Mark Dietrich

Mark Dietrich Email and Phone Number

Transformative retail strategy and analytics executive.Marketing and growth strategies for brands thru data-driven marketing and storytelling.Ex-Gap/Athleta and Williams-Sonoma, Inc. @ Levi Strauss & Co.
Mark Dietrich's Location
San Francisco, California, United States, United States
Mark Dietrich's Contact Details

Mark Dietrich work email

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About Mark Dietrich

I am a highly skilled and transformative executive in analytics and strategy, with a proven track record of driving data-driven decision-making in global retail and ecommerce. Over the years, I have played a pivotal role in helping brands like Gap Inc.'s Athleta and Williams-Sonoma evolve their customer engagement strategies by leveraging data science, customer insights, and advanced analytics. I've been recognized for building and leading teams, facilitating innovation through marketing analytics, and delivering impactful, customer-centric strategies that increase engagement, retention, and revenue.I excel in translating complex data into actionable insights for key business decisions, and my leadership extends to mentoring teams and championing advanced analytic tools. My tenure includes high-impact initiatives such as launching personalization strategies, building marketing operations from the ground up, and developing predictive models that generate millions in incremental revenue.I have a well-rounded approach to leadership that combines technical expertise with empathy, collaboration, and strong communication skills. I lead with curiosity and passion, and my management style is rooted in motivating teams and fostering consensus. Additionally, I'm deeply engaged in my local community and passionate about neighborhood safety and public service.I am passionate about connecting with like-minded professionals, sharing insights, and exploring opportunities. If you are looking to strengthen your team, drive innovative data strategies, or simply engage in a meaningful conversation, I invite you to connect with me. Feel free to reach out, and let's embark on a journey of growth and collaboration together!keywords include: retail marketing analytics, customer analytics, machine learning, AI, retail growth strategy, marketing and purchase funnel, direct marketing analytics, data science, business intelligence, behavioral targeting, customer segmentation, customer journey mapping, customer segmentation, customer insights, process engineering, vendor management, omni-channel marketing

Mark Dietrich's Current Company Details
Levi Strauss & Co.

Levi Strauss & Co.

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Transformative retail strategy and analytics executive.Marketing and growth strategies for brands thru data-driven marketing and storytelling.Ex-Gap/Athleta and Williams-Sonoma, Inc.
Website:
levistrauss.com
Employees:
10
Mark Dietrich Work Experience Details
  • Levi Strauss & Co.
    Director, Marketplace Insights And Advanced Analytics
    Levi Strauss & Co. Dec 2024 - Present
    San Francisco, California, Us
    Lead a team that delivers impactful market and consumer insights which drive marketing strategy & activations for the Levi's brand across the globe. We gather inputs, data and insights from every channel and platform imaginable. We synthesize data into compelling stories that inspire, optimize and set the global agenda for Levi's.
  • Gap Inc.
    Director, Decision Support For Athleta
    Gap Inc. Apr 2020 - Jun 2023
    San Francisco, California, Us
    As the pandemic impacted the retail climate, I embedded inside Gap’s Athleta brand to immerse in their strategies, products, and priorities to drive customer acquisition, retain our existing customers, and meet the shifting demand.I led a team of supersmart data geniuses who leveraged Gap and market data to understand our customers, uncover trends, test and measure hypotheses, and discover insights used to make key business decisions.. I co-ran the personalization Agile POD, a 10-person ‘tiger team’ that was able to accelerate our testing cadence for personalized messaging from 20 to 200 a year, driving $100M in incremental revenue.I was also the champion and evangelist of the power of data and analytics to the business teams, explaining what we could do using predictive models, customer segmentation, website triggers, ad vendor personalization, and other tools, and providing regular reporting, analysis, and insights across time.
  • Gap Inc.
    Director, Decision Support For Product Management
    Gap Inc. Oct 2019 - Apr 2020
    San Francisco, California, Us
    I was recruited into Gap Inc.’s 100-person Data and Analytics team, at first working on special projects for Product Management, including spearheading the vendor evaluation of an AI startup (which contributed to a later acquisition), leading the research and valuation of new, alternative payment systems, and assessing the potential value of third-party data sources.
  • Williams-Sonoma, Inc.
    Director, Marketing Strategy And Operations
    Williams-Sonoma, Inc. Sep 2017 - Sep 2019
    San Francisco, Ca, Us
    With my Masters in Statistics, I started as at Williams-Sonoma on a 3-person analytics team supporting 5 brands for catalog marketing... and years later, I was leading a department of 25 people supporting 8 brands and multiple marketing channels (mostly digital), providing analysis, reporting, audiences, testing, and targeting tools for each brand marketing team. Over those years, I helped drive the evolution of William-Sonoma Inc.’s brands (including Pottery Barn, West Elm, Williams-Sonoma), growing from simple early ecommerce database marketing, through the implementation of predictive statistical models, into the emergence of customer insights, and staying at the forefront of big data for decision support for strategic business and marketing decisions. In my last role, I inherited a team of Marketing Operations analysts, took on Marketing Effectiveness, and led teams and budgets through organizational changes, drawing on my organizational knowledge and perspective to advise in all things data and customer analytics. These years honed my approach for coaching and motivating my team to experiment, try new things, learn and grow, fix what’s broken, and serve stakeholders.Projects included prioritizing a large queue of operations deliverables, leading a new vendor contract for Multi-Touch Attribution technology, driving the marketing technology IT roadmap with our IT partners, and piloting a new retail store clienteling system using data science to identify our best customers.
  • Williams-Sonoma, Inc.
    Director, Customer Analytics And Data Science
    Williams-Sonoma, Inc. 2015 - Sep 2017
    San Francisco, Ca, Us
    Continuing to oversee analytics and customer database and insight reporting, I developed the first multichannel journey in the company for Pottery Barn Kids. This idea won the company's 2017 Innovation Award for the success of mapping out what new parents buy (and when) and recommending how to tailor marketing and engagement for each life stage. I also launched customer satisfaction surveys with the head of Customer Insights and introduced a new data quality control process that reduced data errors by 75%. Garbage in, garbage out.
  • Williams-Sonoma, Inc.
    Director, Retail Customer Analytics
    Williams-Sonoma, Inc. 2014 - 2015
    San Francisco, Ca, Us
    In a leadership change, I was charged with finding data wins for retail analytics by applying the same tools, methods, and deep data insights we had built in the catalog and direct-to-consumer business. I led an intensive 6-month analytics segmentation process to identify the 4 types of West Elm customers and launched a suite of easy-to-understand reports for 600 retail stores about their customers and how to market to them. The new clienteling lists we created drove millions in incremental sales.
  • Williams-Sonoma, Inc.
    Director, Customer Insights And Statistical Modeling
    Williams-Sonoma, Inc. 2010 - 2014
    San Francisco, Ca, Us
    Through multiple reorgs and growth in the scope of customer insights and data-driven marketing, I expanded my role to own initiatives and projects, leading a team of statistician/modelers and data analysts. We delivered detailed customer insights for all levels of the organization, drove innovation for affinity modeling and targeting, and delivered up to $30M in incremental revenue and annual savings.
  • Williams-Sonoma, Inc.
    Senior Manager, Statistical Modeling
    Williams-Sonoma, Inc. 2007 - 2010
    San Francisco, Ca, Us
    Promoted again, my team built more than 150 predictive statistical models a year, driving more than $50M in sales. I presented at road shows to convince executives of the power of analytics and insights for success and competitive advantage. Over these years, I began shifting our legacy modeling mentality and experimenting with new methods and models to understand data and customers.
  • Williams-Sonoma, Inc.
    Manager, Statistical Modeling And Development
    Williams-Sonoma, Inc. 2001 - 2007
    San Francisco, Ca, Us
    I was promoted to oversee 4 analysts and deliver more than 100 hand-crafted models a year, which drove $30M a year. I established annual information sharing sessions with other non-competitive retailers and created and launched a year-long IT project that became the backbone of Direct Marketing for the next 8 years, driving tens of millions in incremental revenue.
  • Williams-Sonoma, Inc.
    Sr. Analyst, Database Marketing
    Williams-Sonoma, Inc. Sep 1997 - 2001
    San Francisco, Ca, Us
    When I joined Williams-Sonoma, it was to build predictive models in the 4-person Database Marketing team, which ran marketing for mostly catalog direct marketing at that time. In the first years, I built a small team of statistical modelers and analysts.
  • Uc Berkeley Extension
    Statistics Instructor
    Uc Berkeley Extension Sep 1997 - Sep 1999
    Berkeley, Ca, Us
    Planned and taught an MBA course: Introduction to statistics, inference, and programming. Augmented textbook lessons with real-world business problems and applications
  • Providian Financial Corporation
    Manager, Credit Risk Modeling
    Providian Financial Corporation 1994 - 1997
    Managed empirical decision tools and analysts to achieve lower portfolio risk in account acquisitions and customer retention. Balanced risk assessment implementation with practical, legal, and operational constraints. Created and implemented credit risk scoring models: Classification and regression, logistic regression, CART, CHAID analyses to better predict default customer accounts. Performed multivariate analyses to create/discover powerful relationship and predictors of risk.
  • Mayo Clinic
    Biomedical Statistics And Informatics Intern
    Mayo Clinic Jun 1993 - Aug 1993
    Rochester, Minnesota, Us
    Returned a second summer to continue data and programming projects under M.S. and Ph.D. biostatistician mentors.
  • Mayo Clinic
    Biomedical Statistics And Informatics Intern
    Mayo Clinic Jun 1992 - Aug 1992
    Rochester, Minnesota, Us
    Data and Programming projects under M.S. and Ph.D. biostatistician mentors.

Mark Dietrich Skills

Analytics Sas Predictive Modeling Database Marketing Customer Analysis Data Mining Predictive Analytics Statistical Modeling Segmentation Sas Programming Business Analytics Statistics Multi Channel Marketing Operations Research Market Analysis Data Management Customer Acquisition Credit Cards Data Integration Web Analytics Logistic Regression Campaign Management Marketing Analytics Business Intelligence Quantitative Analytics Analysis Survey Design Big Data Omniture Marketing Research Teradata Leadership Quantitative Research Data Analysis Credit Scoring Data Warehousing Spss Vba Data Modeling A/b Testing Customer Insight Tableau Market Research R Etl Competitive Intelligence Credit Risk Microstrategy Business Objects Optimization

Mark Dietrich Education Details

  • Iowa State University
    Iowa State University
    Statistics
  • Budapest University Of Technology And Economics
    Budapest University Of Technology And Economics
    Mathematics
  • St. Olaf College
    St. Olaf College
    Mathematics And Statistics

Frequently Asked Questions about Mark Dietrich

What company does Mark Dietrich work for?

Mark Dietrich works for Levi Strauss & Co.

What is Mark Dietrich's role at the current company?

Mark Dietrich's current role is Transformative retail strategy and analytics executive.Marketing and growth strategies for brands thru data-driven marketing and storytelling.Ex-Gap/Athleta and Williams-Sonoma, Inc..

What is Mark Dietrich's email address?

Mark Dietrich's email address is ma****@****gap.com

What is Mark Dietrich's direct phone number?

Mark Dietrich's direct phone number is +141561*****

What schools did Mark Dietrich attend?

Mark Dietrich attended Iowa State University, Budapest University Of Technology And Economics, St. Olaf College.

What skills is Mark Dietrich known for?

Mark Dietrich has skills like Analytics, Sas, Predictive Modeling, Database Marketing, Customer Analysis, Data Mining, Predictive Analytics, Statistical Modeling, Segmentation, Sas Programming, Business Analytics, Statistics.

Who are Mark Dietrich's colleagues?

Mark Dietrich's colleagues are Lotte Van Den Bosch, Mahesh M, Luis Emilio González García, Ankur Thapar, Amit Konger, Amanda Mqatazana, Melis Dizen.

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