A high performing, business development executive and general manager, with a history of start-up success and driving step-function revenue, impression and/or customer growth in North America, LATAM and Europe, through the following:-Development and roll out of new, custom configured products and services-Content Marketing and Reputation Management-Customer Acquisition-Sponsorship and digital media sales-New geographical markets and customer segments-E-commerce strategy and execution-Brand strategyCareer Highlights Include:1994: Helped launch IHL/Chicago Wolves Hockey Team as Dir of Licensing and Special Events1995: As IHL Director of Special Events and Licensing responsible running the IHL All-Star Game1998: Life is Good: drove 400% sales growth as their first Director of Sales and Marketing2000: Staples.com-As part of founding team, helped grow channel from $50MM to $3.5B over 7 years.2007: Starwood Hotels- Led revised partnership strategy and deals w/ PGA, Sony, Showtime, Pepsi and directed lucrative licensing programs with Nordstrom and Jane Packer2012: Co-Creator of the Seaport Film Festival-Secured sponsorships from DD Brands, Mazda, Stella2013/14: TripAdvisor -Led TRIP expansion into LATAM through key strategic partnerships/content deals2015/16: Help drive step function revenue growth as Bus Dev lead and Strategist for CoachUp2017: Developed new content marketing strategy for Cercone Brown Communications; led product development and go-to-market strategy and tactics-resulted in landing key new accounts (ie Life is Good) and expanding existing key accounts (ie Stonewall Kitchen, Garnett Hill)2017/2018: Led angel round of funding for Wicked Twisted Pretzel Company; Revamped brand and sales strategy; Drove 5X revenue growth in 18 months through key channel partnerships, direct sales, and distributors; Secured key PR opportunities including multiple episodes on Chronicle-WCVB TV
Listed skills include Product Development, Customer Acquisition, Affiliate Marketing, Multi Channel Marketing, and 1 others.