Modal is an EdTech provider that helps companies develop critical data, analytics and AI skills. In my role leading product mtkg, I'm responsible for overall platform positioning and messaging work to support GTM and Sales growth efforts. Responsible for both customer and contract coach ecosystem growth. Leverage research / insights to develop marketing campaigns and sales enablement material, including customer case studies, for prospect pipeline development. Grew bookings by 18%, and helped surpass 100 paying enterprise customers across Q1 through Q3 (25% of whom are in Fortune 1000).True in-demand skills delivery and ROI is what we offer. Best-in-class outcomes include: * 10x higher engagement that traditional e-learning* 75% of graduates report using new skills within 2 months of course completion* 70+ Net Promoter Score

Correlation One helps enterprises develop data and digital talent, future-proof workforces, and create a more diverse data ecosystem. I led overall product messaging and sales enablement, leveraging customer and market-driven insights to inform GTM strategies. 2X YoY revenue growth trajectory through 2023.

From courses to degrees, enabling online learning from the world’s best universities and companies. Led marketing for Coursera’s transformative credentials & degrees bringing quality education from the world’s top universities and industry partners to millions of learners. Responsible for sales enablement, competitive analysis, and product launches to drive feature awareness and adoption from enterprises, educators, and learners. Achieved 63% YoY degree segment revenue.

Transforming the financial lives of millions of consumers. Led marketing strategies and plans to drive direct and retail sales for Quicken, the world's top personal money management software.

Delivered revenue growth for GoDaddy's Domain Products business unit. Drove quantitative and qualitative customer intelligence and research in order to better understand customer profile, needs and behavior. Developed innovative marketing strategies and go-to-market programs to grow category awareness, revenue and profitability. Revenue in Add-Ons products (Privacy, Ownership Protection & TrustedSite) increased 35% from '15-'18, significantly exceeding business forecasts.

Eyefi, Inc. builds products and services that help photographers experience the beauty and clarity of life's moments anytime, anywhere. Our pioneering, patented technology and products provide the only way to get high quality pictures from any digital camera to any Internet enabled display device, instantly. I was responsible for global Marketing and Analytics teams. Drove awareness and grew user base for both hard goods (WiFi SD Card) and SAAS (cloud subscription) business. Created and optimized display and mobile customer acquisition/demand gen campaigns. Company was acquired by Ricoh USA in 2015.

VP, Marketing. Led customer acquisition & retention, and branding for leading global publisher of social games on Facebook, iOS, Android and other growing platforms. Responsible for setting and managing marketing budgets, corporate and product PR and communications, and email / CRM programs. Launched and managed campaigns for several successful game franchises, including Galaxy Life, Zombie Lane and Millionaire City - leading to acquisitions by Ubisoft and RockYou.

Managed acquisition and retention of customers across both packaged goods and digital/subscription video games for EA/Hasbro’s family & children’s titles. Led marketing strategy/campaigns and brand development. Worked with studio development to drive in-game content to spur repeat visits/play and community engagement. Experience across various gaming platforms, including console, online, social and mobile.

Responsible for product marketing prioritization, driving the messaging around newly enhanced site flows and features. Also tasked with the marketing communication of eBay's rewards program, eBay Bucks, acquiring and retaining top buyers.Previous role within eBay's Marketing Strategy & Planning group, orchestrating large 'tentpole' Holiday and Back-to-School integrated campaigns across multiple channels, authoring unified creative brief. Responsible for budget allocation across marketing levers.

Stewardship of the Autodesk brand; formulated and executed marketing plan to launch 'Ideas Realized' multi-channel integrated brand campaign; Managed advertising, public relations, sponsorships and events targeting both customer and reseller channels. Helped to lead worldwide Corporate Brand Initiative, rebranding company’s identity, logo and look & feel across global markets.

Managed the online marketing and loyalty initiatives for several Coca-Cola brands including Coke, Diet Coke, Sprite, Dasani, and Powerade. Website development, advertising, sweepstake and promotion management, e-mail campaigns, and online product launches.

Prior to graduate business school, worked on client-facing consulting teams developing insights and recommendations for Fortune 500 companies in the retail and healthcare industries.