As VP Marketing, I am responsible for marketing strategy and activity for Endace across all regions - North America, EMEA and APAC.For more than 15 years, customers have used Endace's 100% accurate, Network History Recording and Playback to provide definitive, packet-level evidence for investigating cybersecurity threats, quantifying data breaches and troubleshooting network or application performance problems. Playback integrates with commercial, open-source or custom analytics applications to streamline and automate issue investigation and enable powerful, back-in-time investigation of historical events. Endace's Network Recording and Playback fabric - the EndaceFabric scales to meet the needs of some of the largest, most complex networks on the planet. It is centrally managed and supports thousands of individual recording points across the network. With its powerful investigation tools the EndaceFabric let customers search for and retrieve packet history from across the network quickly, and integrate Network History with their existing security and performance analytics tools. Global customers include banks, hospitals, telcos, broadcasters, retailers, web giants, governments and military.

Swaytech is a communication and marketing strategy consultancy for HiTech companies in New Zealand. We work with HiTech companies to define and execute their MarComm strategy. Swaytech's clients range from high-profile international IT companies - such as Ingram Micro and EMC - to small, up-and-coming HiTech companies looking to expand into the international market. We count some of New Zealand's most successful HiTech companies amongst our current or former clients, including Endace, Orion Health, Serko and many more.The two Swaytech directors are Bob Pinchin, ex CEO of IDG Communications in New Zealand, and myself, ex-CTO of IDG NZ, and ex-Director, Asia-Pacific for IDG's Global Web Support Centre.

I was the inaugural CEO of IAB New Zealand, responsible for establishing the organisation from a startup group, funded by a small pool of six New Zealand media companies as the founding members, to a thriving, fast-growing industry organisation with more than 80 members in a period of two years.This was a part-time role, which I performed while simultaneously setting up Swaytech. Over the two years I worked in the role, we created a new constitution, established a formal board, established the industry's gold standard in market research - the IAB/PwC Interactive Advertising Spend Report, created standards guidelines, ran industry education and training events and created strong relationships with organisations such as ANZA, Marketing Association, PRINZ and CAANZ.

During this period, I worked as a consultant for communications consultancy experts, Rogen International.Rogen provides skill development, consulting and executive coaching services in three broad areas of corporate and individual communication.Winning and Growing Business – The planning, persuasive messages and face-to-face skills needed at all stages of the business development cycle.Driving Change and Performance – The everyway, everyday leadership communication skills that affect the way individuals feel and act in the implementation of any high stakes change in an organisation.Influencing Stakeholders – Ensuring the right messages get to the right stakeholders at the right time through the right channels.

At the conclusion of my role as Director of the Global Web Support Centre, I returned to take up the role as Chief Technology Officer for IDG Communications New Zealand In this role I was responsible for technology strategy, iT and web-publishing for the New Zealand IDG operation. I was also part of a global IDG IT group responsible for advising on technology strategy for the company.

As a decentralised company, IDG recognised the importance of establishing an environment for shared collaboration and best practice for online publishing around the globe. As a result, IDG setup an advisory group - the Global Web Support Centre - to pull together the diverse groups around the world - including IDG Business Units and licensee publishers - to set strategy, share ideas and resources and build a culture of collaboration.In this role, I reported to the head of the Global Web Support Center (Paul Molenaar, then Country Manager of IDG Netherlands). I was responsible for the Asia Pacific region, and also took a lead technology role in the GWSC group working with the teams in North America and Europe.My responsibilities included - Liaising with Asia-Pacific IDG offices and licensee publishers- organising and running Asia-Pacific web publishing conferences- advising globally on sales, marketing, business management, business development and technical issues relating to web publishing- helping to organise and run GWSC meetings in Europe, North America and Asia Pacific twice a year (in each region)- building and maintaining the intranet site, as well as special-focus "microsites" for the Jobuniverse and Online Ad Tracking teams- establishing a global XML standard for IDG content exchange, and training relevant people in its use- identifying projects of common interest between divisions and co-ordinating common developments (where possible)- building relationships with global supplier partners - such as DoubleClick, Webtrends and others - to establish common supply agreements and leverage IDG's scale to negotiate supply contracts available to all IDG businesses.In this role, I worked with stakeholders from Country Managers and Business Unit heads to specialists in editorial, sales, technology and operations. We organised and held conferences in New York, San Francisco, Warsaw, Beijing, Malta, Budapest, Munich, Hong Kong and many other cities.

Originally joining IDG Communications as a freelance writer for PC World, and intending to pursue a career in writing, I was hired to run the PC World test centre, bitten by the technology bug again and started what has turned out to be a challenging and exciting career in the technology industry.I was originally appointed as the IT Manager, and as the team grew I was promoted to CIO. With the emergence of the internet, I took responsibility early on for the development of IDG's first websites - back in 1996. I was lucky enough to attend the first IDG Online meeting in San Francisco in 1995 which was attended by such internet luminaries as Steve Case, Jerry Yang, Jim Barksdale, and many many others, and chaired by the incomparably intelligent Bob Metcalfe, founder of 3Com and the inventor of Ethernet. It was a career defining moment that saw me take my first eager steps into a career in internet and online and ultimately to work with some of the early pioneers in internet publishing around the world.As CIO of IDG I was responsible for all areas of technology including the publishing of more than 15 websites - including (pre Google) one of New Zealand's largest search engines. I wish now we'd launched an auction site ... which was the other option at the time!During my tenure in this role, we were responsible for building a number of core systems for the organisation including a subscription system, an advertising booking and billing system and implementing key enterprise applications such as CRM and Accounting systems. We maintained a network of PCs and Macs, and in the early days - pre internet - managed one of New Zealand's most active dial-in bulletin-board systems.We launched our first website just after NBR, and before the Herald and had the dubious distinction of directing so much traffic at the NZH site on its first day that the servers failed under the load .. or so we like to think anyway.

I started at Eagle Insurance as a Computer Operator/Shift Leader, before moving into a systems programmer role as a trainee programmer.I worked as a Systems programmer, and Analyst programmer (predominantly Cobol) supporting an Australia-wide network of insurance (Fire & General) offices, and was responsible for developing and maintaining a range of insurance and finance modules, and ensuring the ongoing reliability of our mainframe (Concurrent) computer - providing after-hours support for the operations team on both system and application issues.I left the role to continue studies full-time, but continued to work for Eagle on a contract basis doing support (24x7) in both systems and applications for some time afterwards.

This role was my first real introduction to the world of IT and the advertising industry. Infomatics was a bureau service providing television airtime booking for all of Australia's advertising agencies.I was a sole-charge computer operator, and latterly shift-leader, responsible for running the daily and nightly scheduling jobs on the IBM Mainframe that Infomatics operated. This was also my first introduction to programming - I learned to programme in JCL and Rex. I left to take up a role as shift leader at a larger organisation with the goal of breaking into a programming position. Which I later did.