Senior Art Director
CurrentCreating industry leading, on-brand POP displays, LED signage, and mixed material tap handles to promote client beer sales, completing over 1,500 individual product designs with precise attention to detail, cost-conscious decision making, and the skills to bring ideas to production.Conferring directly with clients and sales to assess and consult creative visions, delegate tasks, and manage/approve quality of all customer-facing work.Design and realize booth displays to showcase the company at beverage and marketing trade shows around the world.Generated millions of dollars in international sales to major global corporations such as Anheuser-Busch, Miller Coors, Diageo, Heineken, Constellation Brands, D.G. Yuengling & Sons, and more.Managed an international team of up to 15 designers. Leads 1:1 performance reviews, evaluating skillsets and measuring with KPI’s.International travel with the purpose of training and team building on-site with remote design team.Leading with empathy and understanding to foster a creative environment that encourages designers to grow and succeed, while promoting accountability and learning from mistakes.Strategize with upper management and executives to improve internal processes.
