Mark Lewis Email and Phone Number
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Executive Summary:I am an accomplished global marketing executive with over 15 years of experience developing and executing marketing strategies and creating new business lines and brands for technology leaders that include HP, Logitech, SanDisk, Fujitsu, and Lexar (Micron) as well as three entrepreneurial ventures. Currently I am a co-founder and VP of Marketing for ProGrade Digital, which we launched in late 2017 to target the premium market for removable storage. My leadership style is collaborative and I offer hands-on experience across the marketing mix, with expertise in creating go‐to‐market strategies, identifying opportunities in emerging markets to launch new products, finding new routes to market. I am passionate about helping to build or turn around businesses.Early in my career I was a key player in driving the growth of HP and the Pavilion brand in the consumer PC marketplace, helping build SanDisk into a dominant removable storage brand, and leading a 25-member marketing team for Logitech.I believe good management is in large part good coaching, the ability to make the most of an organization’s valuable resources both inside and outside of the company, including managing in-house and outside agencies. I excel in growth strategies that expand the financial positions of both new and profitable organizations.I have a track record of developing and executing innovative marketing communications, PR and cross-platform social media strategies, ensuring that brand reputation is enhanced by a comprehensive thought leadership program.I am always delighted to connect with new people. Feel free to drop me a LinkedIn request or reach me directly:📨 markedwardlewis@gmail.com
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Vice President MarketingPrograde Digital, Inc. Sep 2017 - PresentSan Jose, Ca, UsVP of Marketing, ProGrade Digital ProGrade Digital is focused on developing, manufacturing and marketing digital media and related workflow products and services to professional photographers, videographers and serious digital imaging enthusiasts. As a co-founder I was involved from the start and responsible for building our innovative sales model optimized for direct-to-consumer e-commerce without traditional retail presence. I have led the execution of our strategy in North America and across over 20 European nations as well as Japan and Australia with plans for additional expansion in early 2019. In this role I built our e-commerce business from scratch including our primary website storefront built with Shopify and additional marketplaces on Amazon. I was responsible for developing our initial press launch messaging that differentiated ProGrade Digital from competitors in a commodity market, resonating with both customers and the press to gain exposure and earn the company’s reputation as a market leader. I’ve also spearheaded our influencer, digital, and social media marketing strategies.
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Senior Director Of MarketingLexar Media Jul 2015 - Sep 2017San Jose, Ca, UsLexar was a leading manufacturer of digital media products owned by Micron Inc. The brand discontinued in 2017 and the Lexar name was purchased by a third party. At Lexar I reinvented the marketing strategy to build and position the brand, revamped and expanded their influencer marketing program to include ambassadors and communities that increased the brand’s reach by over 500%, and created a social media program resulting in 800%+ increases in both followers and engagement. I also drove a new “always on” content marketing strategy with a consistent flow of dynamic content for website including media coverage and images to position Lexar as a premium brand favored by industry professionals. -
Director Of Sales & Marketing/Regional Director - AmericasVipcolor Technologies Usa Inc. Feb 2014 - Jun 2015Milpitas, California, UsVIPColor Technologies develops and markets color label printers for commercial use sold through VARs. In this role I served as one of three global regional leaders as Director for North America with full P&L responsibility and a team responsible for sales, business development, marketing, and support. I led user research within niche vertical markets (food & beverage, medical devices, footwear, etc.) to develop and execute unique marketing strategies and create custom solutions for reseller partners. I was also responsible for managing the largest global account. -
Director Of MarketingFujitsu Computer Products Of America, Inc. 2007 - 2012Santa Clara, California, UsFCPA is a Fujitsu subsidiary and global leader in document imaging products. During my tenure I led marketing for a division that experienced 142% growth over three years with a 10% increase in market share, and our marketing strategy was adopted by Fujitsu globally, changing their go-to-market strategy for EMEA, APAC, and Japan. I developed a content marketing strategy and a thought leadership content program for the website and social media to connect and educate target customers while making the brand more approachable. Internally I drove a culture shift to a customer-first mentality that led to NPS scores of 70+ for product and service. Our SMB multi-channel marketing strategy included 250+ events per year, and I led delivery of event collateral, micro-site content, advertising, SEM, case studies, and white papers.I also oversaw technology initiatives including implementations of Salesforce CRM and eTrigue marketing automation tools. -
Director Of MarketingLogitech 2003 - 2005San Jose, California, UsAt Logitech I was responsible for developing an integrated multi-channel marketing plan for the North American product portfolio (consumer and OEM) that included mice, keyboards, gaming devices, cameras, Harmony remote control, and speakers. I led a 25-member team and drove product marketing strategies, pricing and analytics, channel marketing programs, promotions, business development, and marketing communications. During this time I developed go-to-market strategy for Harmony Remote that contributed to doubled sales and a top market share in its category.My work included establishing marketing partnerships with MSN, AOL and Match.com to drive incremental video business. -
Global Director Of MarketingSandisk 2001 - 2003Milpitas, Ca, UsSanDisk is a leading flash memory product manufacturer and was acquired by Western Digital for $19B in 2016. In this role we grew the consumer market for flash memory in a volatile market at the dawn of digital photography, the resurgence of digital music and the beginning of large file sharing. I managed a team of product managers in creating new product lines and extensions, defining product specifications, and identifying market opportunities. Our product marketing strategy helped produce $450M+ in revenues and grew business 171% during my tenure as SanDisk’s focus shifted from OEM to consumer. -
Director Of Business DevelopmentAveo 2000 - 2001Vörå, Ostrobothnia, FiAveo Inc. was the creator of the world's largest PC Help Network and recognized as leading the next generation of customer relations and marketing solutions, later acquired by Dell. Aveo's Attune® Service technology and t-commerceSM model sends technical support and marketing messages when consumers most need and want information, representing a groundbreaking approach to consumer marketing. -
Channel Development ManagerHp 1986 - 2000Palo Alto, Ca, UsIn 1995, Hewlett-Packard Home Products Division (HPD) had the assignment to make HP the third major home PC player worldwide. I was one of the early-stage team members that built the Pavilion PC business from the ground up, responsible for managing the retail channel business in US, Canada and Latin America that grew to $500M.
Mark Lewis Skills
Mark Lewis Education Details
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University Of PittsburghEconomics -
Penn State UniversityBusiness
Frequently Asked Questions about Mark Lewis
What company does Mark Lewis work for?
Mark Lewis works for Prograde Digital, Inc.
What is Mark Lewis's role at the current company?
Mark Lewis's current role is Vice President Marketing at ProGrade Digital, inc..
What is Mark Lewis's email address?
Mark Lewis's email address is ma****@****hoo.com
What is Mark Lewis's direct phone number?
Mark Lewis's direct phone number is +140838*****
What schools did Mark Lewis attend?
Mark Lewis attended University Of Pittsburgh, Penn State University.
What skills is Mark Lewis known for?
Mark Lewis has skills like Product Marketing, Business Development, Marketing, Demand Generation, Start Ups, Marketing Communications, Strategic Partnerships, Brand Management, Multi Channel Marketing, Management, Social Media, Leadership.
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