Mark Beazley Email & Phone Number

Create best-in-class product display page copy for e-commerce in the Action Brands division (G.I. Joe, Marvel, Star Wars, Transformers, Power Rangers, and more) ensuring consistency in brand tone and voice as well as SEO best practices. Work with franchise marketers, designers, and digital merchandising partners to deliver clear and concise global packaging and instruction copy. Write advertising scripts for figure releases and Hasbro’s crowdfunded HasLab projects. Create new and condense… Show more Create best-in-class product display page copy for e-commerce in the Action Brands division (G.I. Joe, Marvel, Star Wars, Transformers, Power Rangers, and more) ensuring consistency in brand tone and voice as well as SEO best practices. Work with franchise marketers, designers, and digital merchandising partners to deliver clear and concise global packaging and instruction copy. Write advertising scripts for figure releases and Hasbro’s crowdfunded HasLab projects. Create new and condense existing character bios to fit current packaging and franchise needs. Helped develop and manage a tracking system to liaise brand writers with toy designers to enhance e-commerce information. Brainstorm product and brand line names for both my own products and companywide. Assist designers in sourcing images for packaging art. Research Hasbro and G.I. Joe fan and consumer culture to align with partners on targeted communication strategy. Worked hand-in-hand with Hasbro’s legal department to protect Hasbro and licensee intellectual property. Trained in Hasbro’s SEO strategy.• Wrote the campaign for HasbroPulse.com’s crowdfunded G.I. Joe Classified H.I.S.S., the fastest-backed HasLab project which sold 8000 units in under 9 hours. It blasted through each unlock and ultimately reached more than 26,000 units generating over $8 million in sales.• Created the backstory, code name, and file card copy for the first new G.I. Joe character in more than 5 years as part of the G.I. Joe Skystriker HasLab• Scripted ad copy announcing the return of Sgt Slaughter to the G.I. Joe franchise in his voice as read by Slaughter himself, which ran on HasbroPulse’s Instagram• Pitched a marketing strategy to take the existing product diorama photography and place the images sequentially in a comic book style narrative with dialogue and captions Show less

Greater New York City Area

• Responsible for editing Epic Collection line of archival reprints that launched in 2013 with 18 releases and has grown each year to over 40• Oversee color and line art restoration of digitized film coordinating with our film warehouse, freelance colorists, and in-house production team• Handle production and supply of final PDF files to multiple printers in the U.S., Canada, and China• Design reprint collections and assign freelance or in-house designers to create covers and… Show more • Responsible for editing Epic Collection line of archival reprints that launched in 2013 with 18 releases and has grown each year to over 40• Oversee color and line art restoration of digitized film coordinating with our film warehouse, freelance colorists, and in-house production team• Handle production and supply of final PDF files to multiple printers in the U.S., Canada, and China• Design reprint collections and assign freelance or in-house designers to create covers and interior designs• Develop collection publishing schedule with Vice President of Production & Special Projects and Senior Vice President of Print, Sales, & Marketing• Coordinate, structure and maintain Marvel’s digital archive• Launched the initial release of Star Wars comic reprints with Star Wars: The Original Marvel Years Vol. 1 Omnibus when the license returned to Marvel after almost 30 years following Disney’s acquisition of Lucasfilm• Commissioned cover art for collections working with artists Greg Hildebrandt, Adi Granov, and Mike Mayhew on Star Wars pieces; Phil Noto on The Muppets; Arthur Adams, Alex Ross, etc. • Commissioned introductions from Stan Lee, Peter Mayhew, Billy Dee Williams, and Warwick Davis• Edited all hardcover, trade paperback, and Omnibus collections of Stephen King’s The Dark Tower series and The Stand• Edited all Disney Kingdoms collections – Figment, Haunted Mansion, Big Thunder Mountain, Enchanted, Tiki Room, and Seekers of the Weird (with an introduction by Disney Imagineer Rolly Crump)• Hired, trained, and managed small team of employees digitizing thousands of comics for the Marvel Unlimited subscription service launch• Launched the Premiere Classic Hardcover line of titles in late 2006 which started with 3 releases; that grew to 24 per year by 2014 when the line was replaced by Epic Collections line Show less

Greater New York City Area

Greater New York City Area

• Developed, play-tested, and edited Marvel Universe Roleplaying Game sourcebook and supplements• Reunited creators Roy Thomas and Dick Giordano to complete Stoker’s Dracula, a serialized adaptation of the novel that had been unfinished for 30 years and collected it in one complete volume • Maintained and distributed Marvel’s production schedule of all comic and collection releases• Handled database entry of freelancer assignments and deliveries for tracking and payment•… Show more • Developed, play-tested, and edited Marvel Universe Roleplaying Game sourcebook and supplements• Reunited creators Roy Thomas and Dick Giordano to complete Stoker’s Dracula, a serialized adaptation of the novel that had been unfinished for 30 years and collected it in one complete volume • Maintained and distributed Marvel’s production schedule of all comic and collection releases• Handled database entry of freelancer assignments and deliveries for tracking and payment• Analyzed work delivery to coordinate freelance talent assignments• Generated and tracked return of all work-for-hire agreements with freelancers Show less

Greater New York City Area

• Compiled and edited several front of book columns, Letters to the Editor and Table of Contents• Wrote news items and features • Copyedited stories in all stages of production• Handled all editorial payments of freelancers • General administrative duties