Mark De Frere Email & Phone Number

Redmond, Washington, Us

Server and Hybrid Server Lead, Microsoft Dell Account

Redmond, Washington, Us

Office and Server Lead, Microsoft Dell Account

Redmond, Washington, Us

Work with US National and Regional Retailers to drive Windows PC Device and Office sell thru. Key accounts include HSN, QVC, PC Richards, BJs Warehouse and B&H Photo.

Redmond, Washington, Us

Lead Microsoft Commercial Device Accessory Business team. Driving sell in and sell thru of Microsoft PC Accessories in the US SMB and Enterprise markets.

Redmond, Washington, Us

Drove Microsoft product sell thru (Xbox, PC Hardware, Office and Windows) with Key regional and National Retailers

Santa Clara, California, Us

Lead AMD North American marketing team. Created overall North American consumer marketing strategy and maintained marketing relationships with all key retailers including Best Buy, Wal-Mart and Staples. Ownership of marketing relationship with North American strategic customers including HP and Toshiba.Created pay for performance program with North American retailers, transferring risk for marketing spend from AMD to the retailers. Over four quarters, this program lowered AMD’s retailer marketing cost by more than 60%.Managed budget responsibility for over $50M per annum. Increased percentage of marketing budget variable with revenue from 31% in Q307 to 89% in Q109.

Santa Clara, California, Us

Led AMD North American regional marketing team. Managed AMD's NA marketing relationship with HP. AMD's NA 4-way server marketing share increased from 3% (Q403) to 13% (Q305). Created AMD seed evaluation program with seed inventory value of over $2.3M and a consistent program ROI of over 1500%.

Santa Clara, California, Us

Managed team that created AMD model number marketing strategy, causing paradigm shift in the PC industry to use application performance rather than megahertz to define customer PC experience.Won the 2004 Reggie award from the US Promotion Marketing Association for the Area 64 PC enthusiast promotion. Acted as AMD product spokesperson which involved interviews with the Wall Street Journal, USA Today, Associated Press, and numerous computing trade publications and websites.Oversaw the launch of 15 new products in 36 months.

Auckland, Auckland, Nz

Responsible for cellular technology customer transition strategy.Telecom New Zeland representative on the Wellington City Council Smart Card initiative, incorporating nationwide banks, retail firms, transport firms and local council in a regional Smart Card partnership.

Calgary, Alberta, Ca

Member of TransAlta / Accenture team advising the merger of Capital Power Ltd and EnergyDirect Ltd creating TransAlta NZ Ltd. Market cap of merged company exceeded NZ$600M. Created a 50 seat Call Center which achieved service goal of answering 90% of calls in 20 seconds within 6 months of commencing operation.