Always taking a customer-obsessed approach to everything I do, whether working agency or client-side. A background in data and analytics gives me a great understanding of the technical digital landscape, yet a career bridging the gap between technical and non-technical, often in very non-digital environments, gives me excellent stakeholder management, from the C-suite down.With 16 years of building, leading and mentoring digital and ecommerce teams, striving to get the best out of people, I am able to balance seasoned insight and knowledge with the latest customer thinking and technology. My experience is across multiple verticals: ★ Retail ★ Hospitality ★ Travel ★ PublishingAcross these verticals, I have proven success in: ★ Implementing long-term digital strategies ★ Website design and development ★ Customer Experience mapping and UX improvements ★ Search Engine Optimisation (SEO) ★ Customer-focussed content strategies ★ Testing and Conversion Rate Optimisation (CRO) ★ Analytics, reporting and business intelligence ★ CRM and email marketing ★ Social media strategies and implementation ★ App design, development and management ★ Digital team hiring, leading and mentoring
Listed skills include Affiliate Marketing, E Commerce, Ppc, Web Analytics, and 29 others.