Mark De Blanger Email & Phone Number

Antwerp, BE

Antwerp, Flemish Region, Belgium

Antwerp, Flemish Region, Belgium

• Sibelco is a global mining company delivering silica, clay and other minerals to a diverse range of industries including glass, ceramics, chemical and water treatment. My responsibility is to optimize our customer's.
• Integrating digital tools to increase cross-functional collaboration and automation
• Capturing complaint and satisfaction data to enhance key stages of the customer journey
• Managing master data to increase the effectiveness of digital initiatives and customer interactions

Brussels, Belgium & Düsseldorf, Germany

• C&A Buying is the European head office responsible for planning, product design, buying, sourcing and quality assurance of clothing collections sold in Europe. My role was to:
• Standardised the cross functional end-2-end (E2E) collection creation process
• Lead all change management activities incl. kick-off events, workshops and monthly coaching
• Project lead the introduction of a new PLM software toolThe E2E process was updated every 6 months. As part of the 2nd release I ran an E2E expo which explained to people how the new process impacted them personally.

Brussels Area, Belgium

• McKinsey Solutions is a part of McKinsey & Company that enables clients to leverage big data by providing a suite of SaaS analytics tools. My role was to:
• Deliver workshops to explain the analytics use cases and assess client data quality
• Configure the Proof of Concept (PoC) and draft client configuration requirements
• Project manage offshore resources to deliver client deployments
• Support customers with user adoption and trainingPoC configuration typically took several weeks and involved various departments. I developed a solution using R and Shiny that would enable an analyst to create a PoC.

Antwerp Area, Belgium

• MTI² enables companies to transform their grassroots innovation potential into commercial success. My role was to:
• Teach marketing strategy during bootcamp programs
• Provide coaching to individual teams when developing business plans for their innovation projects

• The MSc. Marketing Analysis program teaches machine learning for Customer Relationship Management (i.e. churn prediction, product recommendation, sales lead generation, etc...) as well as market research techniques.As.
• A multi-region chocolate sector market research study
• Brand positioning strategy for a major national radio station
• Intelligent sales lead algorithm for a start-up SaaS company (Thesis)

• Customer Relations department deals directly with customers and handles claims that have escalated from dealers and national distributors. My role was to:
• Manage a team of 6 people to resolve customer complaints
• Coordinate actions with our 32 national distributors
• Interface with the Customer Relations organisation in JapanPrior to my arrival the team struggled to achieve the KPIs. I was able to improve the performance on all KPIs by about 10-25pp so that we reached all targets..

Msc, Marketing Analysis, Magna Cum Laude

Msc, Statistics, Magna Cum Laude

M.A. (Hons), Economics, 1St