Mark O'Donnell Email & Phone Number

Riga, Riga, Lv

LuckyStreak is a world class live dealer casino software provider and igaming content aggregator. Our brand and proposition is distinctive and can add significant value to your online casino offering. Please contact me to discuss how we can build a high quality solution that will enhance your engagement and revenues.

Canary Wharf, London, Gb

Within the Reach Partnerships team, I led a team multi-channel marketing team responsible for driving engagement, qualified traffic and user conversions for commercial partnerships and internal ecommerce businesses, from onboarding to maximising conversion and revenue performance across owned and off-network digital channels.• Leadership: recruiting and leading teams across all marketing and commercial disciplines for many years, supporting individual development, driving results and achieving high approval scores• Campaign execution: driving response and conversion print, digital, content, SEO, social and CRM• Conversion optimisation: lower-funnel conversion, acquisition and retargeting campaigns• Business development: sourcing and managing sports and betting partnerships, driving significant new revenues and delivering market-leading CPAs• Digital media: collaboration with Programmatic, Ad tech, Ad Ops, Audience and Data teams, maximising use of 1st and 3rd-party data to achieve superior CTR and CVR• Insight-led: utilising BI, Google Analytics and affiliate tracking to drive decision-making and optimisation• Marketing consultancy: brand, website and ad design process from initial requirements to delivery• Relationship management: experienced collaborator and stakeholder manager, working with partners and colleagues across multiple disciplines and locations; building trust and strong productive relationships, achieving progress and beneficial outcomes for all parties

Canary Wharf, London, Gb

Responsible for the monetisation of direct revenues from betting and gaming brands, utilising my knowledge and experience of the industry to build profitable relationships, executing value-creating activities by leveraging Reach’s significant assets in the sports space (audience, reach, brands, channels, new products, SEO authority)• Gaming operations: launched Mirrorbingo.com and seven other branded gaming sites (£10m+ TO pa); responsible for P&L, operational partner management, acquisition, promotions and brand• Media sales: established the Client Direct digital sales team, creating bespoke solutions for major gambling brands and independent agencies; achieved seven-figure revenues from a standing start and increased YoY sales by >60% in 2018 and 2019 (respectively)• Sports betting: business lead for Reach’s interests in thepools.com JV, leading marketing, acquisition and promotional activity, Exec-team reporting, managing partner relations• Fantasy gaming: headed up Reach’s fantasy football offering including partner sourcing and management, proposition specification, branding, customer acquisition, advertising, P&L and marketing budget

Maidenhead, Berkshire, Gb

I joined Rank with a brief to improve the UX, conversion and retention performance of Meccabingo.com. Rank also moved their business to Gibraltar in 2013• Implemented a performance improvement programme that increased acquisition funnel conversion by over 10pp• Wrote the approved capex case for £3m the redevelopment of the www.meccabingo.com website• Briefing and managing the development backlog for the assigned agile front/ back-end development teams

London, Newham, Gb

I took responsibility for Galabingo.co.uk, with a brief to grow new and active customers and revenues, and provide a strong active customer base for migration from the in-house platform to Playtech; achieving YOY and annualised MAT revenue and player growth, through proposition and game-play development, acquisition, CRM and activation promotions, and UX enhancements

London, Newham, Gb

Promoted to Head of Poker following the successful first year of the Great British Poker Tour• Building the Coral and Gala poker brands and acquisition volumes through marketing, cross-sell, affiliates and live events• P&L, marketing, UX, poker room management• Tour manager for live poker tour for 4 seasons• Gathering and translating business requirements into deliverables for the re-platformed poker proposition

London, Newham, Gb

Joining Coral prior to the Gala acquisition to lead the multi-region CRM and customer retention activity for their gaming verticals• Relaunched Galacasinos.co.uk through retail, media and affiliates, exceeding player and revenue targets• Devised, launched and managed the company’s first televised poker tour (£1m+ budget) across the Gala land-based casino estate, building a profitable and varied online satellite qualification, resulting in a year one main event prize of over £250k• Executing effective and profitable multi-brand acquisition, retention and spend-stretch promotions• Managed CRM, direct marketing and cross-sell across multiple regions and eight languages for Eurobet.com

London, England, Gb

Joining William Hill when online gaming was in its infancy, my brief was to drive customer play volumes and ARPU• Customer acquisition, cross-sell and retention for the online casinos and poker room, driving continual performance growth• Responsible for brand development of casino and poker propositions; managing creative, media and online agencies

Canary Wharf, London, Gb

Group-wide reader and advertising development and research projects

Promoting the UK regional press to advertising agencies, media buyers and advertisers

Canary Wharf, London, Gb

Research and advertising sales support

Master Of Business Administration (Mba), Ecommerce

Master Of Business Administration - Mba

Bsc, Management Science