Mark Dinets Email & Phone Number

Los Angeles, CA, US

California, United States

Spaceback is the Global leader in Social Display.The Spaceback creative format bridges the gap between social and banner advertising. Allowing marketers to combine the user experience of social media with the reach of traditional online display. Brands can use content they know is effective from their social media channels (Facebook, Instagram, Twitter.

Greater Los Angeles Area

AnyClip’s LuminousX enriches any website with access to relevant videos from a library of content, which includes thousands and thousands of clips and many more added daily. LuminousX analyzes articles and automatically identifies, matches, and enriches pages with dynamic playlists allowing users to click, engage, and discover endless relevant contextually.

Irvine, California, United States

• Led strategy & decisioning on monetization and ad-tech partners from Ad-Serving, to SSPs, Exchanges, DMPs, & DSPs for VIZIO - 2nd largest smart TV manufacturer.
• Coordinated across multiple teams working w/product and legal.
• Packaged CTV apps on the VIZO SmartCast Platform to provide unique offerings to advertisers via programmatic channels.
• Provided detailed technical learning sessions on many facets around Programmatic Media & Data Collection to wider team

Greater Los Angeles Area

• Led Sales, Integration Strategy, and go to market for top DSP partners by evangelizing Unruly's premium, polite video supply, delivering valuable partnerships with best in class DSPs.
• Met Quarterly Revenue Goals through the use of Open and Private Marketplace Deal Id transactions
• Experienced in dealing with legal/commercial term negotiations, UI demos, and ongoing internal/external training programs for products and business strategies
• Q4’17 – Q1’18 Programmatic Seller with strong knowledge of Programmatic Ad Inventory and Real Time Bidding practices (Desktop and Mobile Web Video)
• Called on agencies representing CPG, Auto, QSR & Street Wear Brands in the LA market
• Executed creative and impactful marketing stunts to enhance presence in new market

Greater Los Angeles Area

• Coordinated publisher sales cycle by identifying new publisher partners through the use of ComScore and other industry leading sources to maximizing revenue by monetizing as much traffic as we could receive
• Responsible for roster of publishers implementing new and innovative video products Unruly produced to drive revenue across desktop and mobile web traffic

Culver City, CA

• Responsible for sourcing, vetting, and communicating implementation guidelines of ancillary products to engineers and publisher partners driving revenue outside of direct/premium sales.
• Experience in business development and supporting publisher growth by leveraging our digital ad networks and scale across both large and small media companies.
• Spearheaded the on-boarding of Woven Digital’s OVP Solution across O&O and managed publisher brands allowing direct sales to capitalize on bigger media plans from agency and brand clients; Allowing for higher margins.
• Ad-operations skills consisting of creating and targeting ad-units on behalf of publishers as well as trafficking 3rd party creative tags in various ad-serving platforms such as Appnexus and DFP.
• Oversight of day-to-day management of programmatic demand partners, such as DSPs, Ad Networks, RTB advertising exchanges, and agency trading desks.
• Liaison between ad operations and sales support teams to help implement programmatic orders between seller and buyer.

Greater Los Angeles Area

• Experience in negotiating, vetting, and implementing new products and technologies that generate and increase revenue opportunities.
• Strategic Consulting, including business plan & sales strategy development around premium digital ad sales and secondary market opportunities.
• Experience in buying media via CPC, CPA, and CPM and optimizing such campaigns to ensure total delivery as well as ROI for our advertisers.
• Vast knowledge of utilizing technology platforms for the purpose of programmatic buying with agency trading desks, SSP’s, DSP’s and traditional networks.

Los Angeles, CA

• Singularly responsible for the sole monetization of all unsold inventory for 140+ affiliates in order to maximize revenue while keeping necessary margins.
• Help support Affiliate team with bringing on new publishers by designing unique monetization strategies that allow them to see our total value; resulting in exclusive representation of the publisher’s total inventory.
• Experience in negotiating, vetting, and implementing new products and technologies that generate and increase revenue opportunities.
• Strategic Consulting, including business plan & sales strategy development.

Los Angeles, CA

• Primary objective is to manage affiliates.
• Responsible for the successful launch of campaigns with our affiliates as well as completion of all other projects.
• Sending out publisher payment reports to a hundred plus affiliates.
• Signing up new publishers and growing those relationships with the goal of eventually having 100% ownership of their inventory.
• Responsible for executing all day-to-day operations with 3rd party vendors in order to generate revenue.

Los Angeles, CA

Acquired new business, attended trade shows, and handled day to day logistics for progressive green friendly events that blend style and taste.

Ba, Communication

Activities and Societies: Alpha Epsilon Pi Fraternity

Education record

Education record