Mark Lewis Email & Phone Number

San Jose, Ca, Us

VP of Marketing, ProGrade Digital ProGrade Digital is focused on developing, manufacturing and marketing digital media and related workflow products and services to professional photographers, videographers and serious digital imaging enthusiasts. As a co-founder I was involved from the start and responsible for building our innovative sales model optimized for direct-to-consumer e-commerce without traditional retail presence. I have led the execution of our strategy in North America and across over 20 European nations as well as Japan and Australia with plans for additional expansion in early 2019. In this role I built our e-commerce business from scratch including our primary website storefront built with Shopify and additional marketplaces on Amazon. I was responsible for developing our initial press launch messaging that differentiated ProGrade Digital from competitors in a commodity market, resonating with both customers and the press to gain exposure and earn the company’s reputation as a market leader. I’ve also spearheaded our influencer, digital, and social media marketing strategies.

San Jose, Ca, Us

Lexar was a leading manufacturer of digital media products owned by Micron Inc. The brand discontinued in 2017 and the Lexar name was purchased by a third party. At Lexar I reinvented the marketing strategy to build and position the brand, revamped and expanded their influencer marketing program to include ambassadors and communities that increased the brand’s reach by over 500%, and created a social media program resulting in 800%+ increases in both followers and engagement. I also drove a new “always on” content marketing strategy with a consistent flow of dynamic content for website including media coverage and images to position Lexar as a premium brand favored by industry professionals.

Milpitas, California, Us

VIPColor Technologies develops and markets color label printers for commercial use sold through VARs. In this role I served as one of three global regional leaders as Director for North America with full P&L responsibility and a team responsible for sales, business development, marketing, and support. I led user research within niche vertical markets (food & beverage, medical devices, footwear, etc.) to develop and execute unique marketing strategies and create custom solutions for reseller partners. I was also responsible for managing the largest global account.

Santa Clara, California, Us

FCPA is a Fujitsu subsidiary and global leader in document imaging products. During my tenure I led marketing for a division that experienced 142% growth over three years with a 10% increase in market share, and our marketing strategy was adopted by Fujitsu globally, changing their go-to-market strategy for EMEA, APAC, and Japan. I developed a content marketing strategy and a thought leadership content program for the website and social media to connect and educate target customers while making the brand more approachable. Internally I drove a culture shift to a customer-first mentality that led to NPS scores of 70+ for product and service. Our SMB multi-channel marketing strategy included 250+ events per year, and I led delivery of event collateral, micro-site content, advertising, SEM, case studies, and white papers.I also oversaw technology initiatives including implementations of Salesforce CRM and eTrigue marketing automation tools.

San Jose, California, Us

At Logitech I was responsible for developing an integrated multi-channel marketing plan for the North American product portfolio (consumer and OEM) that included mice, keyboards, gaming devices, cameras, Harmony remote control, and speakers. I led a 25-member team and drove product marketing strategies, pricing and analytics, channel marketing programs, promotions, business development, and marketing communications. During this time I developed go-to-market strategy for Harmony Remote that contributed to doubled sales and a top market share in its category.My work included establishing marketing partnerships with MSN, AOL and Match.com to drive incremental video business.

Milpitas, Ca, Us

SanDisk is a leading flash memory product manufacturer and was acquired by Western Digital for $19B in 2016. In this role we grew the consumer market for flash memory in a volatile market at the dawn of digital photography, the resurgence of digital music and the beginning of large file sharing. I managed a team of product managers in creating new product lines and extensions, defining product specifications, and identifying market opportunities. Our product marketing strategy helped produce $450M+ in revenues and grew business 171% during my tenure as SanDisk’s focus shifted from OEM to consumer.

Vörå, Ostrobothnia, Fi

Aveo Inc. was the creator of the world's largest PC Help Network and recognized as leading the next generation of customer relations and marketing solutions, later acquired by Dell. Aveo's Attune® Service technology and t-commerceSM model sends technical support and marketing messages when consumers most need and want information, representing a groundbreaking approach to consumer marketing.

Palo Alto, Ca, Us

In 1995, Hewlett-Packard Home Products Division (HPD) had the assignment to make HP the third major home PC player worldwide. I was one of the early-stage team members that built the Pavilion PC business from the ground up, responsible for managing the retail channel business in US, Canada and Latin America that grew to $500M.

Ba, Business, Communications, Economics

Mba Coursework, Business