Launched and operated Content & Context, a marketing studio dedicated to places and the companies that make them. Helped developers, architects, builders, business owners, and communities create and tell stories engineered to land tenants, attract customers, and win more business.

As an Associate and member of the fd2s leadership team, played an active role in decisions about the strategic direction and positioning of the firm, and assumed primary responsibility for the development and execution of marketing, business development, and industry/media relations strategies.• Oversaw the firm’s marketing, business development, and industry/media relations strategies as it transitioned from a general design and marketing communications practice to a highly specialized and profitable wayfinding and environmental graphic design consultancy with more than 50 employees.• Supervised a marketing manager and led cross-disciplinary internal teams in the creation of marketing materials, RFQ/RFP responses, and sales presentations.• Managed the firm’s design awards program, including selecting projects, identifying appropriate competitions, and directing the preparation and submittal of entries.• Directed the process of obtaining and managing professional architectural photography of the firm’s completed work.• Served as an advocate for the firm’s brand position with internal audiences and represented the firm around the world to potential customers and partners.• As a member of the fd2s leadership team, participated in decisions about the strategic direction and positioning of the firm.

Online Marketing Manager for groundbreaking venture-funded e-commerce company providing gardening information and supplies.• Developed and managed strategies for monetizing multimillion-dollar content partnerships with lifestyle and search portals.• Coordinated extensively with staff at partner sites, internal technical staff, and content editors.• Monitored metrics and modified tactics as required to achieve the financial and brand-building objectives of the partnerships. • Evaluated, initiated, and managed CPM and CPC advertising buys on other sites.

Planned, executed, and monitored all marketing activities of international design and marketing communications firm. Developed marketing plans and budgets and managed activities that included interactive and traditional marketing, RFP/RFQ responses, industry/media relations, and the launch and management of the firm’s website.

Part of the writing team that created a guide to the structures, gardens, parks, outdoor sculpture, and other features that make up the physical environment of Dallas, Texas.

Chief business and marketing executive for award-winning regional architecture magazine. Responsible for creating annual revenue and expense goals, managing the magazineʼs $750,000 annual budget, developing and executing strategies for increasing magazine circulation and advertising revenues, managing advertising sales staff, conceiving and producing special advertising sections, and promoting the magazine at industry events. Also contributed to the magazine on a regular basis, and launched and managed the publication’s web presence.

Researched and analyzed investment and development opportunities and managed corporate marketing communications program for commercial real estate firm.