Mark Ferguson Email & Phone Number

Charlottesville, Virginia, Us

A member of the Science Support and Archive (SSA) group, I support the development of new, advanced tools and systems that enable astronomers and other scientists to obtain and work with radio astronomy observational data more efficiently and multiply the impact of their research.

A simple request, shared by a former customer, led me to identify an unmet need to extract business intelligence from enthusiast forums. From an initial working prototype, I have developed and evolved PilotLight into a B2B SaaS platform that identifies brand and product-related conversations found in forums and delivers reporting and analytics to business customers on a subscription basis.

Frederick, Colorado, Us

Developed a system to monitor state changes in the ERP platform, capture before and after versions of the data, and collect a change request annotation from a Hirsh team member to prevent inaccurate tracking of delivery metrics. Analysis of the annotations indicated that significant downtime with specific manufacturing tools and higher-than-average change requests by select customers cause the majority of delivery date delays. New, more detailed annotation requests have been defined to support more granular analysis and direct ongoing continuous improvement efforts.

Louisville, Colorado, Us

BestopU.com - Designed and developed a bespoke, easy-to-use, internet-based training system. Initially using monetary-based incentives to drive engagement, the platform now utilizes gamification, quiz-based training, completion certificates, and comparison mechanics to propel engagement. To date, more than 2,500 classes have been completed by more than 1,000 unique users.Data modeling and management - Developed a process and software to aggregate, automate, and accelerate the propagation of manufacturer product and e-commerce order data across a multitude of 3rd-party platforms supporting shopping data syndication, post-sale review capture, and customer profile management. NPS scoring - Evaluated and assembled cloud-based infrastructure, designed user interface components, and developed software to collect and analyze Net Promoter Score survey responses for all Bestop brands. By the end of 2023, more than 225,000 unique users have received the survey.Marketing promotion systems - Collaborated with the marketing team to transform promotional ideas into deployed solutions using custom-designed software. Designed mockups, gathered feedback from prototypes, and developed production software and systems to support each promotion. With these promotions, Bestop has built a network of more than 650,000 potential and repeat customers.E-commerce user activity tracking - Defined functional requirements for managing and displaying a directory of authorized retailers on Bestop’s e-commerce site to reduce channel conflict. Designed and developed a supporting system to track and report user activity when referring users to the retailer’s website. The Bestop inside sales team uses referral reporting to minimize channel conflict and strengthen relationships with retailers.

Boulder, Co, Us

Fascinated with methods to help people grow and be more engaged in their work, utilized strength and core motivation assessments to assemble, develop, and lead DevOps, QA, IT, and compliance teams. Underpinning the development of Gloo’s digital engagement platform and transition to cloud-based infrastructure (Amazon Web Services), it was highly gratifying to combine mentoring and growth opportunities for my team members in the pursuit of organizational objectives.