Mark Edkins Email & Phone Number

Bodmin, Gb

As an independent consultant, I formulate digital transformation strategies aligned with client’s business goals, market trends, and industry best practices. As well as assessing the current state of their digital landscape, I also identify gaps and opportunities, and devise comprehensive plans for digital adoption and integration. Subsequently, I oversee the delivery of digital transformation programmes/projects/change, including providing leadership to Digital teams, ensuring successful business growth is realised and team development is achieved.

In this role, I steered the growth of multiple brands simultaneously through interim contract work, providing support in numerous areas such as conducting business performance reviews, data modelling and analysis, customer experience reviews and advice, ecommerce and marketing activity, interim project management, and strategic growth plan development.Client brands were from retail, healthcare, and financial services industries.

London, England, United Kingdom

Spearheaded a digital growth feasibility project, which involved identifying a new target audience, constructing data and pricing models to validate the opportunity, producing a technology suitability report, and formulating the product proposition and digital plan.• Development of a new digital proposition to achieve significant increase in policy count and new business income growth per annum.• Delivery of the feasibility project and business suitability review; identifying a new target audience; development of the product proposition and digital plan.• Production of a full business operating model including detailed 5yr financial business case.

South West, United Kingdom

I developed a comprehensive business and marketing strategy with a clear roadmap, providing future direction that led to significant annual income growth. I was responsible for leading the implementation of a series of top-priority projects based on recommendations from the strategic review, that contributed to the company's growth and success. These included:• Delivering multi-channel tracking capability• Optimisation and re-design of the consumer website• Establishing digital marketing activities• Implementing a marketing best practice/hygiene plan

Cheltenham, Gloucestershire, United Kingdom

I led the digital and ecommerce transformation programme, driving strategic direction for digital initiatives, core to the overall business success. I directed the digital programme and the broader business strategically, ensuring alignment and integration with their objectives. Additionally, I implemented digital best practices into the organisation's day-to-day operations, fostering a culture of continuous improvement and innovation.Key initiatives I facilitated and led on included:• Conducted consumer research and relaunched two product ecommerce web journeys, surpassing conversion targets and enhancing the overall user experience.• Expanded the digital team, establishing a robust and skilled workforce by in-house training to support digital initiatives.• Leading a competitive third-party tender process, resulting in selection of strategic marketing agencies aligned with company's objectives and delivering improved value for money, enhanced marketing outcomes, and cost reductions. • Audited and took temporary ownership of price comparison site digital acquisition channel. This work included identifying then fixing product and underwriting issues and optimising the ecommerce customer experience, ultimately leading to improvements in competitiveness and conversion.

Bristol, United Kingdom

In charge of monitoring and optimising the commercial success of Brightside Group and its various brands, overseeing digital, marketing, product, and proposition performance, while also spearheading the Group's digital transformation and exploring new distribution opportunities. Achieved significant ROI growth and improved customer experience through successful leadership of digital transformation initiatives.• Led a team of 12 digital, marketing, product, analytics, and graphic design experts onsite, with an additional 4 FTE based in other UK offices.• Delivered a re-branded and re-designed consumer website, consolidating multiple brands and products, best in class analytics capability and modern technology platforms, whilst achieving a reduction in operating costs.• Implemented user-centred design principles, improved user experience (UX), and conducted optimisation programmes, leading to the majority of new business transactions being conducted online and an optimised multi-channel customer journey.• Introduced a modern content management system (CMS) platform, resulting in cost savings and increased control in-house over the website.

Bristol, United Kingdom

Accountable for all digital channels and performance across the Brightside Group and multiple brands through PPC, SEO, UX, CRO, content marketing, analytics, social, and email. Responsible for setting and delivering the digital strategic transformation for the Group.

Bournemouth, United Kingdom

Accountable for the Ecommerce division across Gallagher Insurance Solutions UK. Responsible for price comparison site distribution channel management, and enhancing the online customer experience across 35 websites to provide multiple products to varying consumer segments.

Bournemouth, United Kingdom

Accountable for the acquisition, conversion and retention of customers Gallagher Insurance Solutions UK.• Responsible for strategic decisions, management and performance of all digital and offline marketing channels including web and Ecommerce• Responsibility for all aspects of marketing across 6 large brands within Gallagher Insurance Solutions UK • I took on this additional accountability on an interim basis whilst fulfilling role of Head of Ecommerce

Provision of consulting services specialising in Digital; Strategy; Insurance; Business Transformation.

Bournemouth, United Kingdom

Responsible for the development and delivery of the digital strategy for RIAS and Castle Cover brands then using to provide tactical direction to the Ecommerce and digital teams. Responsible for driving Ecommerce change and innovation then leading high profile portfolios of strategic and tactical change through to delivery. Responsible for leading a team of 5 business experts to develop the operating model and customer experience for a new online brand, including technological solution and product proposition.

Bournemouth, England, United Kingdom

Bournemouth, United Kingdom

Bournemouth, England, United Kingdom

Cima:, Chartered Institute Of Management Accountants

Certificate in Business Accounting

Aat:, Association Of Accounting Technicians - Foundation And Intermediate