Mark Peckham Email & Phone Number

London Area, United Kingdom

London, United Kingdom

• Key Achievements:
• Overhauled strategic sponsorship sales processes that resulted in a 33% increase onsite event rebooking in the first 6 months of new strategy implementation.
• Created a strategic and dynamic sales campaign planning programme, and a sales playbook.
• Grew the FinTech Connect Trade show (annual event) revenue from £600k to £1.1 million in 12 months and developed bespoke sponsorship packages to enable client to engage and market to their target audience pre and post.
• Developed a bespoke needs satisfaction approach and put sales methodology at the core to empower team to perform at their best using proven approaches to identify and solve problems. Key Responsibilities:
• Sales Strategy: Developing and executing sales strategies to achieve revenue targets and increase event participation and sponsorship

London, United Kingdom

• Key Achievements:
• Increased sponsorship sales revenue by over 25% per year, and increased revenue from existing clients through successful delivery of contractual agreement and continual aftercare throughout the year.
• Established a new sales recruitment process including a new profile for ideal candidatesand a comprehensive eight-week on-boarding programme, subsequently rolled out in all six global IQPC offices.
• Aligned digital marketing activities to client/market challenges and created a new sponsorship proposal template matching client needs with delivery capabilities.

London, United Kingdom

• Key Achievements:
• Developed and implemented culture standards, sales processes resulting in a high-achieving sales operation grossing over 20% growth annually.
• Consistently exceeded sales targets and recognised as a global top performer at IQPC, resulting in significant commission paid purely on growth on revenue.
• Analysed team performance, mapped trends and developed/implemented individual action plans to improve and drive performance.