specific events
• Directly managed and maintained company website, e-commerce platform and social media accounts

Tampa/St. Petersburg, Florida Area

• B2B and B2C sales of branding, creative services and marketing materials through lead generation, cold calling, networking, referrals, and strategic partnerships with key business leaders in greater Tampa Bay
• Responsible for new client acquisition, maintaining first-class relationships for customer retention.
• Established and managed white label fulfillment sites of larger clients for quick and convenient ordering at scale for items such as apparel, print assets, promotional products, and campaign signage.
• Routinely conducted competitive analysis and delivered dynamic sales presentations that drove new business utilizing consultative and solution-selling approaches to fit the clients’ needs.
• Led all aspects of the HOA Publishers brand in the DVC portfolio. Monthly P&L review, production and delivery schedules, community leader correspondence, and all advertising sales. HOA Publishers served a variety of.

St. Petersburg, FL

• Managed the day-to-day business operations, facility maintenance, and overall performance for the highest volume LA Fitness location in St. Petersburg, FL.
• Responsible for new member sales, corporate sales and revenue growth: Million-dollar revenue club
• Focused on creating and maintaining professional relationships with partnering business channels for additional corporate wellness opportunities to increase same store sales.
• Accountable for all new sales employee recruitment and new hire training. Provided ongoing evaluations to coach and improve on selling techniques to increase lead generation, closing, higher revenue per member.

Florida & North Carolina

• Accountable for new member acquisition, club revenue and corporate wellness account development for multi-unit million-dollar revenue health clubs.
• Successfully managed KPI’s, including membership sales, utilization, member attrition, group fitness usage, personal training revenue, and operating expenses to drive overall performance.
• Controlled all location operational expenses including labor, ordering, maintenance, and vendor services.
• Conducted monthly audits and inspections for Sales, Operational Systems and White Glove Customer Experience. Provided processed and ranked results to company Vice Presidents
• Mentored and led all departments positively impacting team culture to improve overall sales and customer service while implementing new systems and company initiatives.
• Facilitated new hire training schools for employees on job procedures, company policies as well as our LFF standards to provide world class customer service.

• Founder and co-owner of a professional disc jockey company
• Oversaw all business aspects including book keeping, payroll management and inventory
• Provided a certified production of musical entertainment at various events including corporate gatherings, weddings, trade shows, hospitality locales and specialty functions
• Responsible for all marketing, advertising and promotions which lead to an expanded client base in southern Michigan from Detroit to Grand Rapids
• Developed and maintained a web site for prospective clients to view a company overview, events calendar, and a catalogued play list available for every occasion
• Hired and trained all employees on equipment knowledge and responsibilities to provide a first class performance at every event