​We create long-term, mutually beneficial, partnerships between a wide range of properties and brands. From sports organizations to community not-for-profits, medium to large scale events, we specialize in sports management consulting, partnership acquisitions, brand development, marketing strategy design and implementation, sales strategy development and contract negotiations.Specific knowledge with sports organizations, non-profits, and special events. For a full list of clients and… Show more ​We create long-term, mutually beneficial, partnerships between a wide range of properties and brands. From sports organizations to community not-for-profits, medium to large scale events, we specialize in sports management consulting, partnership acquisitions, brand development, marketing strategy design and implementation, sales strategy development and contract negotiations.Specific knowledge with sports organizations, non-profits, and special events. For a full list of clients and services please visit: www.defriasconsulting.com Show less

Managed club operations including league and sponsor relationships. Earned United Soccer League Premier Development League (USLPDL) Executive of the Year honours in 2013.Highlanders were nominated for three additional USLPDL awards in 2013: Organization of the Year, Marketing Award, and Progress Award. Highlanders were recipients of two awards:2013 USLPDL Progress Award2013 USLPDL Executive of the Year

• Developed and created a marketing strategy for Highlanders inaugural season• Generate sales & partnership marketing of all sponsorship inventory (e.g., team, new stadium, youth club, etc.)• Management of promotions staff and overall corporate sales function• Implemented organized systems, process, and measurements to effectively and efficiently manage sales & marketing department• Developed sponsorship proposals and marketing materials • Developed meaningful business… Show more • Developed and created a marketing strategy for Highlanders inaugural season• Generate sales & partnership marketing of all sponsorship inventory (e.g., team, new stadium, youth club, etc.)• Management of promotions staff and overall corporate sales function• Implemented organized systems, process, and measurements to effectively and efficiently manage sales & marketing department• Developed sponsorship proposals and marketing materials • Developed meaningful business relationships with existing and potential team partners Show less