Mark Donati Email & Phone Number

Columbus, Oh, Us

Worthington, Ohio, United States

Responsible for fostering value creation from CNB Bank's data assets and complimentary external data ecosystem. Provide recommendations, thought leadership and direction on business information that will be needed to be available and shared consistently across the organization through the identification, definition and analysis of information assets and desired business outcomes. Optimize the use of data assets to run and grow the business.

Cleveland And Columbus

Responsible for performance of consumer checking customers on book 6 months or longer. Manage $20B portfolio, setting strategy to increase product utilization, retention, usage of digital capabilities, optimize retail product cross-sell, product line profitability.Develop deposit portfolio analysis and reporting via SAS, Tableau and Excel-Developed daily sales/forecasting model to provide visibility to daily checking balance flows in order to better understand trends and proactively communicate end-of-month balance positioning-Produce ad hoc reporting on all aspects of checking performance, both current and historical-Incorporate third-party data analytics and relevant peer data where needed in portfolio performance reporting

Columbus, Ohio Area

Manage the Bank’s deposit products. Set product strategy, features, pricing, profitability, development and all aspects of reporting and performance analytics. Member of team that started the bank. Over $5 billion balance growth in deposit portfolio in 6 yearsResponsible for bringing over $500 million in new deposits to the bank via successful RFP preparation and individual negotiation with state government and institutional customersLed bank team that partnered with Insurance Claims group and card vendor to manage the Claim Card: an industry leading program that pays qualified Nationwide Insurance claims with a pre-paid debit card. Increased card penetration from 1,500 per month in 4Q 2012 to over 8,000 new card loads per month by end of 2013

Columbus, Ohio Area

Managed performance analysis of the Small Business Relationship Manager sales channel.

Columbus, Ohio Area

Member of team managing core retail checking business: over 5 million accounts and $29.5 billion in balances. Established pricing/fee strategies, product development, performance analytics and competitive analysis. Participated in the development and implementation of grandfathered product conversion strategies

Columbus, Ohio Area

Various roles in Credit Card, including supervising group of 5 to develop and implement revenue optimization strategies in the existing cardholder portfolio. Mined customer performance data to develop targeted activation, retention and balance build programs via direct mail, print, internet and telemarketing. Delivered over $200 million in annual incremental balancesManaged all analytical and performance reporting for the AARP affinity Marketing group - one of the first and largest affinity groups to co-brand a credit card

Aba School Of Data And Analytics

Mba, Finance/Marketing

Bs, Business Logistics