Mark Eid Email & Phone Number

London, Gb

Bezons, France, Fr

Bezons, France, Fr

• Managed the integration process of five cloud acquisitions as part of a global integration initiative.• Managed the creation of the cloud solution pages on Eviden.com• Organized a cloud industry event which generated £5.6 million in pipeline of which £3 million was closed business.• Managed the feedback loop of a global research aimed at understanding today’s cloud trends influencing IT leaders and how they operate digitally advanced enterprises today, findings of which were published in a comprehensive report.• Produced and promoted a weekly cloud podcast receiving IT leaders globally as guest speakers to talk about their cloud topics of choice.

London, Gb

London, Gb

- Developed a GTM strategy of a tray delivery robot targeting the corporate hospitality and catering markets in the EMEA region.- Produced relevant marketing assets required to satisfy top, mid and bottom funnel needs.-Introduced tray delivery robots as proof-of-concept into top end hotels, restaurants, and EPOS suppliers while CE certification is being secured for the EMEA region.

San Jose, Ca, Us

Project-managed the development of a global sustainability campaign aimed at telecommunications service providers in coordination with internal stakeholders and external agencies.- Managed budget allocation/ SOW negotiation process with agencies until approved.- Completed in record time the development of an institutional video in line with Cisco brand guidelines to create awareness and engaging commercial conversations around sustainability.- Completed the end-to-end sustainability lifecycle journey of a product in animated video and infographic formats.- Finalised a thought leadership report following extensive research spanning 40 global service providers sharing insights into their roadmaps to achieving net-zero carbon emissions.- Finalised the development of playbooks as internal educational documentation and sales pitch decks as customer facing material for sales teams specialised in data centres, converged SDN transport, cyber security, routed optical networking, smart buildings and hybrid work.- Developed sustainability messaging pillars and copy blocks following extensive research.- Launched ABM campaign with specific personas in target.

London, Gb

Managed the process of creating world-class marketing assets and communication material for a (RaaS) Robot-as-a-Service commercial vacuum cleaner in an agile start-up environment. Ensured that assets and content created served the needs of internal and external stakeholders and answered key awareness, consideration and decision milestones.- Managed creative, PR and digital media agency relationships and timely deliverables in line with business requirements.- Created two promotional videos, a how-to series as product demo videos in multiple languages, and various user and sales enablement material such as, sales brochures, data security FAQs and video case studies- Developed a dedicated website and help centre, social media platforms on Linkedin, Twitter and Youtube populated with their respective contents and posts.- Managed blog article write-ups aimed at facility management CxOs, released them in trade press and organically amplified them on social media.- Created a sustainability report following an independently commissioned research aimed at leveraging sustainability as being integral to the company’s people and culture.- Commissioned an EMEA-wide research aimed at 200 facility management leaders to validate today’s cleaning industry challenges and learn how collaborative robotics can solve them through technological breakthroughs and innovative commercial models. Created messaging copy blocks and thought leadership report as the culmination of valuable insights the research has uncovered.- Commissioned an independent research on product performance and efficiency compared to competition from which product messaging statements were derived and used in social media ads and videos- Launched search and social media campaigns with defined KPIs and optimised data-driven campaign performance. Captured MQL/SQLs, refined lead scoring in HubSpot.- Planned in detail a major launch event covering stand theme, layout, user-experience, promoters and props.

London, England, Gb

- Negotiated annual agreements with media agencies and direct clients and signed them up to the programmatic lifecycle marketing solution.- Signed sales contracts worth a total of £2.3M in revenue, a 15% goal over-achievement.- Managed a sales team ensuring their weekly sales targets were met.- Managed a team of traders making sure that the performance of campaignstrategies were optimised through weekly data-driven reporting.- Achieved the following branch P&L targets:- Reduced operating expenses by 32%, improved cost of sales from 53% to 35%.- Increased gross margin from 47% to 65% comparing 2018 to 2017.- Rebuilt operational infrastructure through talent sourcing and business lead generation which led to winning new clients and retaining existing ones.- Ultimately resulted in this branch achieving the lowest operating expenses and the highest gross margin performer in the group globally.

Dubai, Ae

- Remotely managed key client and supplier partnerships from the UK, resulting in the growth of media revenue from £26.1M to £30M between 2013 and 2014.- Doubled digital media revenue from £1.9M to £3.9M between 2012 and 2013.- Tripled digital media gross margin from £232k to £746k between 2012 and 2013.

Dubai, Ae

Developed and implemented a strategy to fully rebuild the media operation’s infrastructure. Grew and maintained healthy client relationships by sourcing talent and by investing in the latest tools and research to deliver optimum value to clients.- Grew media revenue between 2008 and 2014 from £15.7M to £32.8M, a CAGR of 13%.- Doubled revenue and gross margin respectively from £11.1M to £21.3M and from £1.7M to £3.5M between 2011 and 2012.- Pitched and won a £700,000 account at 15% gross margin for IKEA’s 2012 launch in Qatar.- Negotiated an out-of-home asset transfer agreement with potential revenue from advertising estimated at £1.5M per year.- Grew return-on-investment from agency volume rebates by 150% from £681,000 to £1.7M between 2007 and 2014, a CAGR of 14%.- Grew additional media-buy incentives by 44% CAGR, from £393,000 to £2.4M between 2008 and 2013.- Resolved major accounts receivables in arrears by improving aged debtors from a total of $6M to $136k in 2 months.- Resolved major invoicing issues, clearing a backlog of 9 months of invoices worth $2M.

Dubai, Dubai , Ae

Puteaux, Fr

Chicago, Illinois, Us

New York, Ny, Us

New York, Ny, Us