Mark Hoffman Email & Phone Number

Wynnewood, PA, US

Jacksonville, FL, US

Chief of Staff to Chief Marketing & Communications Officer (CM&CO)Deputy Chief of Staff to CEO & PresidentSenior Vice President- Establish and oversee execution of the management motions for both the CEO and CM&CO. Manage meetings and materials for annual planning, quarterly updates, monthly performance, and weekly progress.- Develop CEO and CM&CO content..

Jacksonville, FL, US

- Built in-house content and creative agency from scratch to ~60 FTEs plus agencies and freelancers. Oversee creation of 10,000 pieces of marketing content annually.- Central figure in brand refreshes in 2019 and 21/22. Updated brand messaging architecture and visual expression. Planning multi-million brand growth programs.- Drive naming, messaging, value.

Jacksonville, FL, US

Established the global, centralized content marketing function for FIS. We create the fuel that drives the marketing engine. We develop value propositions, messaging, branding, and packaging of strategic solutions and key cross-company initiatives. We craft ‘hero’ content via signature research programs that build awareness, authority, and trust. We create.

King Of Prussia, PA, US

Responsible for maximizing positive impact of marketing content on brand perception, business development and client retention. Ensure all channels and nurture streams are well fed with compelling content. Create and inspire content that reinforces Qlik’s market leadership position. Establish, promote, and monitor adherence to standards, systems and best.

San Jose, California, US

• Transformed CA’s corporate content marketing. Developed and implemented strategy to radically improve ROI on content – awareness, engagement, pipeline. Emphasis on content quality and purpose, all mapped to specific.
• Overseer of Signature Programs: issue-based, research-led cross-company marketing programs. In FY’13 reached 95m people with 170 pieces of content syndicated through wide variety of channels. Influenced $100m+ of new.
• Publisher of Smart Enterprise magazine and its online exchange. 50k circulation, 30k monthly page views. Numerous MIN, Apex, and ASBPE awards. ~90% reader satisfaction.

Blue Bell, Pennsylvania, US

Global marketing leader for security line of business, and global leader for company’s Signature programs: Unisys Security Index and Consumer Powered IT. Created content, built demand and reputation, leveraged all internal and external channels.Radically expanded Unisys’s external digital presence, doubling web visits and views and significantly increasing.

Blue Bell, Pennsylvania, US

The marketing champion for the Americas field and the engine for Americas demand generation. Built function and team. Exceeded targets in all areas.Generated ~400 client-focused events which influenced 170+ orders valued at ~$400 million and 700+ new opportunities valued at ~$1.6 billion in North America (2007).Led company in account- and deal-based.

Blue Bell, Pennsylvania, US

The marketing leader for multiple cross-industry services practices, including ERP, CRM, SCM, Microsoft, and Strategy.Central figure in three global, multi-million dollar marketing initiatives during the period:- Repositioned company for transformation with ‘brand re-launch’ (Oct ’05);- Defined own market segment through launch of Global Visible Commerce.

US

• The corporate authority on competitive positioning, partnering, and M&A candidates.
• Researched ~500 companies in ~100 industry categories;
• Successfully managed integration of purchased companies for maximum benefit.

Dublin 2, IE

• Marketing jack-of-all-trades at this industry-rattling experiment.
• Spearheaded development of 20 market offerings utilizing leading technologies;
• Served as account exec for our largest client – met or exceeded all expectations - ~40k+ seat installation made it world’s largest corporate ‘e-travel’ system at the time; - NPV savings estimated at over $30 million.
• Oversaw successful negotiation and integration with a dozen+ partners.

Master Of Business Administration (M.B.A.), Emphasis In Marketing And It

Bachelor'S Degree, Operations Management