Mark De Ocampo Email & Phone Number

North America

Advanced into regional role managing the loyalty program for North America with a focus on the omni-channel member experience. Focused on marketing actions to increase recruitment, member base engagement and awareness through the creation of lifecycle and segmented offers, giveaways, special events, strategic partnerships, production of marketing material and building training packages to educate employees on the benefits of the program and how to communicate to customers.Translated… Show more Advanced into regional role managing the loyalty program for North America with a focus on the omni-channel member experience. Focused on marketing actions to increase recruitment, member base engagement and awareness through the creation of lifecycle and segmented offers, giveaways, special events, strategic partnerships, production of marketing material and building training packages to educate employees on the benefits of the program and how to communicate to customers.Translated globally initiated strategies and focuses into actionable plans for each sales market in collaboration with cross-functional partners to increase customer lifetime value and drive member base growth.Collaborated with digital and content operation teams to manage planning, set-up, and execution of loyalty rewards and activations across all channels to enhance member-activating tactics across store portfolio, online and media channels.Collaborated with visual merchandising and content operations teams to develop and implement in-store communication strategy for both evergreen and commercially relevant plans.Partnered with Loyalty & CRM Manager to develop partnership strategy most effective per sales market and take ownership on all aspects of executional set-up.Executed loyalty, lifecycle and customer segmented offers in the commercial plan and support with briefing for email, SMS on-site communication to add customer value, meet sales goals, reduction and discount budgets.Served as point of contact for omni sales team, customer service, store operations team and store teams to support daily operations and issue resolution. Show less

Toronto, Ontario, Canada

Oversaw and upheld the brand image and messaging ensuring consistency and resonance to the Canadian market while being aligned with the global branding strategy. Created and managed marketing plans across traditional advertising and digital channels to increase brand awareness, consideration, and market share.Briefed and coordinated paid media plans with content agencies to build assets and partnered with media agency to ensure optimal execution and media buying efficiency… Show more Oversaw and upheld the brand image and messaging ensuring consistency and resonance to the Canadian market while being aligned with the global branding strategy. Created and managed marketing plans across traditional advertising and digital channels to increase brand awareness, consideration, and market share.Briefed and coordinated paid media plans with content agencies to build assets and partnered with media agency to ensure optimal execution and media buying efficiency. Created work-back schedules to deliver print material across store portfolio on a national level on time for various activationsOwned the creative briefing and asset approval process for print and digital campaigns.Collaborated in the copywriting and translation process to confirm communication is aligned with campaign objectives and branding strategy.Partnered with commercial team to align store, online and media efforts with the commercial plan & strategy for campaign launches, store events, collaborations, and promotions.Developed marketing strategies and media campaigns for openings and rebuild projects that aligned with brand guidelines to drive traffic and sales to new stores and markets. Built relationships with landlords and supported in managing brand offering and messaging on mall sites.Managed gift card account across various third party retailers. Secured distribution and fulfillment of H&M gift cards for 3PL.Created budget tracking and invoicing routines, fostering strong partnerships with vendors and Country controller and marketing manager to align on budget objectives. Show less

Toronto, Ontario, Canada

Improved daily sales by increasing UPT, and AVT by 20% through directing operational strategies, exceptional customer service and understanding the needs of the target market to provide them with appropriate product offerings.Coordinated in-store marketing material that impacted revenue and became the #1 store for conversion in the district through following campaign schedule, promotional communication and strategic signage placement.Ensured CRM program success by increasing… Show more Improved daily sales by increasing UPT, and AVT by 20% through directing operational strategies, exceptional customer service and understanding the needs of the target market to provide them with appropriate product offerings.Coordinated in-store marketing material that impacted revenue and became the #1 store for conversion in the district through following campaign schedule, promotional communication and strategic signage placement.Ensured CRM program success by increasing engagement and retention rate by 30% and leading the top CRM loyalty store in the district through coaching staff on communicating program value to the target market. Awarded the #1 store for loyalty in the district through the highest share of receipts in 2020. Lead a team of 80 individuals, impacted employee satisfaction rate by 25% through implementation of leadership strategies and managing recruitment, onboarding, training and development programs. Became the #1 store in the district with the highest percentage increase for employee satisfaction in 2020.Secured operational efficiency by increasing productivity in stock management by 40% by working closely with KPI and generated new stock routines to maximize efficiency. Show less

Implemented visual merchandising strategies to impact profitability and maximize sales per square foot through leveraging stock management routines and visual storytelling.Impacted daily sales by leveraging and monitoring the performance of best-selling products through coaching team about personal styling and upselling products to the target market.

Toronto, Canada Area

Recruited talent for stores in Ontario, Manitoba and British Colombia, ensured retention rate of 80% through choosing quality candidates aligned with brand values, mission and communicating the employee value proposition. Followed administrative routines and utilized HRIS to ensure seamless communication and efficiency in the recruitment process.

Trained and onboarded 200 new hires in the Greater Toronto Area by delivering training programs, feedback and follow-up to improve KPI that are in line with company standards and policy.Implemented training programs on COVID health and safety, and diversity and inclusion to promote awareness on topics to create a better place to work to aid brand to be on Canada's Top 100 employers list

My responsibilities as a sales advisor at H&M is to greet customers and determine their needs and wants, recommend merchandise based on individual requirements, advise customers on utilization and care of merchandise, provide advice to clients regarding particular products or services, explain the use and advantage of merchandise to customers, answer customers’ queries and concerns, quote prices and discounts as well as credit terms, trade-in allowances, warranties and delivery dates, prepare… Show more My responsibilities as a sales advisor at H&M is to greet customers and determine their needs and wants, recommend merchandise based on individual requirements, advise customers on utilization and care of merchandise, provide advice to clients regarding particular products or services, explain the use and advantage of merchandise to customers, answer customers’ queries and concerns, quote prices and discounts as well as credit terms, trade-in allowances, warranties and delivery dates, prepare sales contracts and accepted payment through cash, cheque and credit card, assists in display of merchandise, maintains sales records for inventory control and creates a warm and positive environment that meets the philosophy of the brand. Show less

Toronto, Canada Area

My responsibilities as a sales associate at The Hudson's Bay is to greet customers and determine their needs and wants, recommend merchandise based on individual requirements, advise customers on utilization and care of merchandise, provide advice to clients regarding particular products or services, explain the use and advantage of merchandise to customers, answer customers’ queries and concerns, quote prices and discounts as well as credit terms, trade-in allowances, warranties and delivery… Show more My responsibilities as a sales associate at The Hudson's Bay is to greet customers and determine their needs and wants, recommend merchandise based on individual requirements, advise customers on utilization and care of merchandise, provide advice to clients regarding particular products or services, explain the use and advantage of merchandise to customers, answer customers’ queries and concerns, quote prices and discounts as well as credit terms, trade-in allowances, warranties and delivery dates, prepare sales contracts and accepted payment through cash, cheque and credit card, assists in display of merchandise, maintains sales records for inventory control and creates a warm and positive environment that meets the philosophy of the brand. Show less

Bachelor Of Commerce (Bcom), Marketing

Activities and Societies: Filipino Canadian Association of Ryerson (FCAR) Minor in Sales Quality and Service Management

Ontario Secondary School Diploma, 12

Activities and Societies: President of French Club, Publicity Chairperson of Art Council, Grad Section Editor of Yearbook Council.