Mark Debellis Email & Phone Number

Trabuco Canyon, Ca, Us

San Marcos, Ca, Us

Teaching foundational marketing methods and strategies to undergraduate and graduate business students.

The Gifts of Adversity Project is an oasis for those seeking inspiration in the midst of challenges. We collect and curate first-person stories of the human spirit overcoming adversities to motivate, inspire and energize future generations.The Gifts of Adversity Project team speaks to underserved and impacted groups with stories of inspiration, hope and possibilities. We serve to build discerning life skills and enlightened decision making through mentoring and coaching to improve personal and professional outcomes.

Lake Forest, Ca, Us

Lake Forest, Ca, Us

As Division Leader I work closely with clients, internal team members and outside partners to deliver innovative and effective growth solutions to our extensive client base. We bring the full complement of our organization's capabilities to each opportunity, including:Direct Marketing SolutionsElectronic Marketing/ServicesVideo/Media SolutionsFintech/Programmable Marketing SolutionsTraditional and Digital Merchandising StrategiesAs an award-winning firm, we create solutions borne out of creative and practical learning following over 30 years of marketing leadership to the financial community.

Lake Forest, Ca, Us

As an innovative leader in all forms of communication, Westamerica works closely with clients of all sizes to deliver the entire spectrum of solutions. This role allows me to contribute to a wide range of internal and client-facing areas using our comprehensive stable of resources, including:Agency-level marketing support and development of growth-oriented strategiesDirect response marketing via traditional and electronic mediaDigital and lithographic print solutionsLarge format and digital merchandising strategiesFulfillment and logistics services in support of marketing operationsCampaign management tools and support

Us

PSB Integrated Marketing is a fully-integrated provider and leader in the financial service, non-profit, commercial, and municipal arenas. Our unique business model provides a complete, single-source solution to clients' individual business and market opportunities. Using data-driven decision techniques and online/offline tactics, we help clients grow sales and profits.In my position as President, I direct a team of varied disciplines towards our vision as the leading vertically-integrated marketing service firm. I joined this company in its infancy and developed a comprehensive infrastructure, organization focus, corporate and business strategy. Hired and directed a complete management team, sales, marketing, creative, IT and administrative staff.As part of an industry-leading organization, I maintained exposure throughout the industry at national events, individual high-level corporate meetings and trade association representation and meetings. Presented findings and shared research as an industry thought leader in conferences and single-subject outreach through both traditional and non-traditional mediums.Accomplishments include:>Effectively guided the organization during a high-growth stage of 15-20+% for 7 consecutive yrs.>Built comprehensive internal systems and talented management team with 130 employees >Directed expansion of firm to achieve a 6x growth from $3.5MM to $22M in 7 years >Managed downsizing and right-sizing efforts following major economic contraction.>Built a highly motivated, client-oriented account and business development staff>Established industry-leading, focused market position and integrated service platform>Streamlined marketing production/output to deliver comprehensive solutions 50% faster >Designed and implemented comprehensive traffic, project management and CRM system to improve operational efficiency.>Integrated high-tech digital with traditional solutions to capture new markets and profit opportunities.

Ca, Us

During my tenure at Sunkist I held a series of positions in Marketing, New Product Development, Business Development and Sales Management. The Division is responsible for converting excess fresh fruit supply into value added, fresh and processed products including juices, additives, oils and other materials sold to both consumer and industrial markets..As Senior Manager, Director of Consumer Product Sales, I orchestrated the comprehensive management and direction for a 15-person staff including 3 National Account Managers, 6 Regional Sales Managers, and a 90-person broker sales force to relaunch the Sunkist products in retail and foodservice segments. As Associate Director of Marketing I managed domestic and international marketing efforts for all Sunkist brand, private label packaged goods, ingredients and commodity sales with annual revenues in excess of $210MM. I joined this company as Business Development Manager to spearhead an innovative new product line and was promoted after 3 months.Key accomplishments included:>Led the consumer juice organization to a peak annual sales level of $60MM >Reversed historical product sales trends and achieved double digit growth in Sunkist frozen juices>Maintained primary account responsibility for major clients including Costco and Walmart>Pioneered new innovative product "Freshly Peeled Citrus" to $1MM in annual sales within 3 months.>Structured a 13-person marketing organization creating a profit-profitability orientation and a focus on value added segments.>Led market expansion of juice products to achieve a #3 share of market>Identified and negotiated supply and manufacturing agreements resulting in significant margin enhancement>Assisted in the ultimate transition of the consumer juice segment to a free-standing division in preparation for sale to a major competitor.

I joined this $126MM Division of the John Labatt Company as their first Director of Marketing during a severe turnaround initiative. As a key member of the turnaround team, I assisted in the reorganization and restructuring of all facets of the organization including rebranding, new product development, item and SKU reduction decisions, and manufacturing optimization. Once the organization approached stability, it was sold to HJ Heinz company. Received special President's Award for significant contributions during transition.

San Diego, California, Us

Taught Marketing Management and Consumer Behavior classes to undergraduate students.

Managed a 5-person field organization responsible for retail promotional programming among 78 locations. Utilized comprehensive database management and segmentation system to increase promotional effectiveness by 20%. Developed computer-based promotional planning model and ROI evaluations system to ensure promotional pay-back.

Modesto, California, Us

Our department established the first coordinated foodservice marketing effort for the complete line of winery products.

Purchase, New York, Us

Taught undergraduate students Introduction to Marketing.

Purchase, New York, Us

Held a wide range of positions in both Sales Management and Marketing Management within the field and corporate headquarter locations. As Regional Sales Manager increased sales volume by 40% and net income by 13%. As Marketing Manager Introduced 10 new products into the Pepsi company bottler network.

West Haven, Ct, Us

Taught an Introduction to Marketing course to graduate students in 1985.

Master Of Business Administration, Marshall School Of Business

Bachelor Of Science (B.S.), Marketing, Business Administration