Mark Davenport Email and Phone Number
Mark Davenport's Location
Washington, District of Columbia, United States, United States
Mark Davenport's Contact Details
Mark Davenport work email
- Valid
- Valid
Mark Davenport personal email
n/a
Mark Davenport phone numbers
About Mark Davenport
Senior-level interactive marketing leader and strategist who motivates and manages teams in creating compelling online user experiences that support user goals and drive business outcomes. Skilled at organizing unstructured information to create understanding and drive action. BS in journalism, MBA and two decades of experience harmonizing form and function.Specialties: * Marketing Strategy, Operations and Execution* Voice of the Customer Assessment * Analysis and Insight Generation * Web Design, Build and Usability* Project and People Management * Written and Oral Communications
Mark Davenport's Current Company Details
Mark Davenport Work Experience Details
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Account DirectorInteractive Strategies Apr 2012 - PresentWashington, District Of Columbia, UsPartner with clients to envision new ways of engaging with their audiences online to drive business results. Define goals, conduct research, develop strategies, establish project approaches, and lead project execution across information architecture, design, front end templates and back end development.
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Senior ConsultantNavigationarts Mar 2009 - Apr 2012Mclean, Va, UsPartnered with clients to envision new ways of engaging with their audiences online to drive business results. Define goals, conduct research, develop strategies, establish project approaches, and lead project execution across information architecture, design, front end templates and back end development. -
AssociateMarketbridge Oct 2005 - Oct 2008Bethesda, Maryland, UsLed the execution of strategic engagements for such clients as IBM, SAP, Cisco, Sage, and Kronos; Developed project approach, managed project execution and budgets, managed and coached junior staff, completed key analyses and deliverables and led key meetings with senior client executives.• Go-to-Market Strategy Design and Implementation – Helped boost penetration of the mid-market segment for a $500M enterprise software firm through the design of new channels to bring their products and services to market• Marketing and Sales Operations Design – Boosted the effectiveness and efficiency of demand generation efforts for a Fortune 500 enterprise software firm through the design and roll-out of new global campaign planning standards • Integrated Channel Design/Total Customer Experience – Helped drive a radical evolution in selling for a Fortune 500 enterprise software company by defining a preferred customer experience that integrated web, tele and face-to-face touchpoints -
Senior AnalystCorporate Executive Board Jan 2005 - Aug 2005Arlington, Va, Us Conducted first-hand interviews with dozens of Global 1000 CIOs and distilled their insights to identify unique tactic for improving the performance of IT project portfolios Conducted and analyzed survey that revealed a major gap in non-technical skills across private and public sector IT units, providing CIOs with a call to action for innovation in staff development Utilized root cause analysis to identify key levers for mitigating critical skills gaps Developed graphical models for communicating study findings to audience of 700 global CIOs over print and Web -
Marketing Analysis InternNextel Jun 2004 - Sep 2004Overland Park, Kansas, Us Developed new, actionable customer insights by building an analytical model that connected the Web, telesales and email channels for the first time; Presented recommendations to departmental directors on ways to shift their marketing spend to capitalize on new insights. Uncovered new trends in buying behavior between various markets by utilizing geographic segmentation Revealed insights about the performance drivers in Nextels online resellers channel Analyzed performance of Nextel.com and competing Web sites, providing new insights for a multi-year site redesign -
Marketing Strategy InternSap Ag May 2003 - Aug 2003Walldorf, Bw, De Constructed financial models of proposed pricing strategies for a global committee of senior executives; work was part of first major, CEO-level review of pricing in a decade Modeled the financial and organizational effects of proposals for product bundling, licensing terms, discount structure, and payment models, revealing areas where SAP could improve revenues Performed benchmark analysis on competitor and partner pricing strategies Developed scorecard for prioritizing enterprise software product ideas based on market opportunity, firm capabilities, risks and potential financial return -
Interactive ProducerCharles Schwab Apr 2001 - May 2002Westlake, Texas, Us Led technical implementation for millions of dollars worth of online branding and customer acquisition campaigns Increased marketing efficiency by identifying and championing campaign adjustments that better utilized available technologies Analyzed the scope and cost of online marketing campaigns and provided strategic technical recommendations to marketing teams, enabling problems to be identified before they became costly to fix Bridged the knowledge and culture gap between marketing and technical teams, reducing costly miscommunications and improving customer acceptance Negotiated contractual agreements and built relationships with outside technical vendors -
ProducerAllbusiness.Com Oct 1999 - Nov 2000San Bruno, Ca, Us Conceived and led the creation of more than $1 million worth of new site features and functionality during frenzied growth phase for online entrepreneurs portal Built and managed rapid-execution project teams of up to 12 people, spanning the marketing, engineering, business development, design and content departments Led the integration of more than half of AllBusiness 70 partners onto the site, speeding many of the complex, cross-functional projects to completion in under two weeks Identified, championed and led the effort to reorganize major content areas of the AllBusiness site, leading to a stronger information architecture and increased traffic to revenue-generating pages Identified, championed and led the effort to overhaul the sites search functionality, boosting key revenue-generating pages to top search ranks; Identified and executed user interface improvements that increased traffic between AllBusiness and 70 partner sites by 200% or more in many cases -
Assistant PublisherBay Media Jan 1997 - May 1999 Led effort to develop Web capabilities at print publishing startup by teaching self all facets of Web site development and setting up processes for handling online workflow, resulting in a significant new revenue stream Conceived, built and managed the Web site for a 10,000-member national non-profit client, resulting in a boost in new memberships and increased member satisfaction Built and managed online community for the national non-profit, putting them at the forefront of non-profits in 1998 Created marketing campaign for the annual convention of the national non-profit, helping boost attendance more than 100% from previous convention; designed logo, advertising, and the groups first ever Web promotion Developed a new business magazine that forced the local newspaper giant to publish a competing product Led 12-member team to revamp and publish a local lifestyle magazine Led 10-member team in publishing 110-page annual directory for national non-profit
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ReporterCapital-Gazette Communications Jun 1993 - Dec 1996 Won first prize for breaking news in regional AP awards; organized and distilled mountains of data and dozens of interviews to provide insight into the financial collapse of the countys venerable YMCA Won honorable mention for medical reporting from MD-DE-DC Writers Association; combined strong interviewing skills and conversational writing style to profile a pioneering trauma radiologist Consistently met aggressive, inflexible deadlines and high story quotas through an ability to organize information and learn new topics quickly; cultivated sources within government, industry and community
Mark Davenport Skills
Marketing Strategy
User Experience
Go To Market Strategy
Business Strategy
Integrated Marketing
Analysis
Business Development
Information Architecture
Web Analytics
Multi Channel Marketing
Web Design
Online Advertising
Research
Web Strategy
Social Media
Social Media Marketing
Online Marketing
Cms
Market Research
Mark Davenport Education Details
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Georgetown University Mcdonough School Of BusinessMarketing -
University Of MarylandJournalism
Frequently Asked Questions about Mark Davenport
What company does Mark Davenport work for?
Mark Davenport works for Interactive Strategies
What is Mark Davenport's role at the current company?
Mark Davenport's current role is Account Director at Interactive Strategies.
What is Mark Davenport's email address?
Mark Davenport's email address is ma****@****ort.net
What is Mark Davenport's direct phone number?
Mark Davenport's direct phone number is +120246*****
What schools did Mark Davenport attend?
Mark Davenport attended Georgetown University Mcdonough School Of Business, University Of Maryland.
What skills is Mark Davenport known for?
Mark Davenport has skills like Marketing Strategy, User Experience, Go To Market Strategy, Business Strategy, Integrated Marketing, Analysis, Business Development, Information Architecture, Web Analytics, Multi Channel Marketing, Web Design, Online Advertising.
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