• Leads a team of digital and omni-channel strategists across the Indiana University Foundation and IU Alumni Association• Develops comprehensive marketing strategies, audience segmentation initiatives, digital campaigns, media and content maps, and growth-oriented fundraising strategies for a global audience of IU superfans• Creates innovation across all marketing channels, integrating and spanning digital ad campaigns, social media content, email marketing, print media, online publications, website content, events, and direct mail• Works cross-functionally with 200+ content and social media specialists across a university system spanning hundreds of units and departments• Implements clear promotional campaigns, audience engagement techniques, and organic content marketing strategies for a variety of fundraising, communication, and engagement campaigns

As a member of the Advisory Board for GWU's cutting-edge Digital Marketing Certificate Program, I helped define curriculum efficacy, advise on strategic growth, encouraged enrollment enhancements, and gave feedback to course instructors and program designers for improving the course in the future.

Member of the Board of Directors and Chairman of the Marketing and Public Relations Committee for the Bloomington Area Arts Council. Dedicated to supporting the mission of connecting, educating, empowering, and supporting local artists in the Bloomington area and greater Southern Indiana.

• Led all content, growth, and acquisition strategies• Sourced, hired, and managed in-house and freelance content team members• Delivered 75% user growth in just 90 days• Grew social, email, and community content from zero to impact in 30 days• Defined ongoing product messaging, positioning, and brand voice and tone• Developed, managed and optimized production schedule of all content • Managed SEO strategy, growth and optimization• Created web content and landing pages using HTML and CSS• Aided new product development using clear audience insights• Employed UX best practices to improve customer lifespan by 78%

Director of all marketing operations and brand strategy for an industry-leading digital marketing agency and house of sub-brands, including industry-leading content marketing programs such as PPC Hero and the annual Hero Conf digital marketing conference. Responsibilities include managing an in-house corporate marketing team to orchestrate holistic marketing campaigns and strategies geared toward large-scale inbound marketing efforts, defining, guiding and executing corporate voice and brand identity, implementing digital and search marketing strategies, and identifying brand-relevant audience segmentation for targeted marketing. • Leading and managing an in-house marketing communications department. • Strategizing content and traffic flow for the industry's most popular digital advertising blog, PPC Hero. • Directing a traffic stream of 2MM page views into content-based inbound marketing leads. • Implementing multi-channel lead generation and automated sales processes. • Identifying PPC and SEO strategies for segmented marketing hinging on audience-specific landing pages. • Managing email marketing campaigns and targeting for a global audience of highly segmented contacts.

Managed global content strategy and execution, defined branding, positioning and messaging for hundreds of B2B and B2C products and campaigns. • Worked with a creative team spanning four continents and serving 130+ countries. • Defined and managed content and campaigns for over 160 global brands. • Managed and planned a $50K+ annual advertising budget. • Executed branding and messaging for a global audience with a localized voice.

Oversaw a global team of freelancers and in-house creatives to market and produce digital media solutions including video marketing, email marketing, and social media campaigns. • Initiated and grew video marketing service area into a $2MM+ revenue stream. • Applied hands-on content and project management for more than 100 projects per month. • Grew and developed specialized creative content areas, such as book trailers and interviews.

Contributing consultant in charge of producing, editing and managing content and articles for a digital readership of 40K+ monthly unique visitors and loyal registered users. • Creating, editing, and planning front-page content, curating themes and writing features. • Planning editorial calendars and day-to-day content. • Selecting and managing project assignments for global creative personnel. • Curating user-generated content and writing/editing in HTML and CSS. • Creating original mobile content for major content partners (such as Google Field Trip).

Produced and edited content for a digital travel channel focusing on specific geographic region(s), with content including reviews, articles, interviews, event calendars, blogs and videos. This position involved working with discrete content producers to unify and harmonize themed content around specific places and events.

Produced and managed corporate B2C marketing communications and product updates. • Produced content to engage a fast-growing community of 60MM+ active users. • Wrote and managed content in HTML, CSS and Adobe CS. • Coordinated help and FAQ documentation.

Strategized and designed marketing campaigns, media events, publicity events and community engagement for a non-profit public policy group. Position included digital media marketing, content creation, converging media strategy and public relations.