- Optimized sales and marketing processes, achieving a 5% reduction in costs and a 25% increase in sales.- Managed a unified marketing and sales team for both companies, reducing costs and increasing staff salaries.

- Analyzed and improved business operations, implemented new KPI systems, and enhanced operational efficiency.- Developed a new financial model by analyzing P&L and CashFlow, leading to increased profitability.- Systematized the marketing department, driving sales growth and turning the company from a loss to a profit in a constrained market.- Achieved 345 sales with an average ticket of €6584 in 1 year and 7 months.- Led a team of 4 sales managers and 1 sales director, optimizing sales scripts and training sessions.- Expanded product range from 3 to 24 SKUs, reflecting these combinations on the website, in advertisements, and sales scripts.- Focused on lead generation through META, increasing visibility of the company’s competitive advantages.

- Developed clear expectations, processes, interactions, and cross-functional support for all employees.- Automated routine tasks with a team of programmers in the 1C system, reducing staff and increasing salaries.- Implemented weekly financial planning, reducing expenses and increasing net profit by 15%.- Managed relationships with a monopolistic client, representing 80% of turnover, through systematic organization and weekly meetings.- Launched new business lines including coffee packaging, service centers, water vending, and a coffee shop chain, increasing turnover from €20,000 to €450,000 per month.