Digital - Ecommerce Sales Manager for Gemaire Distributors, a national $1 Billion distributor of heating, air conditioning, refrigeration products. Recruited for the major task of changing the business and purchasing habits of Gemaire’s customer base through the development of ecommerce and digital marketing/training programs.• Solely responsible for the development, presentation and follow up of training programs to convert phone-in orders to online or mobile app orders, leading to an approach that worked for all customers, no matter what demographic, resulting in an increase of ecommerce sales from 4.5% to 34.1%. (An increase of over 500%)• Instrumental in growing customer ecommerce purchases by over 800% to over $223 million annually. Ecommerce orders increased over 700% in that same time period.• Solely responsible for customer and internal staff outreach through one-on-one and group presentations to over 3,000 customers,110 branch location managers and numerous counter people, as well as in excess of 200 sales and support staff.• Distributor Managed Inventory (DMI) Manager uniquely responsible for qualifying customers, promoting, administration, training and follow up of this replenishment software tool since the onset of the program. Tasks included creating instructional materials, as well as one-on-one sessions with customers and staff.• Initiated and conducted monthly Ecommerce Knowledge Sessions for 6 company divisions across the country and 18 regions, designed to continuously grow ecommerce usage and inform both sales and operational teams on new and current functionality on Gemaire’s website and mobile app. • Daily usage of digital platforms including Magento, Mincron, Salesforce, BI, Outlook, Zoom, Monday, Ask.Watsco.ai, etc.• Created and/or managed many training and presentation tools. They include instructional videos, “How To” guides for both customers and Gemaire personnel, flyers, banners and PowerPoint presentations.

Direction of the tile tool and wet saw business segment of the world’s largest manufacturer / distributor of flooring tools, comprised of over 400 SKU’s, with sales exceeding $140 million annually. Duties included product development, marketing management, market research, in-store POP display creation, written and live sales presentations, copy writing of product data sheets, instruction manuals, videos and press releases.• Developed new “contractor”- targeted product line for Home Depot and distributors forecasted at approximately $12 million, which involved market research, field testing, working with Chinese engineers, creation of packaging using inside art department, copy writing, P.R., customer’s new product set-up procedures and sales support materials.• Traveled to China and Taiwan improving relationships with current vendors and securing new vendors leading to the revamping of Q.E.P.’s Diamond Blade line, adding over $300,000 of profit annually to the bottom line.• Directed the efforts of manufacturers during the conception, creation and presentation of new lines of wet saws, manual tile cutters, tile tools and accessories for large retail chains and buying groups including Home Depot, Lowe's, Ace Hardware, Sears, QVC, Menards, Sutherlands, Daltile and others.• Line Review leader instrumental in winning the business and adding 12 new SKUs worth $8 million in sales.• Acted as product specialist during high level sales presentations• In my role as E-commerce Project Manager I added over 200 SKUs to Homedepot.com and Homedepot.ca and closed 6 new on-line retail accounts leading to the on-line presence of 1000 additional QEP SKUs• Also was the account manager for Home Depot Tool Rental, Canada and Tool Rental, USA, where I placed 2 new SKUs in 180 stores against incumbent brand

Senior Marketing / Product Manager: 2002 - 2003 Promoted to senior position, responsible for the marketing, management and new product development for Ready To Assemble and Semi-Custom Bath Collection with sales in excess of $100 million annually. Marketing Manager, Room Additions: 2000 – 2002Responsible for the research, implementation, development and marketing of major product lines, for this leading manufacturer of Ready-To-Assemble furniture, kitchen cabinets, vanities and storage components.• Total responsibility as project “Team Leader” for the development of “new concept” product lines: Related tasks included product and consumer research, direction of designers and engineers, prototyping, the creation of sales materials, web site and displays, target account interaction during design process, packaging, patent application, sales presentation and follow up. • Created and presented written and verbal presentations to major mass retailers including Home Depot, Wal Mart, Kmart, Best Buy and Sears.• Analysis of competition to identify voids and opportunities in the marketplace.• Directing the activities of in-house and outside engineers and designers during the product line development process.• Directed Area Sales Managers and Store Support Managers for the successful implementation of new product introductions, store resets and promotions.

Recruited as Program and Marketing Director of a responsible for the creation and implementation of all management and marketing policies, procedures and programs.• Implemented marketing strategies that generated over $600,00 in revenue within first 11 months.