Mark Sharp Email & Phone Number

St. Louis, MO, US

Saint Louis, Missouri, US

• Warson Brands offers a portfolio of six national consumer brands and over 300 styles of safety footwear for men and women and is the official licensee of Reebok Inc., The Rockport Group and Florsheim Group Inc. With.
• Reebokwork.com | Drove +16% FY19 revenue, +9.2% FY19 transactions & +6.3% FY19 Avg. Order Value
• Amazon | Led FY19 +19.3% ordered revenue increase and +13.15% increase in Avg Sales Price
• Launched and integrated Hootsuite social media content management platform into successful deployment and management of Iron Age social media strategy
• Co-Lead launch of Warson Brands digital asset management system (Widen), introduction to Warson Brands teams and establishment of retail client accounts

Middleton, WI, US

Spectrum Brands is a global consumer products company and a leading supplier of consumer batteries, residential locksets, residential builders hardware, plumbing and accessories, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn and garden and home pest control products, personal insect.

St.Louis, MO, US

• Spearheaded SaaS based, B2B lead generation driven through the development and management of omni-channel marketing strategies, campaigns and tactics for Bonfyre Inc., a three year old, $10M technology startup company..
• Produced strategic A|B test plan for www.bonfyreapp.com homepage resulting in +91% increase in product demo requests over a 6 day period.
• Launched restructuring of Google Adwords campaigns resulting in +42% reduction in pay-per-click costs over 90 days.
• Wrote and directed creative design for A|B email marketing test campaign resulting in a 37%-49% open rate (+20%-30%) and +5%-7% click-thru rate.

St. Louis, MO, US

• EXPRESS SCRIPTS, INC. is the leading $104B pharmacy benefit management company inthe U.S. http://www.express-scripts.com/Led design, production and management of Express Scripts, Inc. digital & E-Commerce.
• Co-led integration of digital & eCommerce products, services, processes, teams and resources associated with the $29B purchase of Medco Health Solutions, Inc. by Express Scripts, Inc. in 2012.SPECIALTY BENEFIT SERVICES.
• Led search, review & selection of Razorfish Health as digital agency of record for Specialty Benefits.
• Spearheaded $1M+ design, development and delivery of Specialty Benefit digital strategy.
• Directed cross-functional team comprised of 8-10 internal ESI peers and 7-8 agency partners, including the leading Razorfish application development team based in Frankfort, Germany.HOME DELIVERY DIGITAL &.
• Drove Home Delivery eCommerce business by increasing web registrations +37%, brand drug-to-generic drug conversions +39% and prescription auto-renewals +27%.

St. Louis, MO, US

• ANHEUSER-BUSCH INBEV is the world's largest $32B beer company.http://www.anheuser-busch.com/Premium Brands: Budweiser | Bud Light | Bud American Ale | Michelob | Michelob LightSub-Premium Brands: Busch | Busch Light |.
• Spearheaded $7-10M development/design of online and mobile marketing, eCommerce, social, promotion and advertising strategies for BUDWEISER, the 31st most valuable global consumer brand**2013 Interbrand Top 100 Global.
• Directed development/launch of 8 SUPER BOWL commercials (including BUD LIGHT’S “Sky Diver”, the USAToday SUPER BOWL XXXIX 17th Annual Ad Meter #1 SUPER BOWL Commercial) online resulting in 185K streams/plays and a 400%.
• Conceived and guided the launch of the first Internet-based mobile marketing campaign entitled, “Text A Bud”, whereby consumers sent BUDWEISER True Music Live artists songs to friends phonesvia the web
• Reengineered and launched web branding efforts for $73M MICHELOB brand family, resulting in 118% increase in average monthly web site visits and 73% increase in monthly page views
• Produced the largest brand promotion email campaign to 1.2M consumers resulting in 81% increase in web site visits, 193% increase in registrations and a 49% increase in length of visit

St. Louis, MO, US

• Redesigned $300K intranet resulting in 77% increase in new web sites and 475% increase in monthly visits
• Saved $175K in 2 months following relaunch by converting corporate communication print materials to the web
• Earned the Anheuser-Busch Companies, Inc. Special Award for intranet redesign and marketing achievements

St. Louis, MO, US

• Orchestrated the design of the corporate intranet, linking 6K employees throughout 226 offices worldwide
• Secured $250K savings in first quarter by converting corporate print materials to the intranet