Mark Hoffman's Location
Wynnewood, Pennsylvania, United States, United States
Mark Hoffman's Contact Details
Mark Hoffman work email
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- Valid
Mark Hoffman personal email
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Mark Hoffman phone numbers
About Mark Hoffman
Marketing, strategy, and operational executive. Expert content and communication skills. Strong management, organizational, team building, coaching, and mentoring skills. Strong analytical and statistical skills. Maintain very positive working relationships with executives, management, employees, clients, and public. In-depth knowledge of financial technology industry.
Mark Hoffman's Current Company Details
Fis
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SVP Marketing and Chief of Staff
Wynnewood, PA, US
- Website:
- valuelink.co.uk
- Employees:
- 3378
Mark Hoffman Work Experience Details
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Svp Marketing And Chief Of StaffFisWynnewood, Pa, Us
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Svp Marketing And Chief Of StaffFis May 2022 - PresentJacksonville, Fl, UsChief of Staff to Chief Marketing & Communications Officer (CM&CO)Deputy Chief of Staff to CEO & PresidentSenior Vice President- Establish and oversee execution of the management motions for both the CEO and CM&CO. Manage meetings and materials for annual planning, quarterly updates, monthly performance, and weekly progress.- Develop CEO and CM&CO content. Event speeches, investor presentations, board material, strategic briefs, road shows, internal communications, etc.- Support strategic planning — development, socialization, and dissemination.- Manage MarCom operations: budgeting and spend management; compliance; transformation initiatives; organizational and program management.- Actively partner with corporate officers and senior corporate and MarCom executives. -
Svp Content & CreativeFis Jun 2020 - May 2022Jacksonville, Fl, Us- Built in-house content and creative agency from scratch to ~60 FTEs plus agencies and freelancers. Oversee creation of 10,000 pieces of marketing content annually.- Central figure in brand refreshes in 2019 and 21/22. Updated brand messaging architecture and visual expression. Planning multi-million brand growth programs.- Drive naming, messaging, value propositions and packaging of strategic solutions.- Oversee thought leadership content development initiatives to drive reputation, revenue, and relationship programs. Publish four annual, research-backed, global signature programs. Launched RISE, an award-winning, unique, cross-platform thought leadership program.
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Vp Content MarketingFis Mar 2016 - Jun 2020Jacksonville, Fl, UsEstablished the global, centralized content marketing function for FIS. We create the fuel that drives the marketing engine. We develop value propositions, messaging, branding, and packaging of strategic solutions and key cross-company initiatives. We craft ‘hero’ content via signature research programs that build awareness, authority, and trust. We create ‘halo’ content – e.g., campaign materials, main-stage presentations, exec bylines, blogs – that delivers engagement, buyer experience, and relevance. We produce countless pieces of ‘hygiene’ content, from sales tools and collateral to digital experiences and communications, to fuel inbound and outbound GTM, ABM, and internal readiness. And we host our thought leadership platforms including the promotion and syndication of their content.We are measured on impact to revenue (pipeline, closed/won), reputation (coverage, engagement, shares), relationships (quantity, seniority, relevance of reader), and resources (budget, return on investment). Our remit, quality, and impact grow year after year.We are a global team of over a dozen content professionals and 30+ contractors & vendors, bringing voice to all our key stakeholders.
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Sr Director, Content StrategyQlik 2014 - 2016King Of Prussia, Pa, UsResponsible for maximizing positive impact of marketing content on brand perception, business development and client retention. Ensure all channels and nurture streams are well fed with compelling content. Create and inspire content that reinforces Qlik’s market leadership position. Establish, promote, and monitor adherence to standards, systems and best practices across all forms of content. Heavy emphasis on research, metrics and ROI. -
Vice President Strategic MarketingCa Technologies 2011 - 2014San Jose, California, UsTransformed CA’s corporate content marketing. Developed and implemented strategy to radically improve ROI on content – awareness, engagement, pipeline. Emphasis on content quality and purpose, all mapped to specific persona and buyer’s journey use-cases.• Overseer of Signature Programs: issue-based, research-led cross-company marketing programs. In FY’13 reached 95m people with 170 pieces of content syndicated through wide variety of channels. Influenced $100m+ of new pipeline & $25m+ of new business.• Publisher of Smart Enterprise magazine and its online exchange. 50k circulation, 30k monthly page views. Numerous MIN, Apex, and ASBPE awards. ~90% reader satisfaction. -
Vice President, Security Marketing And Signature ProgramsUnisys 2009 - 2011Blue Bell, Pennsylvania, UsGlobal marketing leader for security line of business, and global leader for company’s Signature programs: Unisys Security Index and Consumer Powered IT. Created content, built demand and reputation, leveraged all internal and external channels.Radically expanded Unisys’s external digital presence, doubling web visits and views and significantly increasing social media followers. ‘Above the fold’ Google results for many key search terms. Attained a share of voice much greater than market share.Grew tier 1 & 2 press hits 15% YoY, positive analyst briefings 30% YoY.Extensive interactive and digital ‘last mile’ collaboration with global sales force and senior management; internal readership grew at 2x pace. Consistently under budget. Successfully migrated some marketing functions off-shore. -
Senior Director, Americas Field MarketingUnisys 2006 - 2009Blue Bell, Pennsylvania, UsThe marketing champion for the Americas field and the engine for Americas demand generation. Built function and team. Exceeded targets in all areas.Generated ~400 client-focused events which influenced 170+ orders valued at ~$400 million and 700+ new opportunities valued at ~$1.6 billion in North America (2007).Led company in account- and deal-based marketing, initiating coverage of 43% of NA account volume and 77% of NA top 30 deals.Created 300+ client reference items and countless pieces of digital and print collateral. Drove improvement in sales portal content quality. Annually managed ~$5m budget and secured ~25% partner co-funding;Minimal staff turnover; entire NA team received recognition awards; consistently ranked in top quintiles by direct reports, peers, and management in 360º review.
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Director Of MarketingUnisys 2002 - 2006Blue Bell, Pennsylvania, UsThe marketing leader for multiple cross-industry services practices, including ERP, CRM, SCM, Microsoft, and Strategy.Central figure in three global, multi-million dollar marketing initiatives during the period:- Repositioned company for transformation with ‘brand re-launch’ (Oct ’05);- Defined own market segment through launch of Global Visible Commerce (Oct ’04);- Created competitive differentiator through unveiling of 3D Blueprinting (June ‘03).Selected for two Unisys programs for top employees: ‘Talent Review’ (top 1% of all employees) and the Marketing Leadership Program.
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Director Of Strategy & Competitive IntelligenceVerticalnet 1999 - 2002UsThe corporate authority on competitive positioning, partnering, and M&A candidates.• Researched ~500 companies in ~100 industry categories;• Successfully managed integration of purchased companies for maximum benefit. -
Director Of MarketingAccenture (Formerly Andersen Consulting) 1996 - 1999Dublin 2, IeMarketing jack-of-all-trades at this industry-rattling experiment. • Spearheaded development of 20 market offerings utilizing leading technologies;• Served as account exec for our largest client – met or exceeded all expectations - ~40k+ seat installation made it world’s largest corporate ‘e-travel’ system at the time; - NPV savings estimated at over $30 million.• Oversaw successful negotiation and integration with a dozen+ partners.
Mark Hoffman Skills
Strategy
Product Marketing
B2b Marketing
Marketing Strategy
Management
Demand Generation
Crm
Enterprise Software
Market Research
Business Alliances
Marketing
Thought Leadership
Leadership
Marketing Communications
Product Management
Strategic Planning
Digital Marketing
Start Ups
Marketing Management
Brand Management
Strategic Partnerships
Business Strategy
Competitive Analysis
Project Management
Social Media Marketing
Strategic Alliances
Management Consulting
Executive Management
New Business Development
Budgets
Market Analysis
Operations Management
Financial Analysis
Change Management
Content Marketing
Marketing Research
Requirements Analysis
Services Marketing
P&l Management
Strategic Marketing
Field Marketing
Budget
P&l Responsibility
Partnering
Channel
Joint Ventures
M&a Experience
Vertical Marketing
Publishing
Mark Hoffman Education Details
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University Of Minnesota - Carlson School Of ManagementEmphasis In Marketing And It -
Penn State UniversityOperations Management
Frequently Asked Questions about Mark Hoffman
What company does Mark Hoffman work for?
Mark Hoffman works for Fis
What is Mark Hoffman's role at the current company?
Mark Hoffman's current role is SVP Marketing and Chief of Staff.
What is Mark Hoffman's email address?
Mark Hoffman's email address is mark.hoffman@ca.com
What is Mark Hoffman's direct phone number?
Mark Hoffman's direct phone number is +161064*****
What schools did Mark Hoffman attend?
Mark Hoffman attended University Of Minnesota - Carlson School Of Management, Penn State University.
What are some of Mark Hoffman's interests?
Mark Hoffman has interest in Poverty Alleviation, Children, Environment.
What skills is Mark Hoffman known for?
Mark Hoffman has skills like Strategy, Product Marketing, B2b Marketing, Marketing Strategy, Management, Demand Generation, Crm, Enterprise Software, Market Research, Business Alliances, Marketing, Thought Leadership.
Who are Mark Hoffman's colleagues?
Mark Hoffman's colleagues are Michael Barnes, Soubhash Sivagourou, Carter Adams, Bala Subramanian, Betty F, Pragati Pujar, Bhagyashree Kasar.
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