Mark Graham Email & Phone Number

New York, New York, Us

• Responsible for creation of the New York Post’s first stand-alone digital vertical, the audience of which has built to over 11MM uniques/mo. since launch in August 2014 • Developed soup-to-nuts brand strategy, including name, logo, marketplace positioning, PR, and social • Direct all phases of site: editorial content creation, audience dev, marketing, commerce, consumer outreach (social, email), P&L • Hired and managed a team of 15 FTEs, in addition to dozens of freelance contributors

New York, Ny, Us

• Directed all content strategy/execution for entertainment verticals: VH1 Celebrity, VH1 Tuner and VH1 Blog• Grew audience to 4MM uniques/mo. + 20MM pageviews/mo, a 300% increase from when I began in March 2010• Inspired a team of 10+ individuals across multiple disciplines (writing, video creation, production, VH1 News packages and homepage promotion) to meet digital goals and support linear objectives• Champion and creator of branded content initiatives that drove over $500K in digital revenue to 2012 bottom line• Launched a music vertical, VH1 Music (formerly VH1 Tuner), which developed an audience of over 10MM uniques and 56MM pageviews in 2013, and broke 1MM uniques/mo. figure in January of 2014• Interviewed A-List musicians like Macklemore & Ryan Lewis, Robin Thicke, No Doubt, and Lana Del Rey for linear and digital packages

New York, Ny, Us

• Wrote daily blog posts for site’s entertainment vertical, specializing in television industry coverage but also encompassing broad television, film, music and media stories• Expanded readership base and engagement levels substantially; monthly unique visitors increased by 155%, monthly page views increased by 176%, and monthly comments increased by 180% during my tenure• Spearheaded new video initiatives that resulted in increased page views and advertiser appeal

New York, Ny, Us

• Responsible for all facets of daily operation for Top 500 Technorati site, including setting editorial direction, assigning/editing stories, creating content, managing budget/staff, and ensuring traffic objectives were met• Increased monthly unique visitors by 50% during my tenure (800K in Dec-07 to 1.2MM in Oct-08)• Increased page views by 57% in Q1 2008 vs. Q4 2007; total pv’s up 40% (55.6MM pvs)• Actively engaged in implementing innovative ways to drive traffic via strategic partnerships (AOL) and user-generated news aggregation services

New York, Ny, Us

• Drove editorial voice from initial concepting through to public launch for MTVN verticals such as Bestweekever.tv, Vh1Eyecandy.com, Worldofpop.com and Acceptable.tv • Wrote all consumer-facing copy –everything from “how to’s” to daily editorial entries– for each of these sites• Created all of multi-channel content for the 2007 World Series Of Pop Culture, encompassing blogs, mobile content, games, team interviews, show recaps and social media presence

Detroit, Michigan, Us

• Created and implemented holistic strategic framework for company’s digital marketing initiatives• Conceived and executed all e-channel lifecycle initiatives (web, email), including acquisition, retention, ARPU and cost reduction plays• Developed initiatives that led to an increase of email address penetration within customer base from 0% in 2003 to over 33% in CY 2006 (2.6MM total marketable email addresses)• Served as the marketing lead for technical and strategic development as well as multi-channel marketing launch plan of OnStar Vehicle Diagnostics service – over 2,000,000 subscribers have enrolled since program launch in September 2005• Initiated test plan and roll-out for email campaigns that resulted in $1.4MM cost savings in 2005• Regularly report campaign performance and budget adherence to senior leadership board• Awarded with two OnStar “Ovation” Awards for leadership initiative

Detroit, Michigan, Us

• Directly responsible for all day-to-day operations for retention-focused direct mail campaigns, from creative conception to final execution• Implemented extensive creative testing, resulting in selection of new champion creative that provided a 3 point lift in response rates over control group• Interfaced with company’s brand managers to ensure message consistency in customer-facing marketing communications • Launched company’s first email test; first step in development of e-relationship with over 2.6MM current and prospective customers

Detroit, Michigan, Us

• Managed every facet involved with production of Spring `02 and Summer `02 editions of OnStar Magazine, including agency management, creative development, editorial content, financial approvals and magazine distribution • Charged with re-shaping early subscriber lifecycle direct mail communications, including Welcome Kit and Activation notices • Presented with OnStar “Take A Bow” Award for accomplishments above and beyond job description

Us

• Supervised $1.8MM online advertising budget and agency's account relationship with The Taubman Company• Managed internal team of nine people in other departments to make sure clients' needs were effectively met, including Media, Creative, Data Solutions, Account Planning and Marketing Optimization• Researched and developed strategic direction for Ann Arbor and New York City business development pitches• Led CRM focused email marketing project work for clients such as Verizon Wireless, Doubleclick, Reflect.com, and Fortune City• Selected as company's leader in research of Emerging Marketing Strategies in the field of rich email messaging

Ann Arbor, Mi, Us

• Developed and managed all of Borders.com's customer acquisition, growth and retention strategies• Spearheaded development of "Borders Mail", the company's first foray into evolved customer communication through permission marketing, which was nominated for a ClickZ 2000 Email Excellence Award• Conducted a nationwide search for an appropriate technology and strategic partner to execute mailings• Directed efforts to establish a Borders.com co-branded credit card program with First USA bank

Ann Arbor, Mi, Us

• Launched Borders.com's "Friends & Associates" affiliate marketing program, which grew to over 15,000 members and accounted for 12% of site's revenue within first sixth months of operation• Supervised the company's relationship with Linkshare, their strategic affiliate marketing technology and fulfillment partner• Decision maker in charge of external media purchases for affiliate program, including securing targeted email list rentals and network buys

Ann Arbor, Mi, Us

• Directed all facets of company's print advertising programs, including developing media and creative strategy, negotiating media placements and rates with vendors, copywriting, and ensuring that our creative agency met expectations • Managed all radio advertising programs, including media planning and trafficking of spots, writing tags, and preparing posts• Created company's 1999 advertising/media plan for book, music and video co-op funds, as well as media planning for 50 stores• Selected to be on 4-person taskforce that launched company's first-ever Spanish language bookstore in Puerto Rico• Awarded Borders Group's "Excellence In Teamwork" award

Ann Arbor, Mi, Us

• Co-managed Clio Award-winning national television advertising campaign with a budget of over $5,000,000 and 104 commercials• Worked with creative agency, record distribution companies and record labels to develop, script, shoot, produce and edit 38 commercials

Ann Arbor, Mi, Us

• Participated in shooting, editing and post-production of company's first ever national cable television ad campaign• Member of executive steering committee for development of Borders.com

B.A., English

Education record