• Increase awareness of the Gallery, grow AGO audiences, particularly the AGO’s Membership base and Annual Pass holders, and drive growth across all business streams• Formulate annual strategies in support of short-term and long-term objectives. Monitors, evaluates and adjusts strategies and tactics to optimize performance.• Develop, implement and manage strategic direct marketing initiatives designed to drive awareness and attendance within AGO Branding and Strategic Planning parameters• Creates, manages and executes marketing campaigns and manages all direct marketing communications and channels, including customer segmentation, campaign setup and execution, asset management, and implementing robust tracking and measurement.• Leverage current databases, systems and workflow processes to set up key reporting requirements and to optimize direct marketing tactics and overall program performance.• Supports the overall membership, annual pass and direct to consumer communications strategy by defining and developing campaign messaging that drives customer action. • Contributes to the AGO’s integrated marketing and communications strategies and website editorial strategy. • Partners and manages internal and external relationships with key stakeholders to ensure all content is on-brand, timely, accurate, and compelling to targeted audiences.• Monitors and evaluates the effectiveness of direct marketing activities through qualitative and quantitative measures.

• Accountable for the planning, development and implementation of marketing strategies that address strategic enrolment priorities, and for enhancing the College’s overall image and position in the marketplace• Develops departmental goals and objectives, updates/implements policies and procedures• Development of content and messaging strategies designed to share the college’s stories with key stakeholder audiences, including employers, partners, prospective students, and applicants• Provide leadership and a full range of proactive marketing expertise for all Corporate Divisions aimed at advancing awareness and positioning initiatives, both domestically and internationally • Work with the Academic and Corporate areas, including Alumni Relations, Indigenous Services and Foundation Fundraising teams to develop and implement marketing and promotional plans• Identify new processes to gather analytics and market intelligence, and utilize that knowledge to drive awareness of college KPIs and graduate quality • Coordinate strategic marketing planning to align with the annual cycle of academic, promotional and brand activities• Plans and directs Domestic and International B2B and B2C advertising, digital and social campaigns, SEO/SEM, marketing automation (CRM) initiatives, direct marketing and e-marketing promotional campaigns for the College• Overseas the implementation of Academic Division marketing plans; monitors/reviews all marketing initiatives to evaluate their adequacy/effectiveness and recommends modifications as needed• Provide leadership and supervision to staff and maintain a high level of staff performance through effective recruitment, selection, training, development, motivation and evaluation of team members

• Develop and implement marketing strategies and plans that align with business planning and branding initiatives• Utilize internal and external data to identify key analytics for use in planning and monitoring the delivery of objectives• Develop strategic briefs to suppliers and recommend advertising and media plans• Provide marketing expertise and guidance to academic divisions based on marketing best practices• Provides quality improvement through ongoing pre/post marketing program and campaign evaluation• Develop marketing plans for partnership development and sector relations for select Academic Divisions• Synthesizes research reports to produce practical, customized interpretations for consumption by Academic Divisions and encourage use of key learnings to inform development of business strategies• Project management and implementation of divisional marketing requirements in consultation with Deans• Initiate and coordinate projects with Liaison, Communication and Digital Experience teams within Marketing group• Procuring and managing agencies and suppliers for creative, advertising and marketing research projects

• Positively impacted retention, up sell and ARPU targets for installed base by managing digital, mobile and traditional marketing programs and campaigns• Introduced modeling, lifecycle and trigger/event driven campaigns that leverage customer data• Implemented company initiative to maintain a contact management strategy• Oversaw planning, reporting & forecasting, with focus on uncovering key learnings• Provided ongoing analyses and insights into churn drivers, and recommend strategies to reduce churn • Managed data strategy, including customer profiling & segmentation, modeling & targeting • Identified customer dissatisfiers and implemented programs to reduce churn and improve satisfaction • Managed vendor relationships and implement new CRM tools and software as needed • Act as business prime representing the customer base on company projects

• Lead a marketing team of nine that targeted Internet, Home Phone and TV subscribers with campaigns and programs for the purpose of education, call reduction, up/cross sales and retention• Accountable for planning, development, implementation and measurement of programs with an emphasis on analyzing ROI and campaign metrics• Function within an extended virtual comprised of experts from Consumer Marketing, Database Management, Channel Marketing, legal, branding, advertising agencies and other external partners• Evolve CRM strategy via research, results analysis and implementation of marketing best practices• Other activities as necessary to support the ongoing communication, sales and retention objectives

• Maintained value proposition and owned the digital product experience for MSN free & subscription based software• Developed marketing strategy for services portfolio to achieve sales, usage, slippage and churn targets• Defined market research and product marketing requirements in conjunction with Product Managers• Responsible for overall Revenue and COA components of P&L• Assisted in the implementation of product launches, enhancements and improvements• Partnered with Microsoft in order to effectively partner in cross-promoting products and tools

Created and managed many life cycle, trigger and event driven campaigns designed to incease customer value and improve customer retention rates. Handled all facets of integrated marketing and communication programs for the installed base, included being the team subject matter expert of email marketing, micro site and web development. Also integrated traditional media such as print and telemarketing into multi-tactic campaigns.

Providing time sensitive creative solutions to clients from both graphical and marketing perspectives.Worked in co-operation with the Creative Director to set deadlines and establish project parameters.Liaise with clients to acquire necessary feedback on solutions providedResponsible for all technical aspects of projects, including file management, pre-flight, and final output

Co-ordinated many communication projects for the Office of the Premier of Ontario. Duties included management and maintenance of the Premier's web site, review and proof reading of press releases, speeches and communication briefs, managing print jobs with the Queen's printer on behalf of the Premier's office, and ongoing market and media research.

• Developed, managed and implemented marketing and communication activities geared towards increasing public awareness of the organization and the promotion of its services• Worked with senior management and clinical departments to define overall strategies and objectives, including the identification of key market opportunities and business referral sources• Introduced department policies, standards and procedures in order to ensure a consistent and accurate company image is communicated, regardless of medium used• Special projects included the redesign and maintenance of the corporate web site, revamping of corporate communication pieces, and the development of lead generating initiatives