Mark Baker

Mark Baker Email and Phone Number

Principal @ Market Impact
London, GB
Mark Baker's Location
London, England, United Kingdom, United Kingdom
Mark Baker's Contact Details

Mark Baker work email

Mark Baker personal email

n/a
About Mark Baker

An international leader in B2B software, I take responsibility for driving business outcomes, organisational strategy, planning, and governance, with full P & L ownership. I am passionate in supporting businesses to transform digitally, accelerating revenue with the right people, strategy, technology, and operational business models.

Mark Baker's Current Company Details
Market Impact

Market Impact

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Principal
London, GB
Website:
marketimpact.co.uk
Employees:
1
Mark Baker Work Experience Details
  • Market Impact
    Principal
    Market Impact
    London, Gb
    View
  • Education Support
    Member Board Of Trustees
    Education Support 2022 - Present
    London, England, Gb
    ● Trustee and board member for 3 year period from 2022● Supporting marketing, go-to-market, and communication initiatives with executive team● Member of Finance and Risk Committee, supporting financial consistency and investment strategy
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  • Market Impact
    Principal
    Market Impact 2020 - Present
    ● Board roles for profit and not-for-profit organisations● Advisor and consultancy for go-to-market, sales, marketing, and operations● Go-to-market: market research, segmentation, targeting, competitive research, customer strategy, partnering, finance, operational excellence● Marketing: positioning, brand building, demand generation, product marketing, pricing, data, measurement, automation● Sales: sales structure, enablement, compensation, measurement, automation, CRM, reporting, forecasting
    View
  • So Energy
    Marketing Director (Interim)
    So Energy 2024 - 2024
    London, England, Gb
    Working closely with the senior leadership team, I'm supporting the So Energy Growth team to provide a more structural and scalable approach to their brand and demand generation marketing. I am supporting the team to build skills across strategic planning, brand, demand generation, tracking and attribution, infrastructure, and product launches.So Energy are a disruptor energy company in the UK, delivering sustainable, high service, and price-competitive offers in home energy, solar, electric vehicles, heat pumps, and home cover.Starting in 2015, founders Simon and Charlie built an energy company that was different, that had renewables at its heart, and could help customers reduce their environmental impact, all backed by award-winning customer service.
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  • Infront
    Chief Marketing Officer
    Infront 2022 - 2023
    Frogner, Oslo, No
    ● Built new marketing team to enable high scale integrated marketing● Refreshed brand messaging, purpose, and visuals for post-acquisition brand relaunch● Implemented new marketing automation, website, and comprehensive analytics platforms● Delivered multi-country, multi-lingual reputation and demgen campaign in target publications● Enhanced company reputation through delivery of earned media in target markets and publications
    View
  • Infor
    Vice President, Marketing Transformation
    Infor 2021 - 2021
    New York, Ny, Us
    ● Introduced new metrics framework for marketing measurement and ROI● Developed strategy for enhanced use of market data across the business● Streamlined martech footprint with new methodology for martech selection● Established processes for data usage and budgeting to improve compliance● Led company-wide Environmental, Social, & Governance (ESG) initiative
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  • Oracle
    Chief Of Staff To Cmo, Emea & Apac
    Oracle 2016 - 2021
    Austin, Texas, Us
    ● Launched new brand campaign across EMEA & APAC● Refocused marketing on digital high growth acquisition engagement, delivering significant increase in pipe generation● Led team of 50 and Chief of Staff to 1k marketing & inside sales staff● Optimised delivery using employees, contractors & agencies● Ran original research to inform strategy & messaging● Grew in new markets through relevant, targeted, local demand generation● Drove a performance management culture focused on marketing best practice, execution & compliance● Built capability around marketing KPIs, analytics, data & martech
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  • Oracle
    Head Of Executive Communications & Programmes, Emea & Apac
    Oracle 2008 - 2015
    Austin, Texas, Us
    ● Communications and programmes lead for President of EMEA & APAC● Built 30-person team, influenced 15k international sales organisation● Focused the business on accelerated growth, innovation, and customer centricity● Delivered EMEA Innovation programme, engaging 30k staff, delivering 200 innovation projects● Leadership team for post-acquisition integration of Siebel and Sun● Delivered organisational development and sales excellence programs
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  • Oracle
    Head Of Marketing, Emea Crm
    Oracle 2005 - 2008
    Austin, Texas, Us
    ● Built market-focused and competitive messaging for marketing & sales uses● Developed and deployed sales enablement programmes to field teams● Deployed EMEA-wide marketing tactics, campaigns, content & messaging● Represented EMEA market needs to US-based product teams
    View
  • Peoplesoft, Inc.
    Marketing Director, Emea Crm
    Peoplesoft, Inc. 2004 - 2005
    Pleasanton, Ca, Us
    View
  • Talisma
    Product Marketing Director
    Talisma 2003 - 2004
    Bengaluru, Karnataka, In
    View
  • Ait Group, Llc
    Product Marketing Director
    Ait Group, Llc 2002 - 2003
    Us
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  • Onyx Software
    Sales Consulting Director
    Onyx Software 1997 - 2001
    Us
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  • Geovision
    Consultant
    Geovision 1990 - 1997
    Taipei, Tw
    View

Mark Baker Skills

Crm Product Marketing Enterprise Software Marketing Strategy Saas Emea Change Management Go To Market Strategy Strategy Cloud Computing Product Development Sales Enablement Demand Generation Strategic Communications Marketing Solution Selling Cross Functional Team Leadership Customer Relationship Management Internal Communications Community Management Social Networking Sales Business Strategy Professional Services Software As A Service Corporate Social Responsibility Agency Relationship Management Event Producing Customer Insight Mergers And Acquisitions Financial Services Speech Writing Video Production

Mark Baker Education Details

  • Marketing Week Mini Mba With Mark Ritson
    Marketing Week Mini Mba With Mark Ritson
    Brand Management
  • University Of Waterloo
    University Of Waterloo
    Applied Mathematics & Computer Science
  • Marketing Week Mini Mba With Mark Ritson
    Marketing Week Mini Mba With Mark Ritson
    Marketing

Frequently Asked Questions about Mark Baker

What company does Mark Baker work for?

Mark Baker works for Market Impact

What is Mark Baker's role at the current company?

Mark Baker's current role is Principal.

What is Mark Baker's email address?

Mark Baker's email address is ma****@****cle.com

What is Mark Baker's direct phone number?

Mark Baker's direct phone number is +4411892*****

What schools did Mark Baker attend?

Mark Baker attended Marketing Week Mini Mba With Mark Ritson, University Of Waterloo, Marketing Week Mini Mba With Mark Ritson.

What skills is Mark Baker known for?

Mark Baker has skills like Crm, Product Marketing, Enterprise Software, Marketing Strategy, Saas, Emea, Change Management, Go To Market Strategy, Strategy, Cloud Computing, Product Development, Sales Enablement.

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