Mark Sharp

Mark Sharp Email and Phone Number

Digital Marketing and eCommerce Lead @ Warson Brands
St. Louis, MO, US
Mark Sharp's Location
St Louis, Missouri, United States, United States
Mark Sharp's Contact Details
About Mark Sharp

Innovative Digital Strategy, Marketing & eCommerce Executive | Drive Online Sales | Increase Brand Engagement | Reduce Operational CostsPioneer in digital strategic planning, marketing, eCommerce and advertising for a $5B global consumer products company and prior to this a $300M+ portfolio of beer brands. Driving B2C & B2B digital strategies that increase sales and revenue for Fortune 200 companies. Concise communicator with expertise building and integrating digital strategic plans and teams across organizations with traditional marketing, sales and operations. Keen focus on increasing online sales, brand engagement and reducing operational costs. Creative problem solver known for identifying operational efficiencies and implementing design solutions.Areas of ExpertiseDigital Strategic Planning, eCommerce, Brand Management, Web Responsive Design &Management, Display Advertising, SEO|SEM|PPC, Social Media, Email Marketing, Web Analytics, Marketing, Advertising, Promotionse: markd.sharp@sbcglobal.netm: 314-614-0913

Mark Sharp's Current Company Details
Warson Brands

Warson Brands

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Digital Marketing and eCommerce Lead
St. Louis, MO, US
Website:
warsonbrands.com
Employees:
81
Mark Sharp Work Experience Details
  • Warson Brands
    Digital Marketing And Ecommerce Lead
    Warson Brands
    St. Louis, Mo, Us
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  • Warson Brands
    Digital Marketing & Ecommerce Lead
    Warson Brands Sep 2018 - Present
    Saint Louis, Missouri, Us
    Warson Brands offers a portfolio of six national consumer brands and over 300 styles of safety footwear for men and women and is the official licensee of Reebok Inc., The Rockport Group and Florsheim Group Inc. With manufacturing facilities in Puerto Rico, China and Cambodia, Warson Brands markets and sells occupational and military footwear around the globe. Warson Brands designs and engineers footwear for nearly every occupation on the planet. • Reebokwork.com | Drove +16% FY19 revenue, +9.2% FY19 transactions & +6.3% FY19 Avg. Order Value• Amazon | Led FY19 +19.3% ordered revenue increase and +13.15% increase in Avg Sales Price• Launched and integrated Hootsuite social media content management platform into successful deployment and management of Iron Age social media strategy• Co-Lead launch of Warson Brands digital asset management system (Widen), introduction to Warson Brands teams and establishment of retail client accounts
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  • Spectrum Brands, Inc
    Senior Manager Digital Marketing & Ecommerce
    Spectrum Brands, Inc Aug 2016 - Mar 2018
    Middleton, Wi, Us
    Spectrum Brands is a global consumer products company and a leading supplier of consumer batteries, residential locksets, residential builders hardware, plumbing and accessories, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn and garden and home pest control products, personal insect repellents, and auto care products. Spectrum Brands broad portfolio of market-leading, well-known and widely trusted brands include brands such as Rayovac®, Kwikset®, Baldwin®, Pfister®, Remington®, George Foreman®, Black + Decker®, Farberware®, Tetra®, Dingo®, IAMS®, Spectracide®, Cutter®, Black Flag®, Armor All® and STP®. Spectrum Brands' products are sold by the world's top 25 retailers and are available in more than one million stores in approximately 160 countries. Spectrum Brands Holdings has approximately 15,500 employees in 50 countries and generated net sales of approximately $5 billion in fiscal 2016.Leading the development, planning and implementation of the Pet and Home & Garden digital and eCommerce content marketing strategy Partnering with Product, Channel, Sales and Brand teams to champion advancement and improvement for consumer digital business including content marketing strategy, SEO|SEM, UX, digital advertising, email marketing, social media, analytics/research, mobile-to-retail engagement, etc....Collaborating with leading online retailors Amazon.com, Walmart.com & HomeDepot.com to build brand awareness, consumer engagement and online/in-store sales
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  • Bonfyre App
    Director Of Marketing And Communications
    Bonfyre App Nov 2015 - Aug 2016
    St.Louis, Mo, Us
    Spearheaded SaaS based, B2B lead generation driven through the development and management of omni-channel marketing strategies, campaigns and tactics for Bonfyre Inc., a three year old, $10M technology startup company. Co-produced the Bonfyre Business Strategy Roadmap targeting 8 marketplace verticals, associated prospective client personas, brand positioning/messaging and key competitors. Established key marketing/sales conversion funnels, KPIs and weekly/monthly metric reporting. Directed Bonfyre brand repositioning and web site redesign initiative launched Q1 2016. Headed development and execution of Bonfyre content marketing and public relations strategy. Led the implementation and deployment of next generation CRM platform. Negotiated and secured partnership agreements with 10-12 national and regional events.• Produced strategic A|B test plan for www.bonfyreapp.com homepage resulting in +91% increase in product demo requests over a 6 day period.• Launched restructuring of Google Adwords campaigns resulting in +42% reduction in pay-per-click costs over 90 days.• Wrote and directed creative design for A|B email marketing test campaign resulting in a 37%-49% open rate (+20%-30%) and +5%-7% click-thru rate.
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  • Express Scripts, Inc.
    Senior Director | Digital & Ecommerce
    Express Scripts, Inc. May 2009 - Jan 2015
    St. Louis, Mo, Us
    EXPRESS SCRIPTS, INC. is the leading $104B pharmacy benefit management company inthe U.S. http://www.express-scripts.com/Led design, production and management of Express Scripts, Inc. digital & E-Commerce strategies.DIGITAL & eCOMMERCE INTEGRATION MANAGEMENT• Co-led integration of digital & eCommerce products, services, processes, teams and resources associated with the $29B purchase of Medco Health Solutions, Inc. by Express Scripts, Inc. in 2012.SPECIALTY BENEFIT SERVICES DIGITAL STRATEGY DEVELOPMENTSpecialty Drugs treat chronic conditions such as cancer or pulmonary arterial hypertension. Represent 25% of $300B+ total U.S. drug spend in 2010 and projected to be $89B market by 2012*. (*IMS Health Inc. © 2010)• Led search, review & selection of Razorfish Health as digital agency of record for Specialty Benefits.• Spearheaded $1M+ design, development and delivery of Specialty Benefit digital strategy.• Directed cross-functional team comprised of 8-10 internal ESI peers and 7-8 agency partners, including the leading Razorfish application development team based in Frankfort, Germany.HOME DELIVERY DIGITAL & eCOMMERCELeading Express Scripts, Inc. product line of business contributing $14.5B in revenues through 55M prescriptions filled and delivered via direct mail to members homes in 2009.• Drove Home Delivery eCommerce business by increasing web registrations +37%, brand drug-to-generic drug conversions +39% and prescription auto-renewals +27%.
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  • Anheuser-Busch
    Digital Marketing Manager
    Anheuser-Busch Mar 1998 - May 2009
    St. Louis, Mo, Us
    ANHEUSER-BUSCH INBEV is the world's largest $32B beer company.http://www.anheuser-busch.com/Premium Brands: Budweiser | Bud Light | Bud American Ale | Michelob | Michelob LightSub-Premium Brands: Busch | Busch Light | Natural Light | HurricaneNon-Alcoholic Brands: O’Douls | O’Doul’s Amber | 180 Energy• Spearheaded $7-10M development/design of online and mobile marketing, eCommerce, social, promotion and advertising strategies for BUDWEISER, the 31st most valuable global consumer brand**2013 Interbrand Top 100 Global Brand Scoreboard ($12.61B brand value)• Directed development/launch of 8 SUPER BOWL commercials (including BUD LIGHT’S “Sky Diver”, the USAToday SUPER BOWL XXXIX 17th Annual Ad Meter #1 SUPER BOWL Commercial) online resulting in 185K streams/plays and a 400% increase in visits to BUDWEISER.com on SUPER BOWL Monday• Conceived and guided the launch of the first Internet-based mobile marketing campaign entitled, “Text A Bud”, whereby consumers sent BUDWEISER True Music Live artists songs to friends phonesvia the web• Reengineered and launched web branding efforts for $73M MICHELOB brand family, resulting in 118% increase in average monthly web site visits and 73% increase in monthly page views • Produced the largest brand promotion email campaign to 1.2M consumers resulting in 81% increase in web site visits, 193% increase in registrations and a 49% increase in length of visit• Led the design/distribution of $3M digital advertising campaigns to ESPN.com, YAHOO!, VH1.com, CNN.com, CBSSportsline.com, TheOnion.com, etc. • Managed multiple digital agency teams of 7-15 people working on $500K-$2M digital marketing projects • Provided strategic and creative direction to 8-10 Anheuser-Busch International interactive marketing teams
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  • Anheuser-Busch
    Manager Corporate Intranet
    Anheuser-Busch 1998 - 2000
    St. Louis, Mo, Us
    • Redesigned $300K intranet resulting in 77% increase in new web sites and 475% increase in monthly visits• Saved $175K in 2 months following relaunch by converting corporate communication print materials to the web• Earned the Anheuser-Busch Companies, Inc. Special Award for intranet redesign and marketing achievements
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  • Maritz
    Manager New Product Development/Marketing
    Maritz 1997 - 1998
    St. Louis, Mo, Us
    • Orchestrated the design of the corporate intranet, linking 6K employees throughout 226 offices worldwide• Secured $250K savings in first quarter by converting corporate print materials to the intranet
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Mark Sharp Education Details

  • Saint Louis University
    Saint Louis University
    Political Science

Frequently Asked Questions about Mark Sharp

What company does Mark Sharp work for?

Mark Sharp works for Warson Brands

What is Mark Sharp's role at the current company?

Mark Sharp's current role is Digital Marketing and eCommerce Lead.

What is Mark Sharp's email address?

Mark Sharp's email address is ma****@****bal.net

What is Mark Sharp's direct phone number?

Mark Sharp's direct phone number is +160827*****

What schools did Mark Sharp attend?

Mark Sharp attended Saint Louis University.

Who are Mark Sharp's colleagues?

Mark Sharp's colleagues are Tyler Truong, Elizabeth Austin, Dylan Casteel, Federica Lafronza, Taylor Davis, Mike Frazee, Joseph Mannino.

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