Mark Clarke Email & Phone Number

Indianapolis, IN, US

Copenhagen, Capital Region, DK

• Spearhead the development and execution of strategic communication plans for the US and Canadian vaccines portfolio, including US corporate and commercial communications.
• Develop and execute comprehensive communications strategies for the North American vaccines portfolio and overarching corporate messaging.
• Design and implement content strategies and calendar planning to engage internal and external audiences across multiple channels. Including branded, unbranded, influencer, and omni-channel marketing.
• Provide thought leadership for successful vaccine product launches in North America; vaccine launches include rabies, mpox, cholera, typhoid, and chikungunya (2025).
• Manage paid media, public relations, and media relations strategies, amplifying brand messaging and stakeholder engagement.
• Serve on the global communications working group as lead editor for North American commercial and corporate content, ensuring accuracy and brand consistency across internal/external corporate channels

Copenhagen, Capital Region, DK

• In my previous role as Digital Marketing Manager, I played a key role in launching and co-leading the US vaccines commercial marketing division. I spearheaded cross-functional initiatives, developed effective marketing.
• Co-led the successful launch of the US vaccines commercial marketing division, driving operational processes, framework development, launch planning, consumer engagement, and brand solutions.
• Championed creative direction and led execution of multi-channel marketing campaigns, encompassing strategy, messaging, content development, media, and performance analysis.
• Oversaw strategic planning, execution, and vendor management for US congresses, trade shows, and offsite team meetings.
• Pioneered a global communications channel, serving as lead writer for quarterly US commercial updates.
• Spearheaded the launch of the first US product-branded consumer website, HCP website, and social media channels.

Basel, Basel-Stadt, CH

• Launched the commercial division for the first FDA-authorized Prescription Digital Therapeutics (PDT) for substance and opioid use disorder.
• Partnered closely with sales and brand leaders to broaden customer engagement strategies and identify new business.
• Collaborated with marketing leads and agency partners to influence multichannel brand marketing strategy and customer solutions.
• Co-led the development, review and approval of sales enablement and promotional marketing support resources.
• Served as an advisor to customers for product recommendations and feedback, resulting in process improvements and enhanced digital integrations.
• Provided customer engagement and branding oversight at external conventions with live product demonstrations.

Indianapolis, Indiana, US

• Social media and brand marketing freelance consultant representing a portfolio of 20+ clients spanning the industries of human healthcare, veterinary medicine, philanthropy and non-profit, restaurant and retail
• Led the strategy, creation, design and scheduling of digital content as well as digital event engagement
• Channel management for Facebook, Instagram, Twitter, Pinterest and LinkedIn
• Evaluated insights, measured campaign performance and adapted to strengthen results
• Developed crisis communication, consumer response tactics and engagement planning
• Impacted brand awareness while increasing consumer bases, website traffic, sales revenue and lead generation

Indianapolis, Indiana, US

• Developed and executed social media marketing strategies for multiple brands
• Worked closely with brand teams, media partners, and medical/legal/regulatory for cohesive brand strategy integration with adherence to FDA/pharmaceutical compliance regulations
• Partnered with and led creative agency teams in development of customized digital content assets
• Monitored campaign effectiveness and community management within various social channels
• Assisted in facilitation of digital intelligence/center of excellence policies, procedures and expanding capabilities
• Launched the first branded Lilly Diabetes and unbranded Lilly Migraine Facebook pages, complimenting the overall brand digital plans

Indianapolis, Indiana, US

• Supported marketing, communication, advertising, talent-sourcing and strategic physician and provider recruitment planning for a 16-hospital health system, spanning over 40 medical specialties
• Worked cross-functionally with internal and external partners including executive leadership, HR business partners, key stakeholders and creative agencies for overall strategy development
• Developed print, e-mail, digital media and social/traditional advertising campaigns and guidelines
• Assisted in creative design, editing, and writing for mass communications
• Led a marketing expansion to intentionally include underrepresented groups within recruitment creative campaigns
• Managed forecasting, development and implementation of sourcing strategies, analytics and ROI evaluation

Bloomington, IN, US

• Introduced the concept of social media communication and managed brand awareness campaigns
• Managed social media communication efforts, and brand awareness campaigns
• Developed media kits, newsletters, and training material; including conception, writing and design
• Lead manager for website artistic design, functionality and user-experience
• Wrote promotional copy, created and edited video content and designed digital marketing assets
• Facilitated development of corporate training programs and enhancing community partnerships