Fractional Head of Growth. Performance digital marketing strategy, media buying, analytics. Creative strategy and planning. Meta and Google Ads, Affiliate and organic. Ecommerce growth strategy and management.

Owned all acquisition and retention channel strategy and execution from launch through successful seed funding round. Managed internal direct report and agency relationships. Managed External agencies in Facebook/Meta, Google, Email/SMS, organic social and creative. Built and oversaw influencer and community marketing initiatives. Oversaw creative resourcing, recruited external creative resources. Reported directly to Founder/CEO. Worked closeley with VC team and stakeholders.

Owned primary growth channels that accounted for over 50% of site traffic. Drove significant YoY growth through new customer acquisition focus. • Complete ownership of paid channels across paid social, search, and affiliate programs• Partnered with Chief Growth Officer to drive rapid DTC expansion• Conducted restructure of Facebook and TikTok accounts • Drove test and learn content strategy, partnered with Content Director to maintain creative roadmap.• Rebuilt Google Ads and Shopping campaigns, tested YouTube advertising and migrated to Performance Max structure • Initiated growth channel expansion to include content strategy and SEO• Affiliate program management: led external agency, selected CRO partner, initiated whitelisting expansion • Worked closely with Meta, Google, and TikTok reps. Participated in Beta programs, helped secure ad credits and additional support from partner teams• Established TikTok as substantial traffic and revenue stream, found success through creative testing• Partnered with accounting leadership to build profitable ad spend model, improve forecasting capability• Researched and implemented Triple Whale attribution tool, introduced lifetime value capabilities • Designed and implemented A/B testing program • Managed Supermetrics dashboard and reporting

Led growth team and strategy for a book of key agency clients across multiple ecommerce verticals. Relationship owner for top tier clients. • Directed client relationship from kickoff call to weekly status updates• Delivered strong retention rate for key accounts • Delegated all media, creative tasks to team consisting of senior level channel experts• Oversaw client onboarding, goal setting, forecasting• Led weekly client status meetings and internal team sprint planning sessions • Led QBR creation process and presentations• Managed escalation issues and contract renewals• Managed client and internal team Asana boards for task and project management• Utilized Statlas.io attribution and reporting tool for KPI tracking and forecasting • Everyone on my team was promoted during my time here

Ownership of multiple leading digital customer acquisition channels supporting ecommerce revenue. Manage advanced paid search (AdWords and Bing), Google Shopping paid social, display, retargeting, native and video campaigns through both agency partners and in-house. Manage brand affiliate program with platform and publisher partners. Maintain programs within budget to meet and exceed annual revenue goals. Extensive Google Analytics practice. Custom dashboard creation, utilization of additional tracking tools including DOMO, Search Console, MOZ. Data analysis, reporting and presenting to internal executives and stakeholders. Testing creative, landing pages, media platforms. Conversion rate optimization. Organic search and content marketing. Keyword and trend research to support content, optimization and product development. Audience segmentation and targeting practice to leverage 1st party data. Key contributor in media agency RFP, selection and on-boarding process. Executed programs ranging from DR and promotional to branding initiatives. Knowledge of Salesforce Commerce Cloud. Contributed to ecommerce platform migration and international site and marketing campaign expansion. International marketing campaign oversight. Partnership with key brand category, marketing, creative and technical stakeholders and teams to drive business growth. Other tools utilized include; Facebook Ads Manager, JIRA, Google Suite, Slack.