bb&b is a consulting agency with focus on industrial marketing and B2B communication. bb&b specializes in branding and product positioning, advertising concepts for international audiences, communication strategies for complex products and innovations, graphic design for print and digital media, content development and technical writing.

bplus is an independent consultancy firm. We help managers of mid-sized industrial companies to make the right choices at the right moment. Our consultants have extensive industrial experience at the crucial junction of technology, marketing and human resources. We help managers to address the complexity of today’s business environments by providing sound analysis, strategic vision and pragmatic advice. Our team of internationally skilled senior consultants intervenes swiftly and efficiently.

ELA Medical, at that time a fully owned subsidiary of Sanofi, develops, produces and markets implantable cardiac rhythm management devices. • Director of Corporate Marketing, Member of the Board of Executives, management of 18 people with a budget of 2.6 M€.• Participation in strategic and operational decisions on a General Management level• Participation in the divestiture of ELA Medical by Sanofi to Sorin Biomedica• Management of the integration process for the Sales and Marketing activities of Sorin Biomedica and ELA Medical• International Marketing responsibility. Management of 18 people with a budget of 2.6 M€.• Quarterly business reports to the shareholder management• Conception and implementation of Marketing Management tools• Budgeting and resource planning• Definition of the Marketing and Communication strategy• Marketing plans• Definition of clinical studies in cooperation with R&D• Definition of product strategy• Organisation of scientific symposia• Management of the company’s participation in international congresses and exhibitions• Management of brand identity and design rules• Internal communication and PR• Market research

Biotronik is headquartered in Berlin and specialises in developing, manufacturing and marketing of implantable heart pacemakers, defibrillators, leads as well as products for Interventional Cardiology and Electrophysiology.World-wide Marketing responsibility for Implantable Heart Pacemakers and Leads. Management of 13 people.• Co-ordination of international product launches• Definition of product requirement specifications in close co-operation with R&D• Budgeting and resource planning• Organization of congress participations

Biotronik is headquartered in Berlin and specialises in developing, manufacturing and marketing of implantable heart pacemakers, defibrillators, leads as well as products for Interventional Cardiology and Electrophysiology. Product Manager Bradycardia Pacemakers• Co-ordination of the product management for pacing systems• Project management• Definition of the requirement specifications for new pacemaker platforms• Development of a corporate design and communication concept• Competitive analysis• Customer and sales training• Technical documentation• Customer service• Trouble-shooting and technical support• Creation of promotional and training materials