Mark Graham Email & Phone Number

New York, New York, US

• Responsible for creation of the New York Post’s first stand-alone digital vertical, the audience of which has built to over 11MM uniques/mo. since launch in August 2014
• Developed soup-to-nuts brand strategy, including name, logo, marketplace positioning, PR, and social
• Direct all phases of site: editorial content creation, audience dev, marketing, commerce, consumer outreach (social, email), P&L
• Hired and managed a team of 15 FTEs, in addition to dozens of freelance contributors

New York, NY, US

• Directed all content strategy/execution for entertainment verticals: VH1 Celebrity, VH1 Tuner and VH1 Blog
• Grew audience to 4MM uniques/mo. + 20MM pageviews/mo, a 300% increase from when I began in March 2010
• Inspired a team of 10+ individuals across multiple disciplines (writing, video creation, production, VH1 News packages and homepage promotion) to meet digital goals and support linear objectives
• Champion and creator of branded content initiatives that drove over $500K in digital revenue to 2012 bottom line
• Launched a music vertical, VH1 Music (formerly VH1 Tuner), which developed an audience of over 10MM uniques and 56MM pageviews in 2013, and broke 1MM uniques/mo. figure in January of 2014
• Interviewed A-List musicians like Macklemore & Ryan Lewis, Robin Thicke, No Doubt, and Lana Del Rey for linear and digital packages

New York, NY, US

• Wrote daily blog posts for site’s entertainment vertical, specializing in television industry coverage but also encompassing broad television, film, music and media stories
• Expanded readership base and engagement levels substantially; monthly unique visitors increased by 155%, monthly page views increased by 176%, and monthly comments increased by 180% during my tenure
• Spearheaded new video initiatives that resulted in increased page views and advertiser appeal

New York, NY, US

• Responsible for all facets of daily operation for Top 500 Technorati site, including setting editorial direction, assigning/editing stories, creating content, managing budget/staff, and ensuring traffic objectives were.
• Increased monthly unique visitors by 50% during my tenure (800K in Dec-07 to 1.2MM in Oct-08)
• Increased page views by 57% in Q1 2008 vs. Q4 2007; total pv’s up 40% (55.6MM pvs)
• Actively engaged in implementing innovative ways to drive traffic via strategic partnerships (AOL) and user-generated news aggregation services

New York, NY, US

• Drove editorial voice from initial concepting through to public launch for MTVN verticals such as Bestweekever.tv, Vh1Eyecandy.com, Worldofpop.com and Acceptable.tv
• Wrote all consumer-facing copy –everything from “how to’s” to daily editorial entries– for each of these sites
• Created all of multi-channel content for the 2007 World Series Of Pop Culture, encompassing blogs, mobile content, games, team interviews, show recaps and social media presence

Detroit, Michigan, US

• Created and implemented holistic strategic framework for company’s digital marketing initiatives
• Conceived and executed all e-channel lifecycle initiatives (web, email), including acquisition, retention, ARPU and cost reduction plays
• Developed initiatives that led to an increase of email address penetration within customer base from 0% in 2003 to over 33% in CY 2006 (2.6MM total marketable email addresses)
• Served as the marketing lead for technical and strategic development as well as multi-channel marketing launch plan of OnStar Vehicle Diagnostics service – over 2,000,000 subscribers have enrolled since program launch.
• Initiated test plan and roll-out for email campaigns that resulted in $1.4MM cost savings in 2005
• Regularly report campaign performance and budget adherence to senior leadership board

Detroit, Michigan, US

• Directly responsible for all day-to-day operations for retention-focused direct mail campaigns, from creative conception to final execution
• Implemented extensive creative testing, resulting in selection of new champion creative that provided a 3 point lift in response rates over control group
• Interfaced with company’s brand managers to ensure message consistency in customer-facing marketing communications
• Launched company’s first email test; first step in development of e-relationship with over 2.6MM current and prospective customers

Detroit, Michigan, US

• Managed every facet involved with production of Spring `02 and Summer `02 editions of OnStar Magazine, including agency management, creative development, editorial content, financial approvals and magazine distribution
• Charged with re-shaping early subscriber lifecycle direct mail communications, including Welcome Kit and Activation notices
• Presented with OnStar “Take A Bow” Award for accomplishments above and beyond job description

US

• Supervised $1.8MM online advertising budget and agency's account relationship with The Taubman Company
• Managed internal team of nine people in other departments to make sure clients' needs were effectively met, including Media, Creative, Data Solutions, Account Planning and Marketing Optimization
• Researched and developed strategic direction for Ann Arbor and New York City business development pitches
• Led CRM focused email marketing project work for clients such as Verizon Wireless, Doubleclick, Reflect.com, and Fortune City
• Selected as company's leader in research of Emerging Marketing Strategies in the field of rich email messaging

Ann Arbor, MI, US

• Developed and managed all of Borders.com's customer acquisition, growth and retention strategies
• Spearheaded development of "Borders Mail", the company's first foray into evolved customer communication through permission marketing, which was nominated for a ClickZ 2000 Email Excellence Award
• Conducted a nationwide search for an appropriate technology and strategic partner to execute mailings
• Directed efforts to establish a Borders.com co-branded credit card program with First USA bank

Ann Arbor, MI, US

• Launched Borders.com's "Friends & Associates" affiliate marketing program, which grew to over 15,000 members and accounted for 12% of site's revenue within first sixth months of operation
• Supervised the company's relationship with Linkshare, their strategic affiliate marketing technology and fulfillment partner
• Decision maker in charge of external media purchases for affiliate program, including securing targeted email list rentals and network buys

Ann Arbor, MI, US

• Directed all facets of company's print advertising programs, including developing media and creative strategy, negotiating media placements and rates with vendors, copywriting, and ensuring that our creative agency met.
• Managed all radio advertising programs, including media planning and trafficking of spots, writing tags, and preparing posts
• Created company's 1999 advertising/media plan for book, music and video co-op funds, as well as media planning for 50 stores
• Selected to be on 4-person taskforce that launched company's first-ever Spanish language bookstore in Puerto Rico
• Awarded Borders Group's "Excellence In Teamwork" award

Ann Arbor, MI, US

• Co-managed Clio Award-winning national television advertising campaign with a budget of over $5,000,000 and 104 commercials
• Worked with creative agency, record distribution companies and record labels to develop, script, shoot, produce and edit 38 commercials

Ann Arbor, MI, US

• Participated in shooting, editing and post-production of company's first ever national cable television ad campaign
• Member of executive steering committee for development of Borders.com

B.A., English

Education record