Mark De Cecco Email & Phone Number

Westlake, Ohio, United States

Providing comprehensive solutions for medical device companies, addressing both tactical and strategic decisions to drive significant topline growth and achieve marketing budget savings by enhancing Marketing Return on Investment, clarifying messaging and identifying the most effective marketing channels. Maximizing customer reach by effective blending of traditional marketing techniques and digital channels.

London, Gb

Established and led the U.S. commercial infrastructure. Led product brand strategy and messaging architecture. Developed and implemented effective strategic vision and marketing strategies to create and reinforce brand image. Led all aspects of product management, customer segmentation, value proposition creation, and targeting, digital marketing. Spearheaded competitive intelligence, corporate/product brand management, Key Opinion Leader (KOL) development, and new product commercialization. Monitored message effectiveness and sales force engagement, enabling data-driven decision-making and optimization of marketing efforts.Key Accomplishments:•Led the highly successful launch and commercialization of (3) new products within 12-month timeframe through strong cross-functional leadership.•Led the development, implementation and measurement of the organization’s first account-based selling model. •Achieved 10.5% increase in Average Selling Prices (ASPs) through bold portfolio pricing strategy. •Ignited new brand awareness and customer acquisition by driving robust Key Opinion Leader (KOL) led international, national and local symposia. •Established long-term product portfolio strategy to achieve aortic market leadership by 2026.

Marlborough, Ma, Us

Designed and developed comprehensive global Key Opinion Leader (KOL) identification and management program to enhance podium presence and maximize brand awareness worldwide. Effective cross-functional leadership resulted in expedited global regulatory approvals and ensured commercial readiness for ACCURATE and LOTUS transcatheter heart valve products, helping to exceed revenue plan. Key Accomplishments:•Won prestigious President's "Winning Spirit" Award for product commercialization.•Attained 84% increase in sales growth by deploying customer segmentation and targeting program.•Increased country penetration from 5% to 90% in Latin America•Served as Expert Witness for Boston Scientific’s 2018 TAVR patent litigation.

Irvine, Ca, Us

Irvine, Ca, Us

Led the design and execution of a unified marketing and training strategy across the Edwards Transcatheter Heart Valve (THV) and vascular access product portfolio. Key Accomplishments:•Honored with” Extraordinary Achievement” award for the successful launch of Edwards first TAVR system in the United States•Successfully led the development of Edwards Lifesciences first comprehensive THV patient screening program leading to procedural success rates in excess of 98%•Developed physician training strategy for the U.S. market’s 1st TAVR system. •Drove the creation of content delivery strategies to promote rapid dissemination to market.

Irvine, Ca, Us

Led strategic planning, pricing strategy, product positioning, key messaging, publication strategy, marketing analytics, trend assessment, opportunity identification and evaluation, key opinion leader development, and new product development. Key Accomplishments:•Created and led global KOL advisory board to enhance product development process•Successfully led the launch of the PERIMOUNT Magna Ease bioprosthesis; exceeded first year plan by 57.5%•Developed strategic product obsolescence plan to reinforce PERIMOUNT platform positioning

Irvine, Ca, Us

Responsibilities included full strategic and tactical planning, product commercialization, harmonizing delivery of customer messaging, competitive intelligence, advertising, development and evaluation of internal metrics to ensure ongoing alignment with strategic goalsKey Accomplishments:•Led the U.S. launch of the PERIMOUNT THEON bioprosthesis; exceeded first quarter plan by 68.1%.•Drove effective peer-to-peer product messaging via the development and management of U.S. KOLs.

Irvine, Ca, Us

Irvine, Ca, Us