Providing SEO research, analysis and insight for Dell.com's global business. Investigating generative content creation tools and evaluating the impact of Gen AI to Dell's organic business. Monitoring Dell.com's global online market share and organic/paid alignment.

Running the SEO Center of Excellence for Dell Technologies

Leading Dell's Asia-Pacific Search Engine Optimization initiatives tied to driving multi-billion dollar Natural Search revenue. Leading the selection, deployment and use of Dell's global enterprise-level SEO research and reporting tools. Developed, launched and run an award-winning company-wide SEO Certification program that has trained several thousand employees. Size and manage global SEO technical projects requiring IT development.Coordinate driving Google and Baidu search demand insights to market in English, Chinese, Japanese and Korean.Coordinate SEO best practices and projects across multiple global departments from Corporate Communications, IT, Marketing and Social Media teams.

Coordinated launching technical and marketing content across Dell's major Asia-Pacific markets. Conducted A/B testing, focus groups and coordinated content development with creative agencies.

Managed several eBay-funded projects involving acquiring, training and promoting Chinese eBay sellers. Pitched business development and marketing opportunities involving deploying eBay to the mobile phone platform in China and the launch of the eBay Live Auction tool among the major Chinese auctioneers.

Created the strategy and conducted business development, product development, and marketing initiatives to grow the Canadian component of the global marketplace of the Collectables, Computer and Business/Industrial categories, overseeing over USD $200 million in annual volume of sales. Account managed the largest of the Canadian sellers, two of which were in the Top 10 of global sales. Setup auction events and partnerships with likes of Waddington's Auctioneers, the "Headhunter" Billy Jamieson, the Gardiner Museum, the Canadian Mint, FAN Expo and the top Canadian numismatic auctioneers.Created and launched marketing campaigns focusing on awareness, activation and activity; supported by the online and offline marketing, PR, direct mail and creative teams.

Consulted external and internal clients on online marketing strategies, competitive overviews, usability assessments and Web development strategies. Researched online exchanges for the IBM Watson Research Center.

Performed business case and cost-benefit analyses to compare different CRM or voice recognition systems for VIA Rail, the Royal Bank of Canada and Xerox.

Operated a Household Hazardous Waste Depot part-time, chemically classifying and shipping waste for permanent disposal or recycling.

As a means by which to save millions of dollars a year in unnecessary warranty repairs, created the business logic that correlated mandatory technician training to warranty repairs such that that only qualified technicians serviced vehicles.

Custom designed industrial heat exchangers for major North American clients such as Imperial Oil, Magna and Chrysler.

As a supervisor in 1991-94, trained staff and operated a facility part-time. Previously taught swimming, rescue and first aid courses. National Lifeguard Service (Instructor & Examiner), CPR (Instructor), Red Cross Standard First Aid (Instructor).

Assisted Dr. Vanda Vitali (mentored by Dr. Ursula Franklin) on editing a UNESCO-funded manual for the chemical cleaning and preservation of archaeological artefacts unearthed from the ancient Punic, Roman and Vandal settlements.